How to Start a Life Coaching Business Online

Julia Raznik

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How to Start a Life Coaching Business Online

Anyone that enjoys helping other people should definitely consider online coaching as a career. The ability to provide coaching services has been greatly expanded by technology. Nowadays, you don't need to meet people in person to check on their progress.

Online life coaching has dominated the market in the past years. One of the reasons for this is because face-to-face coaching with clients from all over the world is now possible thanks to video conferencing.

Why Take Your Life Coaching Business Online?

Online life coaching sessions involve meeting your clients through platforms like Google Hangouts or Skype). There are several reasons why taking your life coaching business online is a smart move.

One of them is that you will be able to meet with clients from anywhere in the world. This means that you can easily coach a person that lives in a different country, thus widening the range of your audience.

The sessions can be facilitated and arranged in only a couple of minutes since there's no traveling and commuting involved.

Lastly, relevant documents can be stored anywhere on your smartphone, laptop, or PC.

What Are the Most Common Types of Online Life Coaching?

Types of Online Life Coaching

- Dating/relationship coaching
Helps people achieve happy and healthy relationships

- Health and wellness coaching
Guide's clients to improve their health, lose weight, and build strength

- Mental health coaching
Helps client struggling with low self-esteem, grief, fear, anxiety, and other mental health issues

- Financial coaching
Teaches client how to maintain good credit scores and live on a budget

- Religion and spirituality coaching
Helps people learn how to meditate, pray, and perform other types of spiritual activities

- Business and executive coaching
Provides people with knowledge for scaling or starting a business

Steps When Taking Your Life Coaching Business Online

Taking Your Life Coaching Business Online

1. Choosing your business name

Naming your business is the first step in creating a life coaching online business. Take your time when coming up with a name for your business, and make sure it reflects the aim of your coaching.

An alternative option is using your own name as the name of the business.

2. Domain and Hosting

When choosing a name for your business, it is also vital that the name you picked has an available domain name. Having the right domain name goes a long way, and at Verpex we offer domain name registration with 24/7 customer support through email, phone, and live chat.

To start an online life coaching business, you will also need to buy a hosting plan. Web hosting makes the files that a website contains (images, code, etc.) available for viewing online. Every website on the Internet is hosted on a server.

Verpex offers different types of hosting plan, with the free domain included with every order. You can be sure that all of the issues that might appear in the future will be professionally handled by the support team that is available 24/7.

3. Web design (CMSs, website builders)

Web design for Online Life Coaching Business

To learn about your business, potential clients will need a place where they can get information about your coaching and related materials to your business. To build a website with low costs, you can use a content management system or a website builder.

Your site should be client-focused and give information about how you improve people's lives. You can also point to testimonials on your website if you have one.

4. Gathering tools and software needed

If you're doing video materials, you will need to purchase a video camera and download the needed software. If you're doing a podcast, you will need to get a good quality microphone and download the proper software. If you want to have homework or handouts or record your calls to later give them to your clients, you will also need the proper software for that.

For instance, there are several appointment plugins you can use on your WordPress site, like BirchPress, StartBooking, or Easy Appointments. When creating an online business, you should take these things into consideration, since these tools are necessary and you also need a good hosting service to make it real.

Before you start, make sure you have all of the equipment and software you need.

5. Identifying Unique selling point

You need to identify what makes your online life coaching business unique. Find that one specific thing that differentiates you from your competitors and narrow down who you market to, because this will make marketing a lot less stressful and easier.

When writing the About page (You can take Verpex Abous Us page as a reference), create a page that will contain this unique selling point and will be attractive for customers.

6. Social media group/pages

Market yourself on social media using sponsored and organic posts. You can also use groups on different social media platforms in order to create a community among the people you coach. There, they can interact with each other and monitor the progress they have made.

7. Personal brand story

Develop a Personal Brand Story

As a life coach, it is important that you develop a personal brand story that sticks in the minds of your clients. To create a good personal story, you need to ask yourself the following questions:

  • Who am I? And who am I not?
  • Is there something about my personality that attracts other people to me?
  • What do other people say about you?
  • What do I believe in?
  • Who should care?

The answers to these questions should help you craft a great personal brand story. Make sure that you include your personal story in the About section on your website.

8. Staffing

At the beginning of starting your business, you can do everything by yourself to eliminate staffing costs.

For example, you can get fully managed hosting and build your site with the help of CMS WordPress. Then, as your business progresses, you can get more people on board.

9. Clients' engagements and Marketing

Once you've figured out who your audience is and where to find them, you should create a digital marketing plan to lure them to your online business. The hardest thing will be getting your first client. You should consider offering a 15 or 30-minute free coaching session to try to get people interested in your services.

You can also try distributing online materials that can be of great value for your potential customers, so they can start considering taking personal sessions with you.

10. Appointments

Appointments manager for online life coaching business

Every online life coach needs to have well-designed appointment setting mechanics that will help them manage schedules and client details.

If you have a great online appointment system, you won’t need a personal assistant that is going to take care of your schedule. To help you manage appointments, you can use different content management system tools and plugins.

11. Starting a blog

Starting a blog alongside your website, where you provide tips for your followers, will help you gain credibility and exposure. This blog should provide valuable information for your target audience. On this blog, you can create blog posts that feature famous influencers, which will help you tap into their traffic, as well as increase your domain authority.

12. Hosting a podcast

Creating a podcast and using it as a marketing tool will bring more interactions and awareness to your business. You can either talk to your audience yourself, or you can bring in guests, which will undoubtedly grow the size of your audience.

Tips for Growing Your Online Life Coaching Business

Online Life Coaching Business growing tips

Following are a few tips that will help you grow your online life coaching business.

  • Group coaching – Group coaching can allow the participation of people that can't afford a one-on-one session with you. Group coaching also helps more people in less time.

  • Mastermind classes – Mastermind classes are where your clients solve their problems with advice and input from other group members. Your task as a coach should be to create rapport and trust among the members.

  • Online courses/products – Besides your online life coaching classes, you can sell course materials or products related to your business. For this, you will need to implement an eCommerce plugin to your website.

  • Becoming a speaker – To promote your online life coaching business, you can become a motivational speaker. If you deliver an engaging and inspiring presentation, you can be recognized as an expert and attract many different clients.

  • Building a community – The power of the group comes from the communication and the sense of community that members feel. Use groups on different social media pages, so members can interact with one another and share experiences.


With online life coaching, you can easily help your customers reinforce a positive mindset, clarify priorities and share techniques and tools to support key tasks.

Make sure that you stay on top of the best practices and current trends in the industry to be the best version that you can!

Now that you know all of the requirements, there's no need to wait. Go ahead and dive into the borderless and incredible world of online coaching!

Frequently Asked Questions

What does an online life coach do?

Online life coaches work with clients in order to identify and work on their goals.

Is online life coaching worth it?

Life coaches can truly help people propel their professional and personal well-being, realize their potential, and change their behaviors and habits.

Do you need to be certified to be an online life coach?

Life coaching doesn't require prior certifications, work experience, or a college degree. Anyone that wants to become a life coach is free to do so.

How much do online life coaches charge?

Coaches worldwide average around $200 per hour for individual coaching lessons.

Julia Raznik
About the Author
Julia Raznik
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