How to Create a Restaurant Website

Julia

· ·Website Tips

How to Create a Restaurant Website

Setting up an online restaurant is easy, quick, and a great way to generate more revenue. Nowadays, it’s essential to have a restaurant website, since so many people are using the internet to look up details about food or check restaurant information.

Why Should You Take Your Restaurant Online?


Customers expect that restaurants will allow them to place their orders online. You're missing out on a great opportunity to grow your restaurant if you don't have an online website where customers can place orders. Here are some of the benefits of online restaurants:

  • Makes the ordering process easier
    For people who are in a hurry, it would be a lot easier if they could place an order online, instead of having to call the restaurant or order take-out. Additionally, when making orders on the phone, sometimes mistakes can occur.
  • Low-cost marketing
    By having an online presence for your restaurant, you won't have to spend money on expensive billboards and media advertising. A decent social media engagement on social platforms and a user-friendly website can go a long way when marketing your business.
  • Mobile ordering
    Your restaurant needs to have a mobile-optimized version of the website. There are times when people cannot make a phone call to order food, whether they're in a crowded area or at a meeting. With mobile ordering, customers can quietly make an order without any hassles, which will ensure that you will never lose a customer.
  • Customers' data
    Using analytics and insights from your website, you can get valuable data like phone numbers and emails and use it to send targeted promotions. You can quickly know if customers prefer ordering from a website or an app, which food items are popular, and who are your regular customers.

Tips for Your Restaurant Website


Tis for Restaurant Website

1. Display Your Menu Prominently

Before deciding where to eat, customers always look at the menu of restaurants. One of the essential things you should do is include your menu on your website. Ensure that the menu uses HTML instead of an image or aPDF format since this makes it easier for searching.

2. Display Your Hours of Operation and Contact Information

Your hours, phone number, and address should be clearly visible on your homepage. Don't make people look around your site to find it. Make it as easy as possible for customers to get your basic information.

If your restaurant has several locations, make sure you display them all. Besides giving an easy user experience, listing this type of information also improves your rank in Google search results, which is great for your restaurant.

3. Offer Online Reservations Through Your Website

What will make your website appealing is offering visitors a chance to make reservations online. To set up an online reservations system, you may need some plugins installed on your website.

This will make it easier for customers, so they don't have to phone your restaurant every time they want to come in, and this will also lessen the workload of the person in charge of reservations.

4. Show Off Your Food with Beautiful Imagery

Show Off Your Food with Beautiful Imagery

One of the most effective ways to entice your potential guests is to include beautiful images. Images can show guests what to expect when they order your food or come to your restaurant.

5. Make The Site Mobile Friendly

You must have a restaurant website that is optimized for mobiles so that you can reach your audience on mobile devices. The mobile version of your website should have clear messages alongside images without overwhelming or boring the users with too much text.

6. Stay True to Your Brand

You are more likely to connect with people when you tell your story. Make sure you stay true to your brand in every aspect of your website and be sure to include an About Us section in your restaurant's website, where you talk about the values and the restaurant's inception.

7. Don't Forget About TripAdvisor

TripAdvisor is one of the world's largest restaurant websites, so it's crucial to optimize your TripAdvisor restaurant listing. Ensure that all of the details on your listing are correct, register as an owner, upload photos, and get your listing on the map. Make sure you add your menu and encourage customers to write reviews.

8. Select Your Social Media Sites Wisely

Social Media Sites for Restaurant

Connecting your social media to your restaurant's site is an easy way to make it possible for guests to keep in touch with you. No matter what the channel is, keep your social media pages true to your menu, culture, and brand.

9. Avoid Auto-play Items on Your Site

Avoid auto-play items on your website, like videos, since it annoys visitors and slows down your page load time. If the users want to see the video on your website, they can decide on their own and play it.

Creating Your Restaurant Website


Creating Website for Restaurant

1. Domain And Hosting

First and foremost, to create a website for your restaurant, you will need to buy a domain name and hosting plan.

