How to Be A Successful Hosting Reseller

Bruno Mircevski

Written by Web Hosting Expert

Reviewed by Web Hosting Expert

Updated December 5, 2022
How to Be A Successful Hosting Reseller

Your outgoing costs can start to add up when you’re working as a web designer or developer. There are new technologies to learn, programs to install, and plugins to buy. Finding a way to generate a second stream of income often becomes essential.

There are many options out there, but one of the most profitable options is reseller hosting.

What Is Reseller Hosting

Reseller hosting is when you rent server space from a hosting provider, and then you sell it to other customers.

Reseller hosting is also a good choice for companies that manage and maintain several websites since, with reseller hosting, they won’t have to buy hosting services in a bulk.

For the space, you pay a fixed monthly fee, and in turn, you can charge your clients whatever price you like.

If you want to know more about what is reseller hosting, make sure you read our blog!

What Makes A Reseller Hosting Business Valuable?

The revenue stream you earn through reseller hosting can easily be fit into an existing business. This type of business is a great option for those who already have a strong client base, especially if you work or create the websites of those clients. You can offer to host as a part of your maintenance, design, or development package or make it a separate add-on.

In addition, it allows you to get a source of recurring income.

You can easily improve other areas in your business by earning extra money every month.

Most Important Things to Succeed in Reseller Hosting Business

Most Important Things to Succeed in Reseller Hosting Business

Reseller hosting is an appealing option; there’s no doubt about it. However, before you get started with web hosting business, there are some things you should take care of. Following are the key things you need in order to succeed with your reseller hosting business.

  • Reseller hosting provider – The chosen hosting provider will determine the tools you can use and will influence the way you operate. You will need to find the best reseller hosting provider that you can rely on. Otherwise, it will reflect poorly on your business.

  • Impeccable 24/7 customer service – You will need to make sure that you can keep up with customer questions and issues if you decide to start a reseller hosting business. Keep this thing in mind and find a hosting provider that will include 24/7 support in its plan.

  • Marketing strategy – To get your reseller hosting business out in the open, it is vital that you establish a strong marketing strategy. You can market your reseller hosting business on your website, and you can add attention-grabbing calls to action and well-placed graphics that will provide information about your new service.

  • Offer great hosting packages – Your chosen hosting provider will need to offer bundled packages. These are hosting plans which can serve as many clients as possible and can be used for a lot of different sites. Make sure that the hosting packages include extra features like a free SSL certificate and domain registration.

  • Deploy new technologies – As the primary hosting provider releases new technologies, you need to be ready to deploy them. By deploying new technologies, you will give your customers an option to upgrade to improved software and hardware that come with more storage space, less downtime, and faster speeds.

Best Reseller Hosting Options

When it comes to reseller web hosting, there are plenty of options available on the market.

As a reseller, you can provide some of the following types of hosting to your customers:

Shared Hosting

When it comes to beginner website hosting, shared hosting is a perfect choice. With a shared hosting plan, all domains share the same resources of the server. The cost of this type of hosting plan is relatively low since the resources are shared by the customers.

Managed WordPress Hosting

With managed WordPress hosting, all of the technical aspects of running a WordPress site are managed by the hosting provider. This includes scalability, website uptime, daily backups, WordPress updates, speed, security, and so on. One of the biggest benefits of this type of hosting is that the support that comes along with it. The customer support team has the needed expertise and knowledge when it comes to handling issues that are related to WordPress.

Cloud Servers

One of the main events of the technology industry nowadays is cloud hosting. Cloud hosting means that many computers run applications and work together, using their computer resources together. This type of hosting is scalable, which means that the sites of the customers can grow over time.

Dedicated Hosting

Dedicated hosting gives customers the most power over the server that their site is stored on. The reason for this is because the server is solely rented by the customer and the only site that is stored on the server is the clients. However, this type of control comes with a price, and these types of servers are some of the most expensive reseller hosting options.

Managed Magento Hosting

Managed Magento hosting is when a Magento hosting provider is responsible for software and server management. Besides selling you the server, the managed hosting provider will take care of all your tasks and servers and keep your business up and running.

How to Start A Reseller Hosting Business

Just like any other business, the reseller hosting business requires strategic investment and planning before you can start offering a reliable and compelling service. The following steps are the ones you need to take in order to start a reseller hosting service.

