4. Textures and Illustrations: Incorporating textures like grainy overlays or hand-drawn illustrations adds a tactile quality to the design. These elements can soften the digital look, making a site feel more organic and handcrafted.
5. Vintage Imagery and Icons: Using retro-inspired imagery and icons can enhance the nostalgic feel. This might include photos with a Polaroid effect, icons reminiscent of old signage, or graphics styled after classic cartoons.
Why is Modern Retro Design Trending?
All of this discussion of the resurgence of retro designs might have you wondering why they’re so popular right now.
For starters, nostalgia has a large role to play here. It’s a powerful emotion. For many, retro designs evoke fond memories and a sense of comfort. Brands tapping into this can create a connection with their audience on an emotional level.
Not to mention, these designs are unique. In a sea of minimalist, template-based websites, a modern retro design can stand out. It's a bold choice that signals creativity and a willingness to take risks, which can be very appealing to certain demographics.
And of course, we’re just in a cultural cycle that’s valuing trends of the past right now. Fashion, music, and design trends often cycle back around, and the Internet is no exception. As culture looks back to move forward, retro elements become a fresh way to innovate and captivate.
How to Implement Modern Retro Design
Now that you know what modern retro design is, you can put it to work on your website.
Here’s a simple plan for getting started:
Gather Your Inspiration
Before creating a design, you’ll need to immerse yourself in retro aesthetics. Start by exploring retro advertisements, vintage websites, old-school posters, and even design elements from the mid-20th century. Pay attention to the details like the colors, typography, layouts, and imagery.
What elements catch your eye? Which ones feel timeless? As you gather inspiration, consider how these elements can be reimagined in a modern context.
For example, a '70s-inspired color scheme could be paired with contemporary flat design principles to create a fresh, nostalgic look.
Just look at what the craft store, Michael’s has done with its “Hippie Hallow” Halloween decor line this year: