How to Start a Life Coaching Business Online

Written by Web Hosting Expert

Reviewed by Verpex Blog Editor

Updated September 16, 2022
How to Start a Life Coaching Business Online

If you have the desire to help other people find a happier, more satisfying life, starting a life coaching business online is a great way to go. Online life coaching has dominated the market in the past years.

The ability to provide coaching services has been greatly expanded by technology. Nowadays, you don't need to meet clients in person to check on their progress.

But how do you know if becoming an online coach is right for you? We’ll take a closer look at some key elements that will help you create a successful online coaching business, such as: choosing your domain name and hosting, web design, useful tools, target audience, appropriate social media channels, your personal brand story and much more. Keep on reading to find out!

Why Take Your Life Coaching Business Online?

There are several reasons why taking your life coaching business online is a smart move.

  • Being able to meet with clients from anywhere in the world. This means that you can easily coach a person that lives in a different country, thus widening the range of your audience.

  • The sessions can be facilitated and arranged in only a couple of minutes since there's no traveling and commuting involved.

  • Relevant documents can be stored anywhere on your smartphone, laptop, or PC.

What Are the Most Common Types of Online Life Coaching?

Online Life Coaching Types

- Dating/relationship coaching
Helps people achieve happy and healthy relationships

- Health and wellness coaching
Guide's clients to improve their health, lose weight, and build strength

- Mental health coaching
Helps client struggling with low self-esteem, grief, fear, anxiety, and other mental health issues

- Financial coaching
Teaches client how to maintain good credit scores and live on a budget

- Religion and spirituality coaching
Helps people learn how to meditate, pray, and perform other types of spiritual activities

- Business and executive coaching
Provides people with knowledge for scaling or starting a business

Steps When Taking Your Life Coaching Business Online

Taking Your Life Coaching Business Online

1. Choosing your business name

Naming your business is the first step in creating a life coaching online business. Take your time when coming up with a name for your business, and make sure it reflects the aim of your coaching.

An alternative option is using your own name as the name of the business.

2. Domain and Hosting

When choosing a name for your business, it is also vital that the name you picked has an available domain name. Although there are several ways to buy a domain name that is taken. f you want to get more exposure for your website, you need to make sure that you invest in a domain name that will give you the exposure you want. Domain extensions, such as .com, .net, and .org, are also called top-level domains and are more favorable.

At Verpex we offer domain name registration with 24/7 customer support through email, phone, and live chat.

To start an online life coaching business, you will also need to buy a hosting plan. Every website on the Internet is hosted on a server. Web hosting makes the files that a website contains (images, code, etc.) available for viewing online. Understanding web hosting features, tools and types will help you make a more informed decision.

Verpex offers different types of hosting plan, with the free domain included with every order. If you have any concerns about potential problems down the road, know that our support team is available 24/7 to handle them professionally.

3. Web design (CMSs, website builders)

Web design for Life Coaching Business

To learn about your business, potential clients will need a place where they can get information about your coaching and related materials to your business. To build a website with low costs, you can use a content management system or a website builder.

Your site should be client-focused and give information about how you improve people's lives. You can also point to testimonials on your website if you have one.

4. Useful tools and software

Whether you're using a video camera or microphone, sending materials in email or posting them to an online forum, delivering these files to client computers requires additional significant technical support.

Many marketers are not prepared for the costs and labor associated with such technical fixes, but fortunately, there are business tools that can help with such tasks.

For instance, there are several appointment plugins you can use on your WordPress site, like BirchPress, StartBooking, or Easy Appointments. When creating an online business, you should take these things into consideration, since these tools are necessary.

Before you start, make sure you have all of the equipment and software you need.

5. Finding Your Unique selling point

You need to identify what makes your online life coaching business unique. Find that one specific thing that differentiates you from your competitors and narrow down who you market to. This will make marketing a lot more profitable and efficient.

When writing the About page, create a page that will contain this unique selling point and will be attractive for customers.

