How to Start a Fashion Blog

Written by Web Hosting Expert

Reviewed by Technical Editor

Updated April 23, 2024
How to Start a Fashion Blog

With the global fashion industry valued at $3 trillion, there's plenty to explore, from trends to personal style and promoting designs.

If you're passionate about fashion, starting a blog could be a great way to share your interests and engage an audience.

This article covers everything you need to know about fashion blogging, including steps to get started and how to monetize your blog.

Advantages of Starting A Fashion Blog

Advantages of Starting A Fashion Blog

If you’re following the latest fashion trends and you’re passionate about the fashion industry, then starting your own blog is a great way to do so.

1. Show Off Your Style:

A fashion blog provides a perfect platform to showcase your unique fashion sense, serving as an expansive portfolio of your style evolution.

By sharing your fashion journey, you can inspire others to explore and refine their own style preferences. This personal touch not only attracts followers looking for fashion inspiration but also establishes your brand identity in the fashion world.

2. Monetize Your Blog

Fashion blogs offer multiple avenues for generating income. Beyond showcasing fashion products or services, you can engage in affiliate marketing, sponsored content, and even sell merchandise or digital products.

This diversification of income sources can transform a passion for fashion into a profitable side hustle or even a full-time career.

3. Network and Grow

Starting a fashion blog opens the door to networking opportunities with brands, designers, and other fashion insiders.

  • Collaborations can lead to exclusive content, early access to new collections, and invites to fashion events.

  • Managing a blog enhances your digital marketing skills, from SEO to social media promotion which are valuable assets in any career.

4. Flexibility and Freedom

Blogging offers the flexibility to work from anywhere at any time, making it an ideal endeavor for those looking to escape the 9-5 grind.

Whether you're a night owl or an early bird, your blog allows you to set your own schedule around your lifestyle and commitments.

5. Own Your Platform

Unlike social media platforms, where policy changes can impact visibility and content control, a blog is entirely your own.

  • You have full control over the content, design, and monetization of your site.

  • Your efforts and content are safeguarded against the whims of social media algorithms and policies.

6. Feedback and Community Building

A blog is a two-way communication channel that allows for direct interaction with your audience through comments and social media.

The immediate feedback is invaluable for growth and improvement. Additionally, by fostering a community of like-minded individuals, you create a loyal audience base that supports your blogging journey.

Steps to Start A Fashion Blog

Process of starting a fashion blog

Step#1: Pick Your Niche

Fashion is complex but full of chances for bloggers to stand out. New bloggers should identify their unique style and vision.

Ask yourself, what’s your vision? What makes your style distinct? It's crucial to find a specific niche to avoid getting lost in a crowded market.

Step#2: Select the Right Platform

  • Free Website Builders: Sites like Blogger, Penzu, Medium, Tumblr, and Weebly offer free options for starting a fashion blog but have limitations and may lack essential features.

  • Paid CMS Recommendation: We suggest using WordPress over free sites.It is the world's leading Content Management System (CMS), used by 43% of websites. WordPress is user-friendly, lets you own and customize your site without needing to code, and gives you full control of your content.

Step#3: Get A Domain Name

Choosing a domain name is your first big step in launching your fashion blog.

Opt for a memorable, easy-to-pronounce name with a top-level domain for professionalism. Using your own name can boost personal branding. You can use Verpex to check if the desirable domain is available.

Step#4: Choose Web Hosting

A good web hosting plan is key to a successful website.

At Verpex, we guide you to the ideal hosting solution for your needs. Our expertise ensures you know what to look for, and we'll help set it up. So start your new website off on the right foot with us today!

Step#5: Setup Your Blog

Fashion places more emphasis on visuals compared to other industries, so you’ll need to select a theme that stands out. Once you’ve chosen the aesthetic for your blog, it’s time to add plugins to your website.

Here are some recommended plugins for your fashion blog:

  • Yoast SEO: SEO readability and friendliness of your articles is evaluated by Yeast SEO in real-time.

  • Jetpack: This plugin offers a lot of features, including advanced security and functionality of your site.

  • Social Share Buttons Plugins: There are many plugins created for adding buttons for social media on your site.

Step#6: Promote Your Blog

Your blog is a powerful tool for business growth, showcasing your expertise, and establishing leadership in your industry. If you want to be able to capitalize on all the opportunities that a blog offers you, it’s important that you figure out a way to promote your blog.

  • Optimize for SEO: Improve your blog's search engine ranking to increase visibility.

  • Keyword Research: Identify what your audience is searching for to tailor your content effectively.

  • Email Marketing: Engage your audience with personalized emails to build relationships and keep them interested.

  • Social Media Sharing: Boost your blog's exposure by sharing posts on popular social media platforms.

How To Monetize Your Fashion Blog

Make Money from Your Fashion Blog

Earning from a fashion blog is no doubt challenging due to intense competition. Yet, with effort, dedication, and hard work, you can achieve a steady blogging income.