Select a host

The most important step you can take in the process is selecting the reseller hosting provider.

When looking for a hosting provider, make sure that they offer customizable server deployments, application support for resellers, and generous discounts. It’s also important that they have complete control and ownership over their infrastructure and that they have a good reputation in the community.

Create your hosting packages

Your expectations of your customers will determine the hosting packages you will create. The price of your plans should be dictated by factors like the type of software and hardware instances available, customer support service, resource allocation, and so on.

Plan your support system

To support and manage your customers, you will need a control panel and billing and ticketing software. You will also need to think of the details of the support you’re going to provide, per instance, which hours of the day you’re going to offer it, through which channels, and so on.

Define your terms of service

In order to prevent disruptive, abusive, or illegal activity by customers, you will need to define the terms and conditions of service. When you’re a reseller, you will need to create terms and conditions that are in accordance with the acceptable usage policies of the hosting provider.

Get your business online

You need to bring your reseller hosting business online, just like you would any other business. This involves creating a reseller hosting website and approaching your marketing strategy. Decide whether you’re going to develop an organic content marketing plan, you’re going to utilize search or display ads, or something else to promote your business.

If you want to know more about how reseller hosting works , make sure you read our blog!

Hosting Business Income

Reseller Hosting Business Income

One of the increasingly popular methods to enter the hosting market is reseller hosting. Running a reseller hosting business is a profitable business venture, and you don’t need a big investment to run it. You’re not responsible for hardware uptimes, and you don’t need expensive maintenance staff.

You have a good profit margin due to the low capital investment. It’s even better if you already have a pool of customers and you’re an established web designer or web developer since you will need to put in the minimum amount of effort into customer acquisition.

If you want to know more about web hosting business income, make sure you read our blog!


The reseller hosting business is really taking off in the past few years. There are many hosting resellers who manage and host hundreds of websites.

You will still be expanding the portfolio of services you offer even if you’re not hosting a hundred websites. In addition, you will earn great profit whenever people decide to take you up on that service that you’re offering.

Frequently Asked Questions

Can you make money with reseller hosting?

You definitely can. There are countless success stories from entrepreneurs that have managed to take on hundreds, even thousands of clients, just be aware of the work you’ll need to put in.

Read our article to learn more about web hosting business income.

What are the benefits of reseller hosting?

With reseller hosting, you have the potential for more sales, you get access to a previously untapped market, and you get increased brand awareness.

How does a web hosting business work?

The reseller hosting business uses a powerful hosting plan that is separated into smaller pieces and sold to several customers.

Learn more on how reseller hosting works on our blog.

How can I create custom plans for each individual account?

You can get the step-by-step procedure to create custom plans for an individual account in this guide

Do you include litespeed and lscache?

We run on Litespeed servers which allows you to run the LSCache WordPress plugin

Are all reseller hosting plans cloud-based?

Our servers are in the cloud. So yes, all our reseller hosting plans are cloud-based

What restrictions are there to reselling?

There are no restrictions to reselling, except for contents that are illegal or against our terms of service

Am I responsible for my clients' content/behaviour on your servers?

Yes, you are responsible for what your reseller hosting clients upload on our servers.

Do you offer control panel customization for resellers?

You can customize your control panel in whichever way you want, thanks to the white-label service we provide.

Is it possible to have ssh access enabled for individual accounts upon request?

As a reseller you have the option to enable/disable ssh access for your customers, more information on how to do this is found HERE

How can I monitor the bandwidth usage of my accounts?

To monitor the bandwidth usage of your resold accounts, go to WHM -> View Bandwidth Usage

Affiliate program vs reseller hosting: What is the difference? Which is better?

Both have advantages and disadvantages and one isn’t better than the other. Rather, each will be better in different circumstances.

Those looking to build a business should try reselling, while those wanting passive income should become affiliates.

You can learn more about the differences between reseller hosting and affiliate programs on our blog.

Bruno Mircevski
About the Author
Bruno Mircevski

Bruno Mircevski is a web hosting services expert. He has spent years researching the niche, exploring the most diverse aspects of Shared, VPS, WordPress, Cloud Hosting, Dedicated Servers, Resellers, etc. With his extensive knowledge and experience, he can grant you meaningful insights on our blog, whether you are a beginner or a hosting pro.

View all posts by Bruno Mircevski
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