Web Hosting Business Income: How Much Can You Make?

Written by Web Hosting Expert

Reviewed by Technical Editor

Updated May 26, 2023
Web Hosting Business Income: How Much Can You Make?

A lot of web entrepreneurs are being drawn to reseller hosting as a new source of income. Don’t be fooled into thinking this will be a get-rich-quick scheme, though, as to be successful in this field, a lot of research and hard work is required on your part.

In the web hosting business, income varies significantly, with earnings ranging from $500 to $10,000 per month. Factors that influence your earnings include your pricing strategy, target market, service quality, and the scalability of your hosting infrastructure.

To maximize your profit potential, it's essential to understand these factors and develop a robust business plan. Keep reading to explore real-life examples and numbers, and learn how to fine-tune your hosting business for success.

Profit Opportunities in the Web Hosting Industry

The key to profitability is sensible scaling. Think of reselling web hosting like owning internet-based rental property, requiring regular maintenance and customer service.

1. Set Up a Web-Based Business

  • Suitable for beginners seeking online earnings.
  • Offers services such as proofreading, web development, or marketing advice.
  • An opportunity to learn how to manage a reseller website.
  • Hire staff as customer base grows to focus more on customer experience and marketing.

2. Launch Your Own Web Hosting Service

  • Setting up a web hosting business via reselling can yield consistent earnings.
  • Monthly charges depend on the customer's package, enabling scalable profitability.
  • Costs to consider include reseller hosting charges, marketing, and staffing.
  • Becoming the go-to local web hosting service can aid market entry.
  • Technical aspects typically handled by host, but private server solutions can offer more control for tech-savvy entrepreneurs.


with the discount code


Save Now

3. Earning Potential: How Much Can You Make?

  • Earnings greatly depend on the business plan.
  • An example: Charging $20/month for shared hosting, with your hosting platform charging $59.99/month for hosting 100 websites, would cover your basic costs with just two customers.
  • With 30 local businesses signed up, you could generate a revenue of $600/month.
  • Profits can be reinvested into advertising, customer service improvement, and business growth.

Reseller Hosting in a Nutshell

Reseller hosting, in short, is a business model that enables individuals and organizations to resell server space acquired from established hosting providers.

As a rapidly growing trend in the hosting industry, it allows newcomers to tap into the market by purchasing server space from well-known platforms such as Verpex. After acquiring the server space, they can then resell it to their own third-party clients, effectively establishing their own branded web hosting business. This method provides a quick and efficient means of launching a web hosting venture.

Is Reseller Hosting Profitable?

The short answer is yes, but we need to heavily caveat this.

If you’re looking for a quick buck, we’d recommend you stop reading now, because to be profitable means a significant investment of time and effort on your part. Reseller hosting is just like any other business in that respect, profits will directly correspond to the amount of work you put in. This is a full-time gig.

You need to bear in mind that the market is becoming quite saturated with newcomers too. That’s not to say you’ve missed the boat, though, as there are still plenty of opportunities to be had; you just need to go about things in the right way.

In order to be a profitable reseller, you’ll have to find a way to stand out from competition, provide something different, and focus on a niche product or service. You’ll need a marketers mindset too, given the majority of your time will be spent looking for new clients, or keeping current clients happy.

10 Additional Revenue Streams for Resellers

Additional Revenue Streams for Resellers

It’s rare to find a reseller that specializes only in hosting, and most will sell add-ons, and even operate as a full-blown digital marketing agency with web hosting tacked on.

Diversifying your income sources is a smart strategy for reseller hosting businesses. Explore these additional revenue streams to enhance your offerings and boost your overall earnings.

1. SEO services
Optimize clients' websites for search engines to improve visibility and rankings.

2. Web design and development
Offer custom website creation and maintenance services.

3. E-commerce solutions
Provide clients with tools to build and manage online stores.

4. Domain registration and management
Facilitate domain purchases and renewals for clients.

5. Content creation and marketing
Provide copywriting, blogging, and social media management services.

6. Online advertising
Manage pay-per-click campaigns and other digital marketing efforts for clients.

7. Website maintenance and support
Offer ongoing technical assistance and website updates.

8. Managed hosting
Provide a higher level of support and management for clients' websites and servers.

9. Affiliate marketing
Partner with other businesses to promote their products or services and earn commissions.

10. Software-as-a-Service (SaaS) integration
Help clients integrate various tools and applications into their websites, such as CRM, analytics, or marketing automation software.

