How to Create a Landing Page?

Landing pages have become the go-to marketing tool for attracting users to your website. In fact, landing pages are now so popular that they’re one of the most preferred marketing channels.

The goal of any landing page is to convert a visitor into a lead. You want to make sure that they leave the landing page with the intent to buy your product or service. With unique sales copy and visual design, you can drive more targeted traffic to your landing page, which can increase conversions.

A landing page is a one-page website created explicitly for the purpose of converting visitors into your desired audience.

The landing page is the first interaction that the visitor has with your brand and its marketing. Your goal is to have them make an action; either a purchase, a lead, or a subscriber.

Your landing page allows you to make a trade, unique piece of information, an offer, or a deal, in return for providing contact information.

A person sees a call to action (CTA) and ends up on a landing page that contains a form. The form is filled out by the person, which converts them from a visitor to a lead. Then, the information contained in the form is stored in a database. Lastly, based on what you know about a lead or a contact, you market to them.

Once you’ve built your brand and created a site that establishes your online presence, the next step is to make sure that all of your efforts properly translate into sales. Landing pages are definitely a great choice if you’re searching for an efficient lead conversion tool.

A landing page is an amazing tool to further build your brand, improve your SEO, and drive traffic. Landing pages are used by around 68% of B2B businesses to generate leads.

• Strong Headline Message

You need to think of a headline that will capture the attention of a visitor in an instant and will make them want to continue reading. A headline is the first thing that visitors see when they visit your landing page.

• Clear Value proposition

An offer is something developed to provide value to the website visitors of an organization, aside from the services or products that the organization sells. The offer could be a comparison guide, tip sheet, webinar, free e-book, or anything else that is informative about the industry and that visitors can download.

• Defined Conversion Goal

Your landing page must have only one goal, to get the user to convert. Make your conversion goal clear and concise – what is the one thing you’re hoping users will take from your website? If you can write it down, that is even better than writing in a meeting because it means you can revisit this critical part of the process when building out a list of goals for additional pages.

• Pleasant Design & Image(s)

Make sure that you include engaging and relevant images to your landing page that will attract visitors. When a visually appealing image is present, people tend to spend more time on a page.

• Keywords

To have a successful landing page, you need to choose the right keywords tthat will bring in the correct audience.

• Creative CTAs

A Call To Action is a line of text or an image that encourages your visitors to complete a certain action. CTAs on landing pages will tell the visitors where they should click in order to access the offer. It is more likely that a visitor will convert when the CTA resonates with the landing page it’s being promoted on.

• Influence their FOMO:

“Get your free T-shirt! This is a limited-time offer!”

• Make a promise:

“Lose weight in only four weeks!”

• Add adjectives:

“Find your perfect apartment with us!”

• Add numbers:

“Get 50% off by buying right now!”

• Social Media Sharing Buttons

It’s crucial to include social sharing icons so that people can share the landing page on social media platforms. Keep in mind that when you click on the icon a pop-up will show up allowing people to promote your site without redirecting them away from it.

WordPress allows you to easily create and update content, manage your site’s appearance and add functionality. When it comes to blogging, WordPress is without a doubt the most popular platform, with millions of users currently using it to host their blogs.

The easiest way to create a page with WordPress is using WordPress landing page plugins.

Adding a landing page on WordPress Website

The key components of a great landing page are the headline and supporting copy, a unique selling proposition (USP), an attention-grabbing hero image or video, the benefits/features of your product, some form of social proof, and finally a conversion point (i.e., a CTA).

You can easily create a landing page in WordPress by using the SeedProd plugin. To do this, just follow these steps:

1- Install and activate SeedProd on your one-page website.

All you need to do is log in to the WordPress dashboard and install the plugin. Don’t forget to activate the plugin after you’ve installed it.

2- Use SeedProd to develop a landing page.

On the SeedProd dashboard, you will see five different pages you can create, and these include a 404-page login page, maintenance page, coming soon mode, and landing page. You should pick the last one.

3- Customize the template of the landing page.

After you choose the template for your landing page, you will be redirected to the drag and drop builder of SeedProd, where you will be able to customize the landing page.

4- Connect your email marketing service.

All you need to do is click on the Connect tab at the top of the screen and find your email service.

5- Publish your landing page.

This is the last step, and after this, you’re good to go.

• Limited Page navigation

It's on you to keep your visitors on your landing page once they arrive. Remove the main navigation, this way reducing the chances they'll leave before converting and increasing lead generation friction. One way to increase landing page conversion rates and reduce friction is by removing the main navigation.

• Use a video

Visual aids can be a powerful tool in your arsenal. They can help strengthen your message and influence your visitors’ behavior on your landing page. You can make your landing page really unique and competitive by including rich media. You can add videos to your landing page.

• Design

Even though the most important part of a landing page isn’t the design, it is crucial that the design helps the landing page stand out among the competition. Design can help with encouraging the user to download your content offer.

• Set Up Google Analytics

When it comes to optimization of a landing page, marketers can’t rely on opinion and instinct alone. You need insight and data to determine what tactics and tips work for your audience [Google Analytics t]({entry:blog/how-to-add-google-analytics-to-wordpress })will be able to help you with that. This will aid you in building high-converting landing pages.

• A/B Testing

Instead of relying on assumptions and guesses on what would make site visitors click on your page, it’s much better to do an A/B test or a split test. A/B testing is a key method for conversion optimization in which you compare how two landing pages perform – usually landing page “A” and landing page “B,” to see which one of the pages drives a higher number of conversions.

Landing pages are among the most effective techniques for converting visitors into customers. Setting up a landing page is unlikely to generate optimal levels of conversions unless it's well-written and responsive. Visitors will feel more inclined to convert when they have a good experience, which means that you must make sure your landing pages are user-friendly and welcoming.