How to Create a Landing Page?

Bruno Mircevski

Web Hosting Expert ··Website Tips

How to Create a Landing Page?

As you step into the world of paid search advertising, search engine optimization (SEO), and digital marketing, you’re going to encounter a whole new set of concepts and vocabulary. You’re surely going to have lots of questions about how a landing page will fit into your digital strategy. Even though creating a landing page might sound simple, in this article, we’re going to highlight the importance of landing pages and why it’s so essential to get them right.

What Is a Landing Page?


A landing page is a web page, usually a standalone page, developed specifically for an advertising or marketing campaign.

This is where a visitor ends up after they click on a link in an email, or ads from Instagram, Google, Facebook, YouTube, Bing, or other places on the internet. But, what are landing pages used for? Your landing page allows you to make a trade, some sort of special piece of information, an offer, or a deal, in return for providing contact information.

How Do Landing Pages Work?


A person sees a call to action (CTA) and ends up on a landing page that contains a form. The form is filled out by the person, which converts them from a visitor to a lead. Then, the information contained in the form is stored in a database. Lastly, based on what you know about a lead or a contact, you market to them.

Why Are Landing Pages Important?


Once you’ve built your brand and created a site that establishes your online presence, the next step is to make sure that all of your efforts properly translate into sales. Landing pages are definitely a great choice if you’re searching for an efficient lead conversion tool. A landing page is an amazing tool to further build your brand, improve your SEO, and drive traffic. Landing pages are used by around 68% of B2B businesses to generate leads.

Key Components of a Landing Page


  • Strong Headline Message – You need to think of a headline that will capture the attention of a visitor in an instant and will make them want to continue reading. A headline is the first thing that visitors see when they visit your landing page, so you want to make sure that it won’t be the last as well.

  • Clear Value proposition – An offer is something developed to provide value to the website visitors of an organization, aside from the services or products that the organization sells. The offer could be a comparison guide, tip sheet, webinar, free e-book, or anything else that is informative about the industry and that visitors can download.

  • Defined Conversion Goal – Your landing page should have only one conversion goal. Your conversion goal is what you want to get out of landing page 0 sales, clicks, leads, whatever. Before you develop a landing page and plan more technical elements such as buttons, images, and headlines, you need to be sure that you know what the one thing you’re hoping to get from your visitors is.

  • Pleasant Design & Image(s) – Everyone loves a good design and high-quality images. Make sure that you include engaging and relevant images to your landing page that will attract visitors. When a visually appealing image is present, people tend to spend more time on a page.

  • Keywords – To have a successful landing page, you need to choose the right keywords that will dictate the intent of your audience.

  • Creative CTAs – A CTA is a line of text or an image that encourages your visitors to complete a certain action. CTAs on landing pages will tell the visitors where they should click in order to access the offer. It is more likely that a visitor will convert when the CTA resonates with the landing and other pages it’s being promoted on.

  • Influence their FOMO: “Get your free T-shirt! This is a limited-time offer!”

  • Make a promise: “Lose weight in only four weeks!”

  • Add adjectives: “Find your perfect apartment with us!”

  • Add numbers: “Get 50% off by buying right now!”

  • Social Media Sharing Buttons – Even though all navigation from the landing page should be removed, it is essential that social sharing icons are included so that visitors can share the landing page with other people on their social media platforms. One thing you need to keep in mind is that when you do this, make sure that when an icon is clicked, it opens in a new window or tab. The reason for this is that you want to give people a way to promote your landing page, not redirect them away from it.

How To Create a Landing Page With WordPress?


What is WordPress

WordPress is the most popular and simplest way to create your own blog or website, and if you want to find out more about it, make sure you read our blog!

How to start a blog on WP

If you don’t have a WordPress website yet, starting a blog includes picking a domain name and web hosting, installing the WordPress software, and customizing your site. For a more in-depth explanation, read the full article!

Adding a landing page on WordPress Website

If you’re wondering how to create a landing page, you can easily create a landing page in WordPress by using the SeedProd plugin. To do this, just follow these steps:

1- Install and activate SeedProd on your one page website. All you need to do is log in to the WordPress dashboard and install the plugin. Don’t forget to activate the plugin after you’ve installed it.

Landing Page Builder on WordPress

2- Use SeedProd to develop a landing page. On the SeedProd dashboard, you will see five different pages you can create, and these include a 404-page login page, maintenance page, coming soon mode, and landing page. You should pick the last one.

Add Landing Page on Seed Prod Plugin

3- Customize the template of the landing page. After you choose the template for your landing page, you will be redirected to the drag and drop builder of SeedProd, where you will be able to customize the landing page.

Landing Page Template Customization

4- Connect your email marketing service. All you need to do is click on the Connect tab at the top of the screen and find your email service.

Email Marketing Service for Landing Page

5- Publish your landing page. This is the last step, and after this, you’re good to go.

Publish Landing Page on WordPress

Landing Page Tips


  • Limited Page navigation – It’s your job to keep a visitor on your landing page once they arrive there. You have the risk of distracting them if there are links on the page that allow visitors to move around your single page website. As a result, this will increase the chances they will leave the page before converting, and that lead generation friction will be created. One of the easiest ways to increase your landing page conversion rates and to reduce this friction is to remove the main navigation from the page.
  • Try using a video – Nowadays, one of the ways you can make your landing page really unique and competitive is to include rich media. For instance, you can add videos to your landing page. Even though the most important part of a landing page isn’t the design, it is crucial that the design helps the landing page stand out among the competition. Design can help with encouraging the user to download your content offer.
  • Result monitoring: Set Up Google Analytics – When it comes to optimization of a landing page, marketers can’t rely on opinion and instinct alone. You need insight and data to determine what tactics and tips work for your audience, and Google Analytics will be able to help you with that. This will aid you in building high-converting landing pages.
  • A/B Testing – It can be tempting to use intuition to predict what will make visitors click and convert when we’re creating landing pages or designing call-to-action buttons. However, instead of relying on assumptions and guesses to make these decisions, it’s much better to do an A/B test or a split test. A/B testing is a key method for conversion optimization in which you compare how two landing pages perform – usually landing page “A” and landing page “B,” to see which one of the pages drives a higher number of conversions.

Conclusion


The truth is, we are living in a digital world. One of the best investments you can make for your business is making bold moves with a digital marketing campaign. As you’re building your digital marketing strategy, a smart move would be to include a landing page, and both your customers and yourself will take advantage of the benefits.

Frequently Asked Questions


Is a WordPress blog free?

Anyone can download, use, customize, and edit the WordPress code as long as they release it under the GNU General Public License (GPL). Even though the software is free, you can end up paying for things like premium support and hosting.

Why choose Verpex for WordPress?

As the leading CMS out there, we’ve made it our mission to offer the most comprehensive and streamlined WordPress solutions on the market. Backed by a responsive customer care team and reliable site enhancement tools, we ensure our users get the full WordPress value and support for a reasonable price.

Is a website on WordPress safe?

Websites on WordPress are safe, however to avoid hacking keep your website up to date.

Are website builders easy to use?

One of the easiest ways to build a website is with a website builder. Using a website builder doesn't require any programming and coding skills.

Bruno Mircevski
About the Author
Bruno Mircevski

Bruno Mircevski is a web hosting services expert. He has spent years researching the niche, exploring the most diverse aspects of Shared, VPS, WordPress, Cloud Hosting, Dedicated Servers, Resellers, etc. With his extensive knowledge and experience, he can grant you meaningful insights on our blog, whether you are a beginner or a hosting pro.

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