How to Ensure Reliability When Starting a Web Hosting Business

Reliability and security are essential when starting a web hosting business. When you are setting up your business, there are a few steps you can take to ensure your customers are getting the right service. These include:

  • Purchasing high-quality hardware and software: Investing in the appropriate hardware and software will help to ensure that your company can handle the workload. To protect the data of your customers, you should choose the best server, firewall, and antivirus program.

  • Using a reliable reseller hosting provider: Selecting a hosting provider is essential to ensuring the security of your customers' data and the continuous operation of your website. Do your homework and pick a service provider that offers high-quality services.

  • Setting up backups: For any web hosting company, regularly backing up your website's data is crucial. This will safeguard customer data from loss and allow you to quickly recover from any potential disasters.

  • Providing high-quality customer service: Any business must offer high-quality customer service. Make sure your clients can access prompt, efficient assistance when they require it.

How to Find New Web Hosting Clients

Attracting new reseller hosting clients is crucial to the success of your business. Utilize these effective strategies to expand your customer base and boost your overall growth:

Networking: Attend industry events, conferences, and local meetups to connect with potential clients and partners.

Online advertising: Leverage targeted advertising through platforms like Google Ads and social media channels to reach your target audience.

Content marketing: Share valuable content, such as blog posts, articles, and tutorials, to showcase your expertise and attract potential clients.

Search engine optimization (SEO): Optimize your website for search engines to improve visibility and attract organic traffic.

Social media presence: Engage with potential clients on social media platforms, share valuable content, and promote your services.

Referral programs: Encourage your existing clients to refer new customers by offering incentives or discounts.

Collaborate with complementary businesses: Partner with businesses offering related services to tap into their client base and expand your reach.

Testimonials and case studies: Showcase your success stories and client satisfaction to build credibility and trust among potential clients.

Kick-Start Roadmap for Web Hosting Business

Roadmap for Web Hosting Business

Many new business owners might opt to go down the reseller route to launch their new venture, although others may invest in a private server setup, often operating from a home office. However, all of them will need to source a reliable reseller hosting platform, write a detailed business plan, have some solid marketing skills and stay on top of customer service issues.

Starting a web hosting business can be a truly rewarding experience. To make the process simple and effective, follow these eight crucial steps and lay the groundwork for your successful venture.

1. Research the market
Understand the hosting industry landscape, identify your target audience, and analyze your competition.

2. Choose your niche
Determine the types of hosting services you will offer.

3. Select a hosting provider
Partner with a reliable hosting provider that offers reseller plans and reliable customer support.

4. Create a business plan
Outline your goals, pricing strategy, marketing approach, and projected expenses and revenues.

5. Set up your website
Design a professional, user-friendly website that showcases your hosting packages and services.

6. Implement a billing and support system
Choose a billing platform and establish a system for providing customer support.

7. Market your business
Employ various reseller hosting marketing strategies, such as SEO, social media, and local advertising, to attract clients.

8. Monitor and optimize
Regularly evaluate your business's performance and make improvements to maintain growth and success.

Discover more valuable tips and in-depth insights on starting a web hosting business in our comprehensive article, "How to Start a Web Hosting Business?" Don't miss out on the opportunity to learn from experts and boost your chances of success!

How to Successfully Make Income as a Reseller

How to Successfully Make Income as a Reseller

Niche and Branding

Don't go generic. Leverage your skills and interests to target a specific group, such as craft shops or plumbers.

Choose the Right Hosting Partner

The wrong platform could harm your business. Check for a solid reputation, 24/7 support, and migration services.

Get A Marketing Strategy

Without this, your income will stay low. Look into digital marketing courses, or hire a pro. Consider social media, SEO, emails, and paid ads.

Don’t Get Into a Price War

Lowering prices to compete can make you look unprofessional and attract the wrong customers. Instead, promote your top qualities as key selling points. A premium price can make you look more trustworthy.

