Most Expensive Domain Names Sold in 2023

Written by WordPress Enthusiast & Technology Writer

January 12, 2024
Most Expensive Domain Names Sold in 2023

With 2023 concluded, it’s time to look at the most expensive domain names sold in 2023. Domain names sell in all price ranges, from a few dollars to a few million dollars. This raises many questions about domain names and their pricing, including how to value your domain and sell it. In this post, we’ll answer all of these questions as we see the most expensive domain names sold in 2023.

Most Expensive Domain Names Sold in 2023


Here’s the list of the five most expensive domain names that sold in 2023. As you’ll see, all of the sales over 1 million dollars were of the .com extension. This is a TLD (Top Level Domain extension), which is more valuable. For more information about TLDs, see the article Most Popular Top Level Domains.

This list does not include websites with their content. This is only the domain name. The most expensive domain names sold in 2023 were:

  1. AI.com - $11 million
  2. Help.com - $3 million
  3. Max.com - $1.8 million
  4. Hurt.com - $1.5 million
  5. You.ai - $700 thousand

AI.com

AI.com was purchased by OpenAI for 11 million dollars. This was the most expensive domain name of the year, and it is one of the most expensive domains ever sold. The name is short and is easily identifiable. It will be easy to build authority around this domain name.

Help.com

Help.com was purchased for 3 million dollars by Above.com. The word “help’ has a high search volume with 673,000 searches per month. This means the domain has a high potential for being on the first page of search results.

Max.com

Max.com was purchased for 1.8 million dollars by NameExperts.com. The word “max” has extremely high search volume with over 1 million searches per month. The chances of this domain appearing in search results are extremely high.

Hurt.com

Hurt.com was purchased for 1.5 million dollars by a private party. The word “hurt” has a monthly search volume of 246,000 searches. It has a lot of potential around that specific keyword.

You.ai

You.ai was purchased for 700,000 dollars by Sedo. The word “you” has the highest search volume on this list at 46 million searches per month. This domain name has great potential for any topic.

The 50 Most Expensive Domains of All Time


There have been many domain names sold for several million dollars. Several sources have listed many of the most expensive domains that have sold. I’ve used them to compile a list of the 50 most expensive domain names that have been publicly reported as of 2023:

  1. Business.com - sold for $345 million in 2007
  2. LasVegas.com - sold for $90 million in 2005, to be completed in 2040
  3. CarInsurance.com - sold for $49.7 million in 2010
  4. Insurance.com - sold for $35.6 million in 2010
  5. VacationRentals.com Price - sold for $35 million in 2007
  6. PrivateJet.com - sold for $30.1 million in 2012
  7. Voice.com - sold for $30 million in 2019
  8. Internet.com - sold for $18 million in 2009
  9. 360.com - sold for $17 million in 2015
  10. Insure.com - sold for $16 million in 2009
  11. NFTs.com - sold for $15 million in 2022
  12. Sex.com - sold for $13 million in 2010
  13. Fund.com - sold for $12 million in 2008
  14. AI.com - sold for $11 million in 2023
  15. Tesla.com - sold for $11 million in 2014
  16. Hotels.com - sold for $11 million in 2001
  17. Connect.com - sold for $10 million in 2022
  18. Porno.com - sold for $8.8 million in 2015
  19. Fb.com - sold for $8.5 million in 2010
  20. HealthInsurance.com - sold for $8.13 million in 2019
  21. We.com - sold for $8 million in 2015
  22. Diamond.com - sold for $7.5 million in 2006
  23. Beer.com - sold for $7 million in 2004
  24. Z.com - sold for $6.8 million in 2014
  25. Slots.com - sold for $5.5 million in 2010
  26. Casino.com - sold for $5.5 million in 2003
  27. Toys.com - sold for $5.1 million in 2009
  28. AsSeenOnTv.com - sold for $5.1 million in 2000
  29. Korea.com - sold for $5 million in 2000
  30. Clothes.com - sold for $4.9 million in 2008
  31. Medicare.com - sold for $4.8 million in 2014
  32. IG.com $4.6 million - sold for in 2013
  33. iCloud.com - sold for $4.5 million in 2011
  34. GiftCard.com - sold for $4 million in 2012
  35. Yp.com - sold for $3.8 million in 2008
  36. IT.com - sold for $3.8 million in 2021, to be completed in 2024
  37. HG.com - sold for $3.77 million in 2016
  38. Mi.com - sold for $3.6 million in 2014
  39. Shop.com - sold for $3.55 million in 2003
  40. Ice.com - sold for $3.5 million in 2018
  41. Christmas.com - sold for $3.15 million in 2020, to be completed in 2024
  42. Wine.com - sold for $3.3 million in 2003
  43. AltaVista.com - sold for $3.3 million in 1998
  44. Software.com - sold for $3.2 million in 2005
  45. Whisky.com - sold for $3.1 million in 2014
  46. Help.com - sold for $3.0 million in 2023
  47. Place.com - sold for $3.0 million in 2021
  48. California.com - sold for $3.0 million in 2019
  49. Candy.com - sold for $3.0 million in 2009
  50. Vodka.com - sold for $3.0 million in 2006

Why Are Some Domain Names Expensive?


With prices in the hundreds of thousands of dollars, and going as high as several million dollars, this raises the question: why are some domain names so expensive? After all, it’s just a name, right? Well, not really. It is much more than a name.

It’s all about name recognition, authority, branding, length, and keywords. It’s also about keeping the name as simple and short as possible. With this in mind, it’s easy to see why the domain names on this list were expensive. For more information about domain authority, see the article What is Domain Authority?