Let’s quickly review tips to monetize your blog:

Create Your Own Products

Businesses need to showcase their products and services attractively. Customers value quality, design, colors, and presentation, seeking items worth their investment.

Sell Ad Spots

Selling ads to brands you love can build valuable partnerships, which your readers will notice and value. This can include banner ads or creating branded content, like product placement or native ads.

Sponsorships and Collaborations

In fashion blogging, brand-blogger collaborations are common. Sponsored posts let companies reach influencers effectively.

Providing bloggers with branded products helps increase visibility and awareness among dedicated followers. As a blogger, you immediately benefit through discounts and free merchandise.

Affiliate Marketing

Affiliate Marketing for Fashion Blog

Statistics show that 80% of brands offer affiliate programs. By recommending products you love, you can earn commissions when users buy through your links.

You’ll need to find fashion brands and products with an affiliate program in order to make money with affiliate marketing. Consider these affiliate marketing tips for your fashion blog:

  • Promote Genuinely: Only endorse products beneficial to your audience, avoiding bias for higher commissions.

  • Know Your Audience: Identify their age, location, gender, income, and spending habits to tailor your affiliate promotions effectively.

  • Seek Recurring Commissions: Opt for products with monthly renewals for a more stable income.

For detailed strategies on blog monetization, check our dedicated blog post.

Developing a Unique Fashion Blogging Voice: Tips and Strategies

Developing a unique voice is essential for standing out in the crowded fashion blogging landscape.

Here are tips and strategies to help you find and hone your distinctive voice:

  • Identify Your Passions: Start by identifying what aspects of fashion genuinely excite you. Whether it's sustainable fashion, haute couture, streetwear, or vintage finds, focusing on your passions will naturally lead to a more authentic and engaging voice.

  • Know Your Audience: Understanding who your readers are can help tailor your voice to resonate with them. Conduct surveys, read comments, and engage on social media to learn about their interests, values, and fashion challenges.

  • Be Yourself: Authenticity is key in blogging. Share your personal stories, challenges, and achievements. Let your personality shine through your writing style, whether it's witty, earnest, or inspirational.

  • Find Inspiration, But Don’t Copy: It's great to have bloggers you look up to, but it's important to use that inspiration to fuel your unique perspective rather than mimicking their style.

  • Consistency Is Key: Keep your voice consistent across all posts and social media platforms. This consistency helps build a recognizable brand identity.

  • Keep Learning and Evolving: Your voice might evolve as you grow as a blogger. Embrace this change, keep experimenting with new content ideas, and always stay true to what makes you unique.

Analytics and SEO for Fashion Bloggers: Maximizing Your Reach

Analytics and SEO are critical tools for fashion bloggers aiming to maximize their reach and impact.

Let’s quickly review strategies you can implement to leverage these resources effectively.

  • Regularly review your blog analytics for audience insights.
  • Use keyword research tools to find what your audience searches for.
  • Optimize your blog for SEO with keyword-rich titles and quality content.
  • Ensure your blog is mobile-friendly for better browsing.
  • Link to other posts in your blog to engage readers.
  • Build backlinks through guest blogging and collaborations.
  • Use tools like Google Search Console to monitor SEO performance.
  • Publish high-quality, original content regularly.
  • Share content on social media to attract more visitors.


Starting a fashion blog can be a great way to share your passion and potentially earn extra income or even build a full-time business.

You’ll need to choose a niche, buy web hosting and a domain name, install WordPress and plugins, and publish content regularly to kick things off.

Keep in mind, however, that success doesn’t come easy and requires a ton of hard work and commitment.

We hope that this article will help you get started on your fashion blog and generate income, and that with the help of our tips, you can get things moving.

Frequently Asked Questions

What are some popular fashion bloggers?

Here are some popular fashion bloggers you can check out for inspiration: Wendy Nguyen – Wendyslookbook, Claire Goldsworthy – The Fashion Advocate, Lyn Slater – Accidental Icon, Kat Farmer – Does My Bum Look 40, Tami Reed – Talking with Tami, and Gabi Gregg – OG Fat Girl.

What to name a fashion blog?

Some ways to come up with a name for your fashion blog is to check the blog names of your competitors, use your own name, use abbreviations or acronyms, use a blog name generator, or revert to pen and paper and brainstorm ideas.

What to post on fashion blog?

Things that usually get posted on fashion blogs include a wardrobe tour, your bag collection, shoe collection, jewelry collection, your most worn items, outfit of the day, your favorite online fashion stores, and so on.

Do fashion bloggers get free clothes?

Obviously, one of the perks of the job is getting free stuff; however, when bloggers receive free clothing usually, they need to share it on their blog and social media to promote it.

Do fashion blogs make money?

Blogging can be a lucrative way to earn passive income, especially if you excel in promoting or creating fashion-related products. Starting a fashion blog not only connects you with key figures in the industry but also sharpens your marketing skills.

Can anyone be a fashion blogger?

Yes, anyone can become a fashion blogger, but success in this field often requires a combination of passion for fashion, dedication, and specific skills such as writing, photography, and marketing.

Jivo Live Chat