URL Masking

URL masking, also known as URL cloaking is a technique used to hide the true identity and structure of a web address. Masking a URL means that people visiting your domain will be forwarded to a new destination site, but your URL in the address bar will stay the same as it was. It loads your original content into a new destination without the visitor even catching on.

The purpose of URL masking is to hide the original URL, providing a seamless user experience by maintaining the appearance of the original domain throughout the browsing session. In this guide, you will learn the fundamentals of URL masking, its various applications, and how to effectively implement it to protect sensitive information, enhance branding, and improve user experience.

Branding: URL masking allows website owners to maintain consistent branding by displaying their own domain name instead of a third-party URL. This is useful when linking to external content while keeping the user within the website's own domain.

Affiliate marketing: Affiliate marketers often use URL masking to hide their affiliate links, making them visually appealing and increasing click-through rates. It helps prevent users from bypassing the affiliate ID, ensuring accurate tracking and commission attribution.

Framing external content: URL masking allows website owners to embed external content (videos, images, or other types of content)within their own website by making it appear as if it's part of the original site, despite being hosted on a different server.

Tracking: Some link tracking software use URL masking to hide tracking tags in the original URL.

Link shortening: Long links aren’t visually appealing. Some users choose to shorten their links instead of changing their domain names.

Hiding free web hosting URLs: Some users use free subdomains provided by their host. So, you can use domain masking to make it appear as though the website has its domain.

It's worth noting that URL masking can be used for legitimate purposes, however, it can also be misused for malicious activities, such as phishing or redirecting users to malicious websites. Therefore, it's essential to use URL masking responsibly and ensure transparency and user trust when implementing it.

There are a few different types of URL masking techniques

Domain Masking

A domain or subdomain is used to redirect users to a different URL. This can be used to make a long, complex URL shorter and more memorable, or to conceal the true destination of a link.

Frame Masking

The content of a website is displayed within an HTML frame or iframe. The original URL remains in the address bar, while the content from another website is loaded within the frame. This gives the illusion that the content is being served from the original URL.

Server-Side Scripting

URL masking can be implemented using server-side scripting languages such as PHP, ASP, or JavaScript. The server-side script receives the request for a specific URL and then fetches the content from a different URL. The fetched content is then displayed on the original URL, while the original URL remains in the address bar.

Proxy Masking

Proxy masking involves using a proxy server to fetch content from another URL and display it on the original URL. When a user accesses the original URL, the request is forwarded to the proxy server that fetches the content from the destination URL. The proxy server then returns the content to the user, making it appear as if the content is hosted on the original URL.

URL Rewriting

URL rewriting is a technique that changes the URL structure using server configurations or .htaccess files. It allows the server to internally map a user-friendly URL to an actual URL behind the scenes. With URL rewriting, the original URL remains in the address bar while the content from a different URL is displayed.

JavaScript Redirection

JavaScript can be used to redirect users to a different URL while masking the original URL. When a user visits the original URL, a JavaScript code is executed, which immediately redirects the user to the desired destination URL. The original URL remains in the address bar during the redirection process.

Please note that while these techniques can be used to hide URLs, their effectiveness, security, and compatibility may vary by browser and device.

To mask a domain in cPanel, you can follow these steps:

• Log in to your cPanel account using your credentials.
• Go to the "Domains" section or search for "Domains" in the search bar.
• Click on "Aliases" or "Addon Domains," depending on where you want to mask the domain.
• In the "Create a New Alias" or "Create a New Addon Domain" section, enter the domain you want to mask in the "New Domain Name" or "New Domain" field.
• Fill in the required details, such as the document root and FTP username/password, if necessary.
• Enable the option for URL masking or domain masking, which may be referred to as "Redirect with or without masking" or a similar option. This option allows the domain to be masked and display a different URL in the browser's address bar.
• Save the changes and wait for the configuration to take effect.

URL masking can have an impact on SEO in a number of ways. It’s always a good idea to take a holistic approach to SEO and consider how your website’s URLs fit into the bigger picture, including the user experience, content and link equity.

Duplicate Content: URL masking can potentially create duplicate content if the same content is displayed on multiple URLs. Search engines may struggle to determine the preferred URL for indexing and ranking, leading to a dilution of SEO value and potentially lower visibility in search results.

Link Equity and Backlinks: When URLs are masked, the original URL may still be associated with backlinks. This means that any link equity or SEO value from those backlinks may not be directly transferred to the masked URL. Proper implementation of 301 redirects can help pass on the link equity to the masked URL.

User Experience: If URL masking is used in a way that confuses or misleads users, it can result in a poor user experience. High bounce rates and low engagement metrics can send negative signals to search engines, potentially affecting rankings.

Keyword Relevance: The visible part of a masked URL should accurately represent the content being displayed. If the visible URL does not align with the content or relevant keywords, it may impact search engine understanding and relevance.

Branding and Trust: If URL masking is used for branding purposes, it can help maintain consistency and reinforce brand identity. However, if users perceive the masked URL as deceptive or misleading, it can harm trust and reputation, affecting SEO indirectly.

Avoid Black Hat Techniques: Make sure you avoid black hat SEO techniques, including deceptive URL hiding practices that can harm your site harm your website's reputation and search engine ranking.

Consider User Experience: When implementing URL masking, prioritize a seamless and transparent user experience. Make sure that users can easily navigate and access the desired content without confusion or misrepresentation.

Maintain Branding: If URL masking is used for branding purposes, ensure that the displayed URL aligns with your brand identity and helps users recognize your website.

Use Reliable and Secure Methods: Choose reliable and secure methods for URL masking, such as server-side scripting or proxy servers, to ensure stability, performance, and data integrity.

Test and Monitor: Regularly test the functionality of URL masking techniques to ensure they work as intended across different browsers, devices, and scenarios. Monitor the impact on website performance and user behaviour.

URL masking is considered a black hat SEO technique and can harm your website's reputation and search engine ranking. Instead, use URL shortener services for shorter URLs on social media, and opt for 301 redirects to maintain SEO value when redirecting links. Understanding the drawbacks of URL masking is crucial, and it's best to avoid it and explore alternative solutions.

It's important to register a domain name and subscribe to a reliable web hosting service like Verpex to avoid the need for domain masking on free platforms.