Be Ready for the Long Haul

A web hosting business can bring lucrative income in the medium to long term, but requires consistent work in the initial stages, such as drafting a business plan and finding customers. Don't expect fast cash—it's a long-term journey.

How To Use Automation in Your Reseller Hosting Business

Automation is a necessary tool for running a profitable reseller hosting business. Automation allows you to boost customer satisfaction while streamlining your workflow and saving time and money.

Here are 3 tips for using automation in your reseller hosting business:

1. Look for ways to automate your sales process. Customer sign-ups, billing, and account creation could all be automated. By automating these tasks, you may save time and money while also ensuring that clients can sign up for your services fast and effortlessly.

2. Search for ways to automate customer service. To answer client questions and give help, you can employ automated solutions such as chatbots. This will allow you to give better customer service while also saving you time and money.

3. Think about automating your server management activities. Backups, upgrades, and monitoring can all be automated with the help of automation technologies. This will assist you in ensuring that your servers are always secure and working smoothly.

What Are the Best Strategies for Pricing Your Reseller Hosting Plans?

One of the most crucial aspects of your business as a reseller hosting provider is how you price your services. You need to be certain that you're pricing your programs in a way that will draw clients and bring in money:

1. You must first choose the kind of services you will provide. Do you provide shared hosting, WordPress hosting or managed cloud servers? The kind of service you're providing should be reflected in your pricing. For instance, you will be able to charge more for managed options because of the enhanced power and performance.

2. The resources that are incorporated into your plans should then be taken into account. Assume that your consumers will require a sufficient amount of storage, bandwidth , and other features. This will assist you in figuring out the costs of your plans.

3. The price structure that works best for your company should be chosen last. This charge could be recurring each month, one-time, or annually. Choose which price structure will benefit your company the best by taking your consumer base into account.

You can make sure you're providing a competitive service that will draw consumers and generate recurring revenue by taking the time to discover the best method to price your reseller hosting services. The degree of service you are providing and the resources that are covered by your plans should be reflected in your price. When setting your prices, take into account your clientele and the kind of hosting you provide. This will enable you to ensure that the service you are providing is one that people are willing to pay for.

Growth Opportunities in the Reseller Hosting Market

Recent years have seen a significant increase in the reseller hosting market, giving companies excellent economic prospects. Businesses can become their own web hosting providers through reseller hosting and offer hosting services to their own clients or to other companies. They are able to increase their revenue and their customer base as a result. The reseller hosting market offers the following main growth opportunities:

  • Increased scalability - businesses can easily scale their hosting services as their business grows.

  • Better customer service - By taking on the role of their own web host, companies can provide better service to their clients.

  • Increased flexibility - businesses can customize their hosting services to better meet the needs of their customers.

  • Cost savings - By acting as their own providers, businesses can reduce their web hosting expenses.

  • Increased profits - businesses can generate more profits by offering hosting services to other businesses or customers.

  • Access to new technologies - Companies that offer reseller hosting can gain access to new features and technologies.

  • Improved security - businesses can benefit from improved security when they become their own hosting provider.

7 Steps to Secure Your Web Hosting Server

Any business should place a high priority on protecting its web hosting server. It's critical to safeguard your data and maintain the functionality of your website.

There are 7 key steps that you can take to ensure the security of your web hosting server:

  1. Setting up and regularly updating antivirus and malware protection software

  2. Using a strong password and two-factor authentication

  3. Allowing only authorized personnel access to the server

  4. Enabling server and data backups

  5. Setting up a firewall system to prevent unauthorized access to data

  6. Regularly scanning for vulnerabilities and patching any that are discovered

  7. Constantly monitoring for suspicious activity on the server

Web Hosting Business Models: Affiliates vs. Resellers

While affiliate programs involve promoting a hosting provider's services and receiving commissions for referrals, reseller hosting entails purchasing server space from a provider and reselling it under your own brand.

Each method has its own set of advantages and challenges. To better understand which path is best suited for your goals and preferences, read our comprehensive article, "Reseller Hosting Vs. Affiliate Programs".

10 Ways to Market Your Reseller Hosting Company

Are you looking for ways to promote your reseller hosting business? Reseller hosting can be a great way to generate additional revenue for your business, but it can be hard to stand out in an increasingly competitive market. Here are 10 ideas to help you promote your reseller hosting business and stand out from the competition.

