How to Start a Fashion Blog

Written by Web Hosting Expert

Reviewed by Verpex Blog Editor

Updated October 4, 2022
How to Start a Fashion Blog

The global fashion industry is worth 3,000 billion dollars. That sure is a lot to write about! Whether your focus is on fashion trends, personal style or promoting your own designs. If you enjoy fashion and are looking to start a blog, why not combine the two?

Fashion is an unique and broad topic that is great for building your audience as well as creating content for your blog.

If you’re looking to start a fashion blog, we’ve got you covered. Today, we will go over the steps of starting a fashion blog and share tips on how to make money from it.

Advantages of Starting A Fashion Blog

Advantages of Starting A Fashion Blog

If you’re following the latest fashion trends and you’re passionate about the fashion industry, then starting your own blog is a great way to do.

Showcase your style online

Showcase your style and create a brand online by promoting yourself. Many people are looking for a way to level up their fashion style, and you can help them by sharing your experience and knowledge.

Monetize your blog

One of the most effective ways to make an online income is through blogging. You can make quite a decent amount of passive income if you are good at creating and promoting products or services that are related to fashion. You can easily start it as a part-time thing, and eventually, it can turn into a full-time business.

Make connections

Besides making a good sum of money, by starting a fashion blog, you can connect with people from the fashion industry, as well as improve your skills in [marketing]({entry:blog/social-media-marketing-in-the-2020s }) marketing. In addition, you can work from the comfort of your home or any other place that you would like that has an Internet connection.

Your blog is not a social media account

Lastly, a blog can’t be shut down like social media. With social media platforms like Instagram, Facebook, Pinterest, and YouTube, you can’t control what happens to your account since you don’t own the site. Your account can get deactivated in one night, and you can lose everything you were building and working towards.

Steps to Start A Fashion Blog

Process of starting a fashion blog

1. Pick Your Niche

Fashion is a multifaceted industry, but it still offers opportunities for bloggers to carve out their own niche. To start off, every budding fashion blogger can ask themselves who they are and what their vision is — what makes their style distinct?

Finding a concrete niche, therefore, becomes imperative for new bloggers and up-and-coming webmasters — otherwise, they'll find themselves struggling to compete in such an oversaturated market.

2. Select the Right Platform

Free Website Builders

Some free sites that are used for fashion blogs include Blogger, Penzu , Medium , Svbtle, Squarespace , Tumblr , Weebly , and others. However, these free sites come with many limitations. They lack many features that you will need to make your blog successful.

Paid CMS

Instead of using a free site, we recommend installing WordPress, a Content Management System (CMS) that is created to help you publish content online. WordPress is the most popular CMS in the world, with 43% of all websites using it. WordPress is super easy to use; you are the owner of your site and all of its data, you can customize the design of your website as you need, and you don’t need any knowledge in coding to be able to manage the site.

3. Get A Domain Name

A domain name is the first step you need to take when launching your fashion blog. You will need to pick a domain name with a top-level domain if you want to build a professional fashion blog. You should always go for a domain name that is easy to pronounce and remember.

One of the great things about starting a fashion blog is that you can use your own name as the domain name of your blog because it gives you an opportunity to promote yourself and increase your online branding. You can use Verpex to check if the desirable domain is available..

4. Choose Web Hosting

Choose Web Hosting for Fashion Blog

No website is complete without a great web hosting plan. Here at Verpex, we can help you find the hosting company and plan that are perfect for your needs. With our experience in web hosting, we know all the essential criteria to look for. Once you know what you need, we'll get you set up and ready to go. So start your new website off on the right foot with us today!

5. Setup Your Blog

When using WordPress, you will need to pick a theme for your blog. You need a theme that will give your website a unique and prominent look since fashion is a lot more about visuals than other types of industries. Once you’ve chosen the aesthetic for your blog, it’s time to add plugins to your website. Some plugins we recommend using for your fashion blog are the following:

  • Yoast SEO – SEO readability and friendliness of your articles is evaluated by Yeast SEO in real-time.

  • Jetpack – This plugin offers a lot of features, including advanced security and functionality of your site.

  • Social Share Buttons Plugins – There are many plugins create for adding buttons for social media on your site.

