Reseller Hosting vs. Affiliate Programs - Can You Turn a Profit?

Written by Web Hosting Expert

Reviewed by Technical Editor

Updated May 10, 2023
Reseller Hosting vs. Affiliate Programs - Can You Turn a Profit?

The key difference between reseller hosting and affiliate programs lies in their approaches to generating income.
With reseller hosting, you purchase hosting resources from a provider and resell them to your clients at a marked-up price, actively managing their hosting needs.
In affiliate programs, you promote a hosting provider's services and earn a commission for each referral that results in a sale.

While reseller hosting requires more management and technical skills, affiliate programs involve marketing efforts to drive new customers to the provider.

Uncover the key differences, advantages, and challenges of each option, and learn which path can lead you to a successful online income stream. Don't miss this opportunity to make informed decisions and boost your earnings. Dive into the full article now!

The Basics of Reseller Hosting

Resellers buy server space from large web hosting platforms, which they then rebrand and sell on to their own clients.

It affords the opportunity to set up a ready-made hosting business, leveraging off the resources of an already established partner.

Check out our informative article, "What is Reseller Hosting?", for valuable insights and detailed information on the topic. If you're looking to delve deeper into reseller hosting, this comprehensive guide is definitely worth reading.

What Is an Affiliate Program?

By joining an affiliate program you promise to promote a particular product or service in exchange for a cut of the revenue of every sale you convert.

For example, a tech blogger might be a big fan of a certain hosting platform that they’ll recommend via articles and promotional content, and receive monetary rewards for directing traffic to that site.

Shared Benefits of Reseller Hosting and Affiliate Programs

Both reseller hosting and affiliate programs present different opportunities for generating income online, but they also share some common benefits.

  • Potential for passive income generation
  • Leverage established brands and infrastructure
  • Low upfront investment for business growth

These advantages make them popular choices among entrepreneurs and marketers alike.

By understanding the shared benefits of both reseller hosting and affiliate programs, individuals can make informed decisions on which model best aligns with their personal goals and skillsets, ultimately maximizing their chances of success in the online marketplace.

Reseller Hosting and Affiliate Program Must-Haves

Reseller Hosting

- Relevant experience in related fields

- Relationship building skills

- Time to commit

- A good hosting provider

Affiliate Program

- A genuine interest in the product

- An established online presence

- A strategy

- A good hosting provider

Reseller Hosting Must-Haves

  • Relevant experience in related fields You must treat reselling with the same respect you would any other business. It really helps to have experience in a related field like website development, design, or digital marketing. This will give you a pool of existing contacts you can sell hosting to, as well as giving you a leg up when just starting out

  • Relationship building skills Since a lot of your time will be spent winning new clients and keeping current ones happy, you’ll need to be good with people

  • Time to commit It’ll take time and effort to integrate reselling into your existing business, and even longer if you’re starting from the ground up

  • A good hosting provider You need a partner with excellent customer service, top-notch security, and excellent uptime stats. Remember, you’re entirely reliant on your host for all the technical aspects of your business. If you chose poorly, this bad service will reflect on you



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Affiliate Program Must-Haves

  • A genuine interest in the product Anyone can sign up to be an affiliate marketer, but only those that are interested and believe in the product they’re selling will succeed. Find a service that speaks to you personally and it’ll help you make a genuine connection with your audience

  • An established online presence This could be a blog, social media account or even a YouTube channel. All the better if you already have an attentive audience to speak to. If you haven’t already built trust with your readers and viewers, it can be an uphill struggle to try and sell affiliate products to them

  • A strategy You can’t just place a link in an article and hope people will click on it. You’re going to need to pull together a marketing strategy. Write articles that offer value to your audience, or create videos around the product you’re looking to promote. Explain to people just why you believe in what your offering

  • A good hosting provider We’ve repeated this from the reseller must-have list as it’s vital for affiliate marketers too. If you’re plugging a bad or unreliable product, this will quickly come back to bite you in lost reputation. Only choose products you personally believe in

Perks and Pitfalls of Reseller Hosting


It’s an easily scalable business
It’s affordable
Total control over branding
Technical support is covered by your host
It’s a lot of hard work upfront
The market is saturated
There can be a technical learning curve

It’s a lot of hard work upfront
The market is saturated
There can be a technical learning curve

Perks of Reseller Hosting

  • It’s an easily scalable business - Since your hosting provider is dealing with the technical side of things, you can easily purchase more rack space as your business grows. Plus, you’ll earn repeat income each month

  • It’s affordable - Your start-up costs are limited to how much server space you want to purchase, and your sales and marketing budget is up to you

  • Total control over branding - Your clients won’t know you’re reselling server space from another hosting company. You can keep everything totally on brand and create your own unique packages

  • Technical support is covered by your host - Your success is linked to your reseller hosting provider. Most platforms provide comprehensive customer and technical support, but make sure to choose the best reseller hosting.

  • It’s a lot of hard work upfront - You’ll spend the majority of your time hunting for new clients. That means devoting time to sales, marketing, networking and looking after your customers. All time-intensive tasks

  • The market is saturated - Since it’s so easy to become a reseller, understandably the market has exploded in recent years. You’re going to need to target a niche and leverage existing business relationships to succeed. It’s difficult to enter this industry from scratch

  • There can be a technical learning curve - We’d recommend you at least be familiar with the world of web hosting before starting. While you don’t necessarily need detailed technical expertise, a little knowledge of the industry goes a long way

Pitfalls of Reseller Hosting

  • It’s a lot of hard work upfront - You’ll spend the majority of your time hunting for new clients. That means devoting time to sales, marketing, networking and looking after your customers. All time-intensive tasks

  • The market is saturated - Since it’s so easy to become a reseller, the market has exploded in recent years. You’re going to need to target a niche and leverage existing business relationships to succeed. It’s difficult to enter this industry from scratch

  • There can be a technical learning curve - We’d recommend you at least be familiar with the world of web hosting before starting. While you don’t necessarily need detailed technical expertise, a little knowledge of the industry goes a long way

Pros and Cons of Affiliate Programs


Generate passive income
Very easy to get started
No expertise needed
It’s flexible and convenient

You’ll be working on commission only
You can’t build a customer base
You can’t control the competition

Pros of Affiliate Programs

  • Generate passive income - It’s a lot easier to set up passive revenue streams with affiliate programs. If you have high ranking blogs in Google, these can bring in a good income for years

  • Very easy to get started - Most web hosting platforms let you sign up for affiliate programs in just a few minutes. Once you’ve got your marketing link, all you need to do is promote it

  • No expertise needed - All you need is the passion for a product in order to promote it. You’ll never have to answer any technical queries

  • It’s flexible and convenient - You can dip in and out of affiliate programs as you like. There’s no pressure to keep it running as a full-time business, and you get out as much put in, so the work ethic is up to you

Cons of Affiliate Programs

  • You’ll be working on commission only - You only get paid when a customer actually converts. That could mean you need hundreds, if not thousands of readers to start making money. Remember, there are no guaranteed sales

  • You can’t build a customer base - Unlike reselling, you can’t retain customers for repeat income. Once they’ve clicked a link and bought, they’re gone

  • You can’t control the competition - You could find yourself competing in a pool with dozens of other affiliate marketers, all chasing the same link. The more there are, the smaller the piece of the pie you get. However, if you’re willing to put in the work, you can quickly outshine your rivals

Reseller vs. Affiliate: Key Differences

Promotion and marketing

Promotion and marketing

With reseller hosting you’re free to create your own unique brand and will have total freedom over your marketing. However, with affiliate programs, you’ll be bound to a strict set of guidelines about what you can and can’t say about the product. With this in mind, we’d recommend reselling for you creatives out there

Risk Vs. Reward

Risk Vs. Reward

Reselling definitely requires a lot more hard work on your part, but the rewards are much higher for it. While just about anyone can join an affiliate program, you should take care to check just how big your commission will be

Capital requirements

Capital requirements

As a minimum, you’ll need some cash set aside to rent out hosting space if you’re going to be a reseller. Plus, it’s worth having an advertising budget to get yourself found on Google and Facebook. Startup costs could range from anywhere between a few hundred to a few thousand dollars depending on your ambition. On the other hand, affiliate programs have no set up costs at all

Price control

Price control

You have much more freedom to control your prices as a reseller. In fact, many can carve out a niche as a premium seller, charging a significant markup depending on how many additional features they add. Conversely, affiliate partners have no price control at all. Plus, web hosts can change these terms at any time

Reseller vs. Affiliate: Customer Support

As an affiliate, you won’t be involved at all with supporting your customers. You’re simply guiding folks to the front door, and your partner web host will be fully responsible for any technical queries, issues, and complaints down the line. A good choice for those looking for a more hands-off business model.

Resellers have a couple of different options open to them, depending on how involved they’d like to be. Most hosting companies will allow resellers to piggyback on the provider’s own customer service team, a choice most newcomers to the industry will opt for. So, if any of your clients have any problems, they’ll be passed to the host’s service agents via your website. Everything will still be branded under your company name though.

