How to Create an Affiliate Marketing Website in WordPress

Written by WordPress Expert

November 3, 2022
How to Create an Affiliate Marketing Website in WordPress

Affiliate marketing is one of many ways you can monetize your site or make money blogging. It’s also a very popular method of making money, as people have been increasingly searching for “affiliate marketing” on Google since 2016 and 8 out of 10 brands run an affiliate marketing program. So what is affiliate marketing? Well, in this article, you’ll learn about that, as well as how to create an affiliate marketing website in WordPress.

What is Affiliate Marketing?


Affiliate marketing is a type of marketing that a business rewards people who refer others to purchase their products and services. While the referrals aren’t employed by the business, they receive a percentage of the sale. In most cases, the affiliate marketer builds a website with content about the product, or shares their sales referral link on their social media channels.

The affiliate marketer uses the power of their influence, whether by website, video, email newsletter, word of mouth, or social media to promote their content and the products they are referring to. In most cases, affiliate programs are free to join, and about 94% of affiliate marketers participate in multiple programs.

Why You Should Consider Using Affiliate Marketing


Any business is a risk, and that includes affiliate marketing. Here’s some pros and cons of choosing affiliate marketing.

Pros & Cons of choosing affiliate marketing


Pros

Free to join
Easy and fast to start
Potential to earn a lot of money
Lots of different affiliate programs with different products and services to choose from
You can do affiliate marketing from anywhere
Cons

You earn only when someone buys using your referral link
You’ll need to take time to write about what products and services you’re promoting
Affiliate programs could change commission rates whenever they want
No promise of how much money you will earn
Some programs have a lot of affiliate marketers to compete against

Pros of Choosing Affiliate Marketing


Free to join

Most affiliate programs are free. You won’t be asked to pay any fee to invest in the company. The company is already relying on you to sell their stuff.

Easy and fast to start

It’s easy to sign up to an affiliate program and unless it has specific qualifications, you should be approved immediately. You can even start with a brand new website to promote the products you’re affiliating with.

Potential to earn a lot of money

Not all products are a winner, but you may have some programs that people may want to buy. The key is to try each out and you can always stop promoting what doesn’t work.

Lots of different affiliate programs with different products and services to choose from

Some affiliate programs only offer one product or service, and others may offer multiple items for you to promote. You can choose as many as you like.

You can do affiliate marketing from anywhere

Affiliate marketing doesn’t require you to work in an office, and with set hours. You can do it anytime and anywhere. For example, maybe one of your affiliate programs is about something related to the beach, and you happen to be on vacation. You can create little videos and take pictures of your experience, while promoting the affiliate referral link to what you’re selling

Cons of Choosing Affiliate Marketing


You earn only when someone buys using your referral link

In order for you to earn money from a sale, the customer has to use your referral link. It’s important to send that, rather than just telling them the company’s general URL, so you can earn a little cheddar.

You’ll need to take time to write about what products and services you’re promoting

Affiliate marketing isn’t a get rich scheme. You’re going to have to create content about the things you’re selling.

Affiliate programs could change commission rates whenever they want

You have no control over what happens with any affiliate program, other being a part of it. The company can remove the product, close their program, or adjust the commission rate whenever they want.

No promise of how much money you will earn

While you might know the commission rate for each sale, you’re not guaranteed how much you will make within a certain amount of time.

Some programs have a lot of affiliate marketers to compete against

Some affiliate programs have a lot of participants, so that means if the commission is worth it, you’ll need to make more effort in making sure your way of selling the product is more convincing to the customer.

Where to find Affiliate Marketing Programs to Join


Many businesses have their own small affiliate program. Even Verpex has an affiliate program. Here’s some larger affiliate marketing programs you might consider trying:

Many of these affiliate programs contain a lot of products from various businesses, or provide a whole network that you can pick and choose to sell on your own site.

