Choosing colors for restaurant websites might be a challenging process for anybody working in this business at times because there are several crucial variables or components to consider before making a final decision on color palettes. Aside from the restaurant brand itself, how colors impact customers' conscious and subconscious minds is a crucial factor to consider.
As a web designer or restaurant business owner, it’s also important to understand the color terminology and theory, since it will help the process of selecting the perfect color palettes for your restaurant website.
Why the Right Restaurant Website Color Palette is Important?
(5 Key Reasons)
The top visual aspects that customers appreciate on a website are color, images, and videos.
The modern web design statistics show that photographs and color were mentioned by nearly 40% of respondents, while the video was mentioned by 21%.
Based on this given data, your restaurant company should prioritize adding images and choosing a website color palette before doing anything else. The excellent selection of web color palettes would visually speak for your restaurant website's online success and presence.
Here are the 5 main reasons why choosing the right color palettes for your restaurant website is crucial:
1. The composition of the right color palettes makes it easy to remember
The first impression that sticks to your potential customers is how you beautifully craft a composition of colors in your web content layout that adds up to personal interaction between your restaurant business and your customers.
Your customers will also associate this with your restaurant brand so it will automatically help them to remember your offered menu and services.
2. It helps web visitors to navigate your web content
There’s no doubt that a good web layout always uses the right color palettes or hues so the visitors' eye-tracking or movement would easily flow from one section to another. Poorly selected color palettes make it hard for visitors who try to navigate your restaurant website content.
One example is when there’s a lack of color contrast in the search form area, it won’t be easy to find it on a web page, and as a consequence finding a specific restaurant menu will be a painful experience for a customer.
3. Build hierarchy on a web page
Color palettes contrast and weight can be used to create a hierarchy within a web page. It depends on which web elements or group of content sections deserve a level of importance, hence you can utilize color tints to differ them from their surrounded elements
It could be useful if let’s say you want to run a limited-time discount on a specific menu or highlight a new dish on the top part of your web page. Using the right color for that section or CTA (call to action) button will help a lot.
4. Provide better accessibility and UI/UX
A website must not only have a beautiful layout, but it’s also important to be accessible to everyone, especially visitors with disabilities according to the Web Content Accessibility Guidelines (WCAG).
Make sure that you use a color palette interface that meets standards either in text color contrast ratio and the button change of state, as this will help color-blind users to access your restaurant website






