Alternatively, you can choose to become directly involved with the customer service aspects of your business, responding to clients directly. This is a great way to build relationships with them and provide a highly personalized service, but bear in mind that your customers will expect 24/7 support and you’ll need some technical knowledge to get started. Although you’ll still be able to hand off the most complex issues to your data host.

When Should You Become an Affiliate?

Affiliate programs are an ideal choice for those that already have some knowledge of digital industries and web hosting, and are looking for a simple passive income stream. While an easy industry to break into, you should still have a good working knowledge of the product you’re going to promote in order to be authentic, and you’ll need to be aware of the competition that might be doing the same thing.

It’s unlikely you’ll be able to make a full-time income as an affiliate partner, and you'll most often find this method used by bloggers and content creators that want to add an additional revenue source to an already established business.

When Should You Become a Reseller?

Reseller hosting is much better suited to those that have the time and resources to dedicate to building a business.

It’s a difficult sector to start from scratch in, so it’s best suited to those that already have a successful business in a related field. It tends to draw more creative types and those that are very customer-focused. Reselling affords you a great opportunity to build a lucrative venture that you can put your very own personal brand to.

Reseller Hosting Comparison

Shared Vs. Reseller Hosting

Shared hosting is a cheap, reliable, and fast way to get a website up and running. Largely used by small businesses, it’s intended for users that only need to operate one website. Reselling on the other hand is aimed at those that want to host multiple client sites, selling on rented server space for a profit.


Both affiliate programs and reseller hosting can be quite profitable ventures for those willing to put the work in. Generally, reselling will require far more of your time and resources to make a success of it, but the potential rewards are much higher with the ability to set your own prices and grow your client base. If this sounds like an interesting business model to you, why not head on over to our reseller page to find out more.

Affiliate partners will likely see lower returns than resellers, but it’s a much easier revenue stream to set up. Anyone with a basic understanding of the web hosting industry can get started, and you could be signed up and making commissions in just a few hours.

Whichever path you decide to go down you should remember that competition is stiff. These industries are popular for a reason, and you’ll be competing in a crowded market. Make sure to do the groundwork before you start, research ways to stand out from the crowd and be ready to put the work in.

Frequently Asked Questions

Are there any setup fees?

Resellers will need to pay to rent the server space, but there are no other compulsory charges. It costs nothing at all to become an affiliate partner.

How much work does it take to turn a profit?

If you have a large audience and good content, affiliate marketers could be turning a good profit in just a few weeks. Reselling will take a lot longer as you need time to get customers on board.

Which is easier to learn, an affiliate program or reseller hosting?

Affiliate programs are much easier to break into, requiring only knowledge of the product you’re promoting. Resellers need more technical knowledge plus marketing and customer service skills.

What is reseller hosting?

Reseller hosting is essentially a way for you to purchase hosting resources from us in bulk and then to re-sell those resources directly to your clients. You can set limitations on disk space, bandwidth, email usage, and other features on a per-package or per-site basis. We provide a completely managed service from a technical perspective - the server space, hosting resources and support come from us and you are responsible for supporting your end-user clients. You can even brand your clients' cPanels with your own logo for a super professional image.

But reseller hosting isn’t just for web designers, agencies and start-up hosting companies - it’s also a great option if you run a lot of websites personally. Because you have access to WHM, you can create each site with its own separate cPanel. This means each site or client gets their own login to manage their own hosting settings, isolating them completely from other users on the same server or under your account. This improves site performance and resiliency from malware attacks.

We have a lot more information on what is reseller hosting on our blog.

Can you make money with reseller hosting?

You definitely can. There are countless success stories from entrepreneurs that have managed to take on hundreds, even thousands of clients, just be aware of the work you’ll need to put in.

Read our article to learn more about web hosting business income.

Are all reseller hosting plans cloud-based?

Our servers are in the cloud. So yes, all our reseller hosting plans are cloud-based

Shared vs. reseller hosting - what’s the difference?

Shared Hosting Accounts are designed for a single owner and come with one cPanel. You can host an unlimited number of domains on a shared plan by adding them to the "Addon Domains" section of cPanel.

On the other hand, reseller hosting Accounts are meant for those who wish to resell hosting services and essentially act as their own web hosting company. These are the main differences between Shared and Reseller hosting.

Do you offer control panel customization for resellers?

You can customize your control panel in whichever way you want, thanks to the white-label service we provide.

Do I need previous experience to use the reseller control panel?

Of course, having some prior experience with cPanel will go a long way, but our state-of-the-art system is designed to maximize ease of use while offering the full suite of configurability.

Plus, you’ve got the Verpex tech support team with you to help with any issues you or your customers are facing, so if you need any guidance on getting the most out of your reseller control panel, just let us know.

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