How to Get Web Hosting Clients

It's always tricky to exist and be successful in a highly competitive market, and web hosting is no exception. By the end of 2021, there were over 1.8 billion websites registered online, and that number grows more and more every day!

So, how can a small, new web hosting provider make some money in this massive market where the top 10 providers control 24% of the overall market share?

Well, reseller hosting can be one way to go about it. This way, you don't have to create everything from scratch, but you can slowly work your way up. With reseller hosting, you can buy server space from a household name on the market and then sell it to your third-party clients. And the good thing is, it isn't too difficult to get started.

But is it even worth it to enter this market as a new competitor? Does web hosting pay enough? Well, the short answer is yes. However, it's not the fastest way you can make money. But if you're patient, handle your business well, and manage to stand out from the crowd and attract customers, your web hosting income can be pretty substantial.

Today, we will provide some clarity regarding two main dilemmas: how to offer web hosting services and how to get clients for web hosting.

Build your own brand with white label reseller hosting and invest in advertising

White-label or reseller hosting allows you to rebrand the hosting services of the primary provider as your own and sell them to your customers. It enables you to create your own separate brand and advertise it to your customers so that even if someone doesn't need your services right now, you can make a memorable impression. That way, customers will remember you and come back when they need a hosting provider. It's important to have concise and clear branding that showcases your products and services in the best light. Of course, advertising can be expensive, but it pays off, in the long run, to have customers know about you and consider you as a potential business partner.

Attract existing customers of your core web business

If you have another already established business, it can be beneficial to promote your reseller hosting business to the customers you already have because they've already worked with you and trust you.

Select your target audience

In order to market and promote your reseller business most efficiently, you need to research and decide who your target audience will be. This way, you know who will potentially buy your products and services, and you can create a marketing strategy that is tailored to their needs. When customers see a company that offers exactly what they need, they quickly decide to choose you as their business partner. So, make sure to find your niche and tailor your brand and marketing based on their needs. Also, make sure to target a big-enough audience to sustain your business and make it profitable. For example, you can target restaurants or grocery stores as your niche.

Affiliate programs

Having an affiliate program will allow customers to make money by selling your services to others. This is a great way to get even more people involved and do the selling for you. Also, the referrals that come with having an affiliate program are a great way to grow a new business and make it more credible. In your program, you can offer customers free services, commissions on each sale, or coupons to motivate them to recommend you to others.

Great reseller hosting website

Your reseller hosting website should be intuitive, simple, and easy to navigate. It should contain all the information relevant to customers and should have concise guidelines on how to use the products, payment options, etc. When you are making your website, do it through customers' eyes. Think to yourself, if I was a customer, what would I want to see in a reseller hosting website. Make your website user-friendly. Use a theme that looks professional and is responsive to all devices. You should pay attention to having a website with an excellent mobile design because around 90% of users browse the Internet on their mobile devices. So, having a responsive website across all platforms is a must. Also, be straightforward with the information you put on your website, especially regarding prices. If users choose you as their partner and later encounter hidden fees that were not disclosed, it could make them switch to a competitor and cost you many clients.

Pay attention to SEO

Having great SEO can make or break your reseller business. SEO enables you to rank up your business with search engines, and the higher ranking you have, the more visibility you'll get. This means that if you do your SEO well, your business will pop up more quickly when customers search for the relevant keywords. Also, it would be best if you decided whether you'll focus more on general or local SEO. Local SEO determines how well you rank in your local area. So, if your goal and target market are small local businesses, you should definitely make local SEO your priority. Doing your SEO well enables you to reach more customers, so it's vital to your success.

Start a blog

Blogging can help solidify your business in customers' eyes. It will help you gain credibility by making you look like an expert on the topics you write about, which is very appealing to many customers. Having a blog shows customers that you know what you are doing, ensuring that your service is of high quality. Also, having a blog has a lot of SEO advantages and helps improve your SEO rankings. Additionally, blogs can answer customers' questions and are great for expanding your resource pool. However, make sure to write quality content because customers will notice if you're just writing for the sake of writing.

Make sure to provide excellent and fast support for your web hosting clients

Not all hosting clients are experts. Many of them are new and do not know what web hosting entails. So, it's imperative to have excellent customer service available to customers and help them fix any issues they might have. Also, as a new and small reseller hosting provider, you will not have many customers immediately. You can use this to your advantage and interact directly with your customers, which will turn customers into loyal ones. This can also entice customers to refer you to their partners and associates, which is a great way to find new customers, build up your customer pool, and grow your business overall. So, make sure to set up email support, phone support, or maybe even live chat support if you have the resources. Talking directly with your customers has excellent long term benefits and will make them feel valued, which they will convey to others when they refer you to them.