All of the domains on this list have between 2-4 letters. They either spell a simple word or are an extremely popular abbreviation. They’re easy to remember and they make sense. Some have extra branding potential that can apply to a lot of things. They sound like an authority in anything they want to create. They can easily become the go-to website for their topic.

For more information about domains, see the article URL Vs. Domain. For more information about choosing a premium domain, see the article What are Premium Domains?

How to Price a Domain Name


How to Price a Domain Name

This example is Domain Price Check from pc.domains.

Since domain names can fall within many price ranges, how can you know the value of your domain name? There are several tools online that can help you price your domain name. The best way to find them is to search for keywords such as “domain name value” or similar keywords.

There are a lot of options, and their accuracy may vary from one to another. Most are free, but they want you to pay for more detailed information. I recommend using several tools to get the best results.

Many of the online tools include the value of the website as well as the domain name. This includes using popular keywords, domain authority, traffic, the age of your website, your site’s ranking, sales of similar domains, niches, etc.

How to Buy an Expensive Domain Name


As we’ve seen, expensive domain names are always premium and there’s a reason they’re expensive. In this section, we’ll see how to find and purchase an expensive domain name.

Avoid Copyrights and Trademarks

Before purchasing any domain name, make sure it doesn’t infringe on someone’s copyright or trademark. A company may have trademarked a name and it’s not possible to use it. It’s also possible that using it could result in legal action. There are plenty of websites that show if a name is copyrighted or trademarked. Search databases such as the US Patent Office to determine whether a name is trademarked.

Find the Domain Name You Want to Purchase

First, you’ll need to find the domain name you’d like to purchase. Unless you’ve created your own word, and it’s more than a few letters, chances are high that it’s already taken. You can easily find this information by searching for your desired domain name through your web host. Many web hosts, including Verpex, provide domain name registration. If the name is available, you can purchase your domain name from a web host.

Search Domain Name Registration Service

This example is from our domain registration page.

Simply enter the domain you’d like to purchase in the search field and run the search.

Search Domain Name Registration Service-results

You’ll see if the domain is already taken, and you’ll see a list of related domain names that are available. If your desired domain name is already taken, the name may be for sale. Next, we’ll see how to purchase a domain name if it’s already taken. There are several options.

Enter the Domain Name in Your Web Browser

Another option is to simply enter the domain name into your web browser and see where it takes you. If the domain name is taken, it may be parked or still in use. If the owner hasn’t posted in a while, or if the name is parked, you can reach out to them to see if the name is for sale. The parked domain name could display a link to where the name could be purchased.

Purchase the Expensive Domain Name Through a Domain Broker

A popular option for purchasing a domain name that’s already taken is to use a domain broker. A domain broker is someone who can purchase the domain name for you. They contact the seller and make an offer. They handle all of the legal issues involved in the sale, removing the risk and possible headaches surrounding trademarks or other legal issues and negotiating prices. The broker usually gets a portion of the sale.

Purchase the Expensive Domain Name Through a Domain Auction Site

Domain auction sites allow owners to sell their domain names through an auction. Potential buyers would bid on the domain name, increasing the price until the sale ends. This method can become competitive, so the prices for popular names can become expensive.

Purchase the Expensive Domain Name from the Owner

The owner may be willing to sell the domain name directly to you. The best option is to contact the owner and ask. You’ll still need to consider any legal issues, but this could be an easy way to purchase the domain name.

Don’t Join the Wait List

If the domain name you want is already taken, you may have the option to backorder the domain name or get on the waitlist, so you’ll be informed when the domain name is available. I don’t recommend this method.

Unfortunately, the domain name would become available only if the owner does not renew their ownership. With this method, the domain may never be available, and if it is, someone else might take it first. For more information about domain renewal, see the article When Does a Domain Expire?

How to Sell a Domain Name


There are several ways to sell your domain name. You could sell just the name, or the website with its content. It’s okay if your website already has content. Some prefer to purchase a site with content because that includes an audience and site authority already in place. It can also give them an idea of the potential for monetization.

You could sell your domain name through many of the same places that you could purchase one. For example, you could contact a domain broker, place your domain name on an auction site, or sell the domain name to an individual who asked for it.

It is okay to purchase and sell domain names, but you’ll want to avoid the illegal practice of domain squatting. For more information about domain squatting, see the article What Is Domain Squatting?

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Ending Thoughts on the Most Expensive Domain Names Sold in 2023


That’s our look at the most expensive domain names sold in 2023. It’s no surprise that the most expensive domain name in 2023 was based on the topic of AI. All of the most expensive domain names are short and simple, and they have a lot of potential for keywords and search engine ranking.

If you want to know more about valuing, buying, or selling a domain name, you’ll find the information you need in this post. For information about expensive domains from previous years, see the articles Most Expensive Domain Names Sold in 2022 and Most Expensive Domain Names Sold In 2021 And Ever.

We want to hear from you. Have you bought a premium domain name for your website? Let us know about your experience in the comments.

Frequently Asked Questions

Can a domain be tracked?

Yes, the domain can be tracked. Once a domain is registered, the registration information becomes publicly available through the WHOIS database.

What are some popular domain marketplaces?

Popular domain marketplaces include BrandBucket, Efty, Namecheap, Sed, and Flippa.

Who can register a .NET domain?

Anyone can register a .NET domain, as long as the desired domain name is available and not already registered by someone else.

How much does a domain cost monthly?

Usually, domain names cost from $0.99 to $12 per month. However, at Verpex, we offer a free domain name with our hosting packages.

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