6. Promote Your Blog

Your blog is an incredible tool that can be used to grow your business, establish your expertise and position you as a thought leader in your industry. If you want to be able to capitalize on all the opportunities that a blog offers you, it’s important that you figure out a way to promote your blog.

Utilize SEO- If you want to promote your blog and get more traffic, the first step is to make sure your site is optimized for search engines. Good SEO will help your blog rank higher on search engine result pages (SERPs), making it easier for people to find.

Research keywords - If you're a blogger, keyword research is essential to help you create content that your visitors are searching for. By conducting keyword research, you can also discover how many people are searching for a specific keyword and how high the competition is.

Email marketing - If you want to create meaningful relationships with your blog's audience, one way to do so is by sending them personalized messages. This way, you can keep them hooked with high-quality content and boost engagement on your blog.

Social Media - There are many ways to get exposure for your blog posts, but one of the most effective is to share it on popular social media networks.

Make Money from Your Fashion Blog

Make Money from Your Fashion Blog

There is an immense amount of competition in the fashion industry, so making money from your fashion blog will not be an easy task. However, with proper effort, dedication, time, and hard work, you can start making a steady income with blogging. Some popular ways to monetize your blog are:

Create Your Own Products

Businesses should make every effort to present their products and services in the best possible way. Customers will take note of the quality, design, colour scheme and presentation of your products — they want their money to be spent on products they can be proud of.

Sell Ad Spots

Selling advertising placements to brands whom you love can create a meaningful relationship with the advertiser that your readers will be aware of — and they’ll appreciate it. This can be done through traditional advertising models, such as banner ads, but it's also possible to create branded content using product placement or native ads.

Sponsorships and Collaborations

In the fashion blogging space, collaboration between brands and bloggers has become an industry standard. A sponsored post offers companies a chance to reach trendsetters like never before.

By giving bloggers products with prominent branding, they can look beyond social media networks to actually raise their visibility and build brand awareness by targeting their most passionate fans. Bloggers gain access to discounted items — often even free merchandise.

Affiliate Marketing

Affiliate Marketing for Fashion Blog

Stats reveal that 80% of brands have affiliate programs. You can recommend products that you love through affiliate marketing. After users click on your link and purchase a product, you can get a referral commission. You will need to find fashion brands and products with an affiliate program in order to make money with affiliate marketing. Here are some affiliate marketing tips for your fashion blog.

  • Be genuine when choosing the things that you want to promote. Don’t promote products that won’t help your audience, and don’t choose certain brands over others just because they will pay you more commissions.

  • Define your target audience, what their age is, geographical locations, gender, and all other details such as yearly expenses, income, and so on. You can find affiliate programs more easily and promote them to your target audience if you know more things about them.

  • Your affiliate business will be more stable and predictable if you receive a monthly recurring commission instead of promoting services and products that generate a single commission, so consider promoting products that renew monthly. If you want to read more about blog monetization, make sure that you read our blog post about it.


If you're passionate about fashion and want to share your unique perspective with the world, starting a fashion blog can be an excellent way to build a secondary income stream or even a full-time business. However, it's important to understand that it takes a lot of hard work and dedication to making a successful fashion blog.

To start your fashion blog, you'll need to choose a niche, buy web hosting and a domain name, install WordPress and plugins, and publish content regularly. So, we hope that this article will help you if you’re looking to start a fashion blog and generate income from it and that with the help of our tips, you can get things moving.

Frequently Asked Questions

What are some popular fashion bloggers?

Here are some popular fashion bloggers you can check out for inspiration: Wendy Nguyen – Wendyslookbook, Claire Goldsworthy – The Fashion Advocate, Lyn Slater – Accidental Icon, Kat Farmer – Does My Bum Look 40, Tami Reed – Talking with Tami, and Gabi Gregg – OG Fat Girl.

What to name a fashion blog?

Some ways to come up with a name for your fashion blog is to check the blog names of your competitors, use your own name, use abbreviations or acronyms, use a blog name generator, or revert to pen and paper and brainstorm ideas.

What to post on fashion blog?

Things that usually get posted on fashion blogs include a wardrobe tour, your bag collection, shoe collection, jewelry collection, your most worn items, outfit of the day, your favorite online fashion stores, and so on.

Do fashion bloggers get free clothes?

Obviously, one of the perks of the job is getting free stuff; however, when bloggers receive free clothing usually, they need to share it on their blog and social media to promote it.



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