Setting up a marketing campaign for your website can be a challenge, especially when attempting to configure all the moving parts. From email lists to CTAs to a content calendar, it's a lot to get a handle on.
Even so, it's good to know there are WordPress popup plugins around to take care of at least one aspect of campaign-building. With this in mind, we'll be introducing and discussing the 17 best plugins for WordPress popups in this article.
But first, let's explore what a popup plugin is, exactly, and what it can do for your website before we get to the good stuff.
What Is a Popup Plugin?
A popup plugin is a tool that allows you to display a modal window on your website.
Popups are often used to grab a website visitor's attention for a number of reasons, including:
To grow an email list
To display a special offer or discount code
To promote a new product or service
To share important information
Whatever the purpose of your popup, there are plenty of options available as far as plugin features go. Before we get into the best popup plugins for WordPress, let's briefly touch on some key features to look for.
Key Features to Look for in WPPopup Plugins
Not all popup plugins are created equal. When on the hunt for the perfect plugin for your website, keep an eye out for these key features:
Customizable Designs
Mobile Responsive
Easy to Use
A/B Testing
Integrations
Customizable Designs
A good popup plugin will offer a variety of design options to choose from so you can create a popup that's in line with your website's branding.
Mobile Responsive
Make sure the plugin you choose offers mobile responsive popups. More and more internet users are relying on their mobile devices to surf the web, so it's important that your popups look great on all screen sizes. There’s nothing worse than a popup that hasn’t been optimized for mobile – it can render your website unusable!
Easy to Use
The best popup plugins are easy to set up and don't require any coding knowledge.
A/B Testing
A/B testing, also known as split testing, is a method of comparing two versions of something to see which one performs better. When it comes to popups, you might want to test out different designs or copy to see which gets the best results. Look for a plugin that offers built-in A/B testing so you can optimize your popups for conversions.
Integrations
If you're using other marketing tools on your website, like an email service provider or CRM, you'll want to make sure your popup plugin integrates with them. This way, you can automatically add new subscribers from your popups to your email list, for example.
Now that we've gone over what to look for in a popup plugin, let's get to the good stuff: the best plugins for WordPress popups.
17 Best Plugins for WordPress Popups
Here are our picks for the best plugins for WordPress popups:






