6. Social Media Platforms

You can increase traffic to your website through social media. Use visual platforms such as Facebook, Instagram, and Pinterest to announce new products or highlight deals.You can also use groups on different social media platforms in order to create a community among the people you coach. There, they can interact with each other and monitor the progress they have made.

7. Personal brand story

Web design for personal brand

As a life coach, it is important that you develop a personal brand story that sticks in the minds of your clients. To create a good personal story, you need to ask yourself the following questions:

  • Who am I?
  • What makes me different?
  • What does my work mean to others?
  • Who do others in my field look up to and why?
  • How will my work shape the future of our industry?

The answers to these questions should help you craft a great personal brand story. Make sure that you include your personal story in the About section on your website.

8. Staffing

At the beginning of starting your business, you can do everything by yourself to eliminate staffing costs. Doing everything yourself in the beginning will help you know where you'll need help.

For example, you can get fully managed WordPress hosting and build your site with the help of CMS WordPress. Then, as your business progresses, you can get more people on board.

9. Marketing

Once you've figured out who your audience is and where to find them, you should create a digital marketing plan to attract them to your online business. The hardest thing will be getting your first client. You should consider offering a 15 or 30-minute free coaching session to try to get people interested in your services.

You can also try distributing online materials that can be of great value for your potential customers, so they can start considering taking personal sessions with you.

10. Appointments

Appointments manager for online business

Every online life coach needs to have well-designed task management tools that will help them manage schedules and client details.

If you have a great online appointment system, you won’t need a personal assistant that is going to take care of your schedule. To help you manage appointments, you can use different content management system tools and plugins.

11. Starting a blog

Starting a blog alongside your website, where you provide tips for your followers, will help you gain credibility and exposure. You can monetize a blog too. This blog should provide valuable information for your target audience. On this blog, you can create blog posts that feature famous influencers, which will help you tap into their traffic, as well as increase your domain authority.

12. Hosting a podcast

[Creating a podcast( and using it as a marketing tool will bring more interactions and awareness to your business. You can either talk to your audience yourself, or you can bring in guests, which will undoubtedly grow the size of your audience.

Tips for Growing Your Online Life Coaching Business

Online Life Coaching Business growing tips

Following are a few tips that will help you grow your online life coaching business.

  • Group coaching

Group coaching can allow the participation of people that can't afford a one-on-one session with you. Group coaching also helps more people in less time. It also allows you to bring together many clients usually limited by location.

  • Online courses/products

Besides your online life coaching classes, you can sell course materials or products related to your business. For this, you will need to implement an eCommerce plugin to your website. In addition to providing e-commerce customers with the ability to buy products online, your company provides convenience that they may not be able to get in a physical store.

  • Becoming a speaker

To promote your online life coaching business, you can become a motivational speaker. If you deliver an engaging and inspiring presentation, you can be recognized as an expert and attract many different clients.

  • Building a community

The power of the group comes from the communication and the sense of community that members feel. Use groups on different social media pages, so members can interact with one another and share experiences.


With online life coaching, you can easily help your customers reinforce a positive mindset, clarify priorities and share techniques and tools to support key tasks.

One of the best things about online life coaching is that it's so convenient. You don't have to waste time travelling to and from an office – you can just have a session from the comfort of your own home, or even from your car. All you need is a computer and internet access.

Make sure that you stay on top of the best practices and current trends in the industry to be the best version that you can!

Now that you know all of the requirements, there's no need to wait. Go ahead and dive into the borderless and incredible world of online coaching!

Frequently Asked Questions

What does an online life coach do?

Online life coaches work with clients in order to identify and work on their goals.

Is online life coaching worth it?

Life coaches can truly help people propel their professional and personal well-being, realize their potential, and change their behaviors and habits.

Do you need to be certified to be an online life coach?

Life coaching doesn't require prior certifications, work experience, or a college degree. Anyone that wants to become a life coach is free to do so.

How much do online life coaches charge?

Coaches worldwide average around $200 per hour for individual coaching lessons.

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