Social media presence

Around 52% of the world's population uses social media daily. This makes social media a massive pool of customers that you have to tap into. Promoting your services on social media can help you reach a broad audience without spending too much money. Of course, social media is all about being active. So, when making pages for your website, make sure to make as many as you can handle. It's better to have pages on two social media platforms and be active on them than to have pages on six different platforms and not be active. Because at the end of the day, no one will see a Twitter page for a business that has one post on it. Also, don't limit yourself to only promoting your core business on social media. Promote your blog as well because this way, you will attract customers who are interested in reading your posts, even if they do not need your services. This will increase the pool of potential customers for your business and will also increase the web traffic you get, which is always welcome.

Pick your parent web hosting provider carefully

If you want to offer customers quality services, you first need to pick a provider that can satisfy this criterion. Seeing as you'll get all your resources from your parent provider, whatever you sell is a direct result of whatever the parent provider offers. So, do your research and choose a provider that offers excellent uptime, customer service, advanced security, etc. Also, when picking your parent provider, you should pay attention to the reseller plans it offers because your income will directly depend on the plan you choose. Your reseller plan will be the basis for the fees you will charge your customers, so it's vital to find a provider that offers balanced plans that will not be too expensive to resell but will also enable you to make money.

Monitor your competitor's activity

The fact that the reseller hosting industry is so competitive is not a bad thing. You can use this to your advantage, learn from your competitors, and what works and what doesn't in this industry. Researching your competitors involves analyzing their marketing activities and reverse-engineering the successful ones for your own business. You can also research the keywords competitors use that improve their SEO rankings and include them in your SEO strategy. You can also see how much web traffic keywords that are included in paid ads generate and use them in your own ads.

Collect Reviews and Feedback: Provide your clients with lots of easy ways to leave reviews on various platforms

This can help other customers view your business as credible because they can see what others think about your services and read about their experiences. Of course, some reviews may be negative, but you can use this to your advantage and improve in the areas that customers complain about. Also, make sure always to acknowledge and respond to all the reviews, no matter if they're positive or negative. This will show customers that you care about their opinions and listen to what they have to say

Post on industry-related forums and blogs

By making your business known to individuals that are in the same industry as you or have similar interests, you open up the door for possible future partnerships and a pool of already interested clients. These forums are a great and free way to promote yourself and meet other industry experts and leaders. By interacting with your peers, you will always be in the loop for new things that are relevant to your business, and you can come up with new ideas and ways to improve your business as well

Come up with attractive CTAs

Call-to-action banners can cause customers to perform an action you want them to. For example, you can have a CTA that will prompt a customer to try a new product, read your new blog post, etc. They are an effective way of promoting a new product or service, and you can place them on your website as buttons or links that will redirect the customer to the desired page. Also, CTAs are a great way to tell the customers about the value that doing the desired action will bring them, which can entice them to do the action even more

Conduct email marketing

email marketing campaigns include promoting your business, new products, discounts, blog, etc., via email. It's a great and inexpensive way to reach a wider audience effectively. By the end of 2020, the number of email users was four billion, and that number is expected to grow to 4.6 billion by 2025. So, make sure to capitalize on this considerable customer pool and create engaging emails that will grab the customer's attention.

Attend seminars and conferences

This can be a great way to find business partners, introduce your business to new customers, and see what others are doing in the industry. Seminars and conferences are also helpful for finding new ways to improve your business. So, make sure to present yourself in a good light and be active, and try to encourage others to spread the word about your business.

List your business on online directories

This will help you increase your visibility and make your business known to many people. And as a new business with few customers, this is vital for your future and success. Don't stop at advertising. Having your company listed on online directories like Yelp will make sure that you are known to that audience as well, which can only help your business.

Make your website available in multiple languages

This could bring you exposure in many countries and entice customers who do not speak a foreign language to pick you as their partner. Of course, having a website written in English is standard, but having your website available in other languages that have a lot of speakers, like German, Spanish, French, etc., will give you a competitive advantage and make you more favorable in the eyes of those customers.

Interact with clients

Is what makes clients stay. Especially nowadays, where everything is automated and done by bots, you can capitalize on having few customers by interacting directly with them via email, phone calls, etc. Having customers hear your voice and answer their specific questions will make them feel involved and will help build a long-lasting relationship with them.

Ask for referrals

Even if you don't have an affiliate program and cannot create one at the moment, you can still ask clients for referrals. Of course, this will include providing some sort of incentive for them to do so, like discounts, coupons, etc. However, this can be a great way to increase your customer base and will pay off in the long run. One thing to note is that you shouldn't push for referrals and leave it up to the customer to decide if they're going to do it or not.

There are a lot of ways you can get web hosting clients and grow your business. And even though the web hosting industry is a highly competitive one, you can get ahead and make a name for yourself by using all the perks that reseller hosting has to offer.

By implementing the methods we have gone over today, you can have your business set up in no time, start making money and have a successful reseller hosting business with a plethora of loyal customers. Of course, it's essential to know that patience is the name of the game, so don't give up and take your time building your online presence!