Location, Location, Location – Why Choosing the Physical Location of Your Hosting is Essential

Avi

Avi · 10th March 2020·Hosting

Location, Location, Location – Why Choosing the Physical Location of Your Hosting is Essential

When choosing a web hosting provider there are many factors that you will want to consider. One often overlooked item to think about is where your website will actually be physically located. People often forget that every website exists on a server somewhere in the world. Even cloud hosting takes place on physical servers, even if the data is spread out across multiple devices.

It is important to note that the physical location of your web hosting servers should not be the number one concern when choosing a hosting company. Things like great customer service, high-quality hardware, reliable connections, and other key items will play a greater role in your satisfaction with hosting. Once you have narrowed your options down to a few hosting companies like Verpex that excel in all of these areas, you will want to look at the location as well. This post identifies some of the many different ways that the location of your server will impact your hosting experience.

Reduced Distance for Visitors

If you have the ability to choose where your websites are hosted, you will want them in a location that is as close to the visitors of your page as possible. While the Internet today literally travels at the speed of light, distance can still play a factor in the overall performance of your site. This is because the further data has to travel, the more different circuits it has to travel through. Each ‘hop’ on the network increases the potential for lost data and other issues, which can slow down response speeds.

Choosing a hosting company that has servers in locations near your visitors will minimize the risk of problems. If your visitors are from the same region of the world, the data from your site will have much less distance to travel to reach them. This, naturally, will provide them with a better overall experience.

Advantages for SEO

There are thousands of different factors that Google and other search engines use when determining where a site will rank in their results pages. The geographic IP of visitors and the geographic IP of the webserver are known to be one of these factors. While it is not going to have a huge impact on your rankings, it does make a difference and in the world of SEO, even small advantages can add up quickly.

Even more significant than the geo IPs involved is going to be the response times of your website. There are many things that can have a big impact. The most important thing is to make sure you choose a hosting company, such as Vertex, which uses top of the line hardware in all areas. Reducing the distance between your servers and your visitors will also have a significant impact on response times.

Geopolitical Issues

The sad reality of the world right now is that there are many geopolitical issues that can lead to instability in different regions. To the extent possible, you want to have your websites hosted in a location that is not likely to experience significant unrest or legal problems for your site. Choosing a hosting company that is based in a traditionally stable country that encourages free access to the Internet will help to ensure the best results now, and for years to come. Vertex is one of these hosting companies.

Customer Service

One last point regarding the importance of location when choosing a hosting company is related to customer service. If you choose a hosting company that is on the other side of the world from you, there is a greater chance that their customer service teams or technical support teams won’t be available during the hours that you need them. This can make troubleshooting problems, setting up new systems, and other important activities far more difficult than it needs to be. Of course, top hosting companies such as Vertex will be able to help you with anything you need 24 hours a day, 7 days a week.