1. Make use of social media: Social media is a fantastic tool for spreading the word about your reseller hosting company. On a number of sites, you may set up profiles, provide updates about your offerings, and interact with possible clients.

2. Build a Website: Building a website for your reseller hosting company is a terrific approach to advertise and describe your services. Make sure your website has clear pricing information and is SEO-optimized.

3. Employ Paid Advertising: Promoting your reseller hosting company with paid advertising can be quite effective. To target potential clients, you can utilize paid advertising on social networking sites or search engines.

4. Provide Discounts: Providing discounts or promotions might be a good approach to draw in new clients. Customers that sign long-term contracts can receive unique bundles or discounts on your services.

5. Participate in Trade Shows: Attending trade exhibitions and other business events will help you advertise your reseller hosting company. You can set up a booth, meet possible clients, and network with other business people in your field.

6. Speak with Influencers: Influencers can help you advertise your reseller hosting company. You can get in touch with influential people in your field and give them discounts or other rewards for promoting your products.

7. Publish blog posts: Blogging on reseller hosting-related subjects might help you gain more visibility and draw in new clients. Make sure your blog postings have clear calls to action and are useful.

8. Employ email marketing: Email marketing can be a useful tool for informing clients about new products and deals. Email marketing can be used to provide newsletters, advertising emails, and other information regarding your reseller hosting company.

9. Engage in Internet Communities: Joining in online reseller hosting groups can be a terrific method to promote your company. You can participate in forums and discussion boards to interact with possible clients and respond to their inquiries.

10. Networking: One of the finest ways to advertise your reseller hosting company is by networking. To locate consumers and learn more about the market, you can network with other industry professionals and go to networking events.



with the discount code


Use Code Now


The most important thing to remember when it comes to web hosting business income is that you get out what you put in. While it’s quite a simple venture to scale up, and allows for steady monthly revenue, it still requires hard work.

That being said, it’s now easier than ever to get started, and landing profit margins of around 15% - 35% is definitely possible.

Even those lacking in technical knowledge can launch their own company with the assistance now offered by large hosting platforms, which provide impressive reseller packages.

With a safety net offered by money-back guarantees, why not give it a try? You’ve got nothing to lose and you could be earning while doing something you love.

Frequently Asked Questions

Why would someone choose me over a big name host?

People will flock to you if you cater to a niche. Build relationships with businesses in your area and show you’re able to add that personal touch.

Can you make money with reseller hosting?

You definitely can. There are countless success stories from entrepreneurs that have managed to take on hundreds, even thousands of clients, just be aware of the work you’ll need to put in.

Read our article to learn more about web hosting business income.

Who takes care of customer support?

As a reseller, you can let your hosting partner take on the bulk of customer technical issues. However, to add the personal touch, you might want to do this yourself.

How can I create custom plans for each individual account?

You can get the step-by-step procedure to create custom plans for an individual account in this guide

Are all reseller hosting plans cloud-based?

Our servers are in the cloud. So yes, all our reseller hosting plans are cloud-based

What restrictions are there to reselling?

There are no restrictions to reselling, except for contents that are illegal or against our terms of service

Am I responsible for my clients' content/behaviour on your servers?

Yes, you are responsible for what your reseller hosting clients upload on our servers.

Do you offer control panel customization for resellers?

You can customize your control panel in whichever way you want, thanks to the white-label service we provide.

How can I monitor the bandwidth usage of my accounts?

To monitor the bandwidth usage of your resold accounts, go to WHM -> View Bandwidth Usage

Is it possible to have ssh access enabled for individual accounts upon request?

As a reseller you have the option to enable/disable ssh access for your customers, more information on how to do this is found HERE

Is it possible to create separate cPanel accounts for my clients?

Yes, you can create separate cPanel accounts for your clients

Affiliate program vs reseller hosting: What is the difference? Which is better?

Both have advantages and disadvantages and one isn’t better than the other. Rather, each will be better in different circumstances.

Those looking to build a business should try reselling, while those wanting passive income should become affiliates.

You can learn more about the differences between reseller hosting and affiliate programs on our blog.

Jivo Live Chat