Types of Affiliate Marketing Websites


There are a lot of different types of affiliate marketing websites. Here’s just a few of them:

  • Deals or Coupon Website

  • Price Comparison Site

  • Product Reviews

  • Affiliate Blog

https://torquemag.io/2017/03/build-your-own-affiliate-website-using-wordpress/

Deals or Coupon Website

Deals or Coupon Website

Deals or coupon websites are dedicated to offering specials to people. Sites like Groupon or Retailmenot.com are good examples of this type of site. All of the offers are from places they have affiliate partnerships, and get a portion of the sale.

Price Comparison Site

Price Comparison Site

Price comparison sites usually take similar services and compare their features against each other. Of course, they also offer an affiliate referral link to each of the products they feature, as they leave the choice of buying up to the reader. Sites like HostAdvice are a great example of this type of affiliate website.

Product Reviews

A product review site is dedicated to solely reviewing products and each product, if you like what you’re reading about it, then you can follow their affiliate link to buy.

Affiliate Blog

You don’t have to be just an affiliate marketer to participate in affiliate programs. You can be a blogger that occasionally talks about products or just display ads that link to whatever affiliate products you’re trying to sell. A good example is when you visit some of the bloggers in the WordPress community that are in affiliate programs for hosting companies, theme companies, and plugin companies.

6 Steps to Create an Affiliate Marketing Website in WordPress


Here’s some sets on how to create an affiliate marketing website in WordPress:

  1. Buy web hosting and a domain for the affiliate website you want to create.

  2. Install WordPress and set up your site to build content.

  3. Choose what affiliate programs you want to join.

  4. Create lots of great content around the products you've chosen to affiliate with.

  5. Promote your websites and products.

  6. Track your progress.

1. Buy web hosting and a domain for the affiliate website you want to create

In order to create an affiliate marketing website in WordPress, you’ll first need to purchase web hosting and a domain. Choose a domain that either relates to what you want to sell or write about. You can even start your own blog brand.

2. Install WordPress and set up your site to build content

Once you’ve bought your web hosting and domain, you’ll need to install WordPress. You’ll also want to install a basic theme to get started right away. You can always change your theme later on, if you want something a bit fancier looking. Aside from the theme, you may want to install basic and necessary WordPress plugins , like a contact form, some social sharing plugins, and more.

3. Choose what affiliate programs you want to join

Based on the type of affiliate marketing site you want to build, you will want to choose affiliate programs that contain related products or services. Once you’ve signed up, the affiliate program will give you a referral link or different referral methods you can use on your website.

4. Create lots of great content around the products you've chosen to affiliate with

This step may be the most tedious, but it’s also the most important. You can’t just slop any old words together for product reviews or within other content. When creating content, you may want to think about learning some SEO as you go.

5. Promote your websites and products

You can’t just publish your content and leave it set to collect dust. Google only lists your articles on your site when they’ve crawled it, and you’re not guaranteed to be seen on the 1st page of search results. You need to tell people about it. Tell them in your social media channels.

6. Track your progress

Make sure that you have some type of website analytics installed, so you can track your traffic.

In Summary


Now that you’re more aware about what affiliate marketing is, then it’s time to check out all of the programs and try them out. All it takes is signing up, creating a website, and adding content around the items you’re promoting. Decide for yourself what type of affiliate marketing website in WordPress you want to run, or try several!

Frequently Asked Questions

Do I need to know how to code in order to use WordPress?

There isn’t a need for advanced coding knowledge to use WordPress. The platform offers plenty of plugins and themes which you can use to customize your website.

Is a website on WordPress safe?

Websites on WordPress are safe, however to avoid hacking keep your website up to date.

Are WordPress-free themes safe?

People often think that free themes have low quality. However, free WordPress themes actually have high quality and are free to use.

Can WordPress be used for eCommerce?

WordPress offers many different ways to build an eCommerce online store for all types of products and markets. Almost 40 percent of all online shops are powered by WooCommerce, a WordPress eCommerce plugin.

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