Some of the features you should look for from the hosting provider are:

Security
Security

Data loss on your website can be caused by software bugs, hard disk failures, and hackers. Cybersecurity is a critical component you should look out for.

Support
Support

Web hosting firms need to provide excellent customer and technical support.

Storage capacity
Storage capacity

Make sure the plan you get suits your needs in terms of data storage.

Security
Security

Data loss on your website can be caused by software bugs, hard disk failures, and hackers. Cybersecurity is a critical component you should look out for.

Support
Support

Web hosting firms need to provide excellent customer and technical support.

Storage capacity
Storage capacity

Make sure the plan you get suits your needs in terms of data storage.

At Verpex, we offer 24/7 support, and we're here whenever you need as well as excellent speed and performance, storage capacity, and security features.

2. Email Security Service

One of the top priorities for your website is email security. Emails are often a target for hackers who want to get a hold of your brand's private data. Make sure you look at email security gateway platforms.

3. Installing CMS

A Content Management System (CMS) like WordPress will help you create a functional website without any developer knowledge and without having to build every page from scratch. Choose a CMS platform and quickly build a responsive website for your restaurant.

4. Web Design

You can use restaurant website templates on your CMS or hire a designer for your web design. The design is a vital component of your website, so make sure it's done right.

5. Logo

Online Restaurant Logo

Your logo should portray your brand's story. With an appetizing restaurant logo, customers will be hungry before they even open the menu. Generate a logo that appeals to different tastes.

Many online tools like Canva and Crello offer you a wide range of colors, symbols, fonts, icons, and templates, and they are free as well.

6. Select Plugins to Expand Your Site's Feature Set

You can add functionality to your website by choosing and installing plugins. Keep in mind that plugins can be free and paid. The paid plugins are more reliable and secure, making them worthy of investment.

7. Create Engaging Content

After you've finished with the customization of your website, you can start by uploading content. With a CMS, you will be able to publish content without hassle.

To create engaging content for your website, you need to make the content easy to read and also add images. Be original with the content you post, and make sure you stay true to your brand.

8. Optimize for SEO

To optimize your website for SEO, make sure you use tools to identify the best keywords for your restaurant. Use your keywords into copy in a natural way, and avoid keyword stuffing. Optimize your images, meta descriptions, URLs, and headings.

9. Growing And Promoting Your Restaurant Website

Once you've set up your website, connect the restaurant's website to social media pages in order to promote it.

A solid social media presence will inspire customer loyalty, and it will grow your restaurant.

Another way to promote is by pay-per-click advertising.

You can also collaborate with an influencer to promote your website. Influencers can help bring a whole new audience to your restaurant by endorsing your restaurant or food.

Summary


The restaurant business can be pretty competitive. Along with creative dishes and tasty food, customers are looking for a great experience when they're ordering food.

Creating an astonishing website design for your restaurant can keep your customers coming back for more and make them feel more connected to your business.

We've gone over some of the critical steps of creating and launching your restaurant's website. Make sure you take the time and build a website that you're proud of, just as you're proud of your restaurant.

Verpex provides secure hosting solutions suitable for small businesses. If you're looking for the perfect fitting hosting package, make sure you visit our website!

Frequently Asked Questions


What Should I Put On My Restaurant Website?

You should include your basic information, your menu, enticing photos, links to your social media, and engaging content on your restaurant's website.

How Much Does It Cost to Create a Restaurant Website?

For an essential restaurant website, it will cost you from $3000 to $10,000 on average if you hire a web design agency. However, if you decide to use a CMS and build it yourself, the cost will be much lower.

Can I Create a Restaurant Website for Free?

Yes, you can create a restaurant website for free by using free website builders or CMS plans.

Are Website Builders Easy to Use?

One of the easiest ways to build a website is with a website builder. Using a website builder doesn't require any programming and coding skills.

Julia
About the Author
Julia Raznik
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