Web Hosting for Startups

Julia Raznik

Written by Web Hosting Expert

November 15, 2021
Web Hosting for Startups

In the United States, startups were responsible for the creation of over 2 million jobs in 2015. Without a doubt, the growth of startups in recent years has been rapid. In addition, 90% of all startups fail, which is why you need a lot of effort to make your startup a successful one. Startups of all sizes and shapes need an online presence in order for their brand or products to be seen. Having an online presence can help startups grow their business.

Why Startups Need A Website

Why Startups Need A Website

One of the most common questions that owners of startups ask themselves is whether their business needs a website. To answer this question in simple terms, yes, your startup most definitely needs a website since it will drive more customers. However, there are many more reasons why you need a website for your business, which we are going to discuss below.

  • Increases brand awareness – A website will tell your customers what products and services you provide and showcase your brand. Instead of people walking to your store, they will instead browse your site, and it is a much less expensive way to promote your company.

  • Markets your products – Something that is very important for every business is marketing, and this is especially true for startups. Before you drive potential clients and customers to your website, you must have something that you will market before them.

  • Improves sales – The thing that drives the most potential customers does not only have a website but the search engine rankings. Boosting your site ranking in search engine results can result in increased and quick sales and higher profits.

  • Accessibility – Having a website will mean that your startup can be visited at any time, and it doesn’t have a closing time. Even during non-business hours, customers can have access to your site and look through the information and services they need.

  • Customer satisfaction – A website will make it easy for customers to get a service or purchase a product from your business. Information is made easily accessible to customers, which in turn increases their satisfaction with the services they receive. To exchange information with your visitors, you can add contact forms that invite requests or inquiries by customers, newsletters that update customers for new or any upcoming events, or ads that update customers about the latest offers on services and products.

  • 24/7 customer support – Providing customer support online is a lot more cost-efficient and a lot easier than hiring people that will provide support for your customers. When you have a website, you can offer customer support by employing a chatbot on your website that will offer template answers to frequent queries by customers. Chatbots can also provide customers with a lot of important information, such as information about products and services, information about the signing up procedure, and so on.

The second way you can provide customer support through your website is by having a FAQ or Frequently Asked Questions section. On your website, you can answer all of the frequent questions that customers ask, which will save you both resources and time while still providing information that is relevant and precise and will help out your customers.

  • Builds trust – In the past, customers expected that the information brochure of a business would contain addresses and contact numbers of the company. Nowadays, customers expect businesses to have an online presence or a website. When establishing trust with your customers, this is the first crucial step. In addition, customers are more likely to trust the business and get its service if the website of the business has great navigation and features.

How to Create A Website for Your Startup

How to Create A Website for Your Startup

Below, we will go over the steps of creating a website for your startup.

Choose a Platform

When it comes to creating a website, the first thing you need to do is choose a platform for your website. You can go with a website builder, such as Weebly, Wix, or Strikingly. However, website builders come with a few disadvantages, such as limited e-commerce functionality, missing key SEO elements, generic template selection, and limited mobile experience. Another choice you can opt-out for is a CMS or a content management system, such as WordPress, which is a user-friendly platform that will help you build a website and manage the content on it. WordPress, for instance, works on tablets and smartphones, it is very beginner-friendly and highly customizable, and you can always get help from the community. Some other content management you can go for is Joomla and Drupal.

Get a Domain Name

For users to be able to access your site, you will need a domain name. In order to look as professional as possible, you need to have your own domain name instead of having a domain that is free and belongs to someone else. Make sure that the domain name you think of is easy to spell and pronounce, it is brandable and unique, and it’s short, making it easy to remember. Avoid double letters in the domain name and also avoid hyphens.

Choose A Web Hosting Provider

Besides needing a domain name, in order to get your site online, you will also need web hosting. Just as there are many different types of computers, website hosting also comes in different forms. For instance, the hosting that is the easiest and cheapest to manage is shared hosting. Make sure that you explore all of the types of hosting before you purchase one in order to see which one best fits your needs.

When you choose the type of hosting you want to go with, you will need to pick a web hosting provider for your site. Some of the things you should keep an eye out for when choosing a web hosting provider are available storage, uptime, monthly traffic, loading speed, payment methods, customer support, data security, payment methods, and extra benefits. You can feel confident that you’ve chosen the right web hosting provider for you if you’ve kept in mind the things we mentioned.

You will need to choose from the variety of plans that are offered by the web hosting provider. What usually differentiates these plans are the resource amount you get. Your site will be able to handle more visitors if it has more resources. When talking about resources on web hosting, we’re usually referring to storage, memory, and processor.

Customize Your Appearance

Customize Your Appearance for Startups Website

If you’ve chosen a content management system like WordPress for your website, the next step you will need to take is to customize the appearance of your website. Themes on WordPress are templates that change the looks of your site in a quick and easy manner. For your luck, there are many themes that you can choose from, and you will definitely be able to find some that will fit your aesthetic.

Install Plugins

After you’ve installed a theme for your website, you can access the plugins that WordPress offers. These plugins are both premium and free. You can find a countless number of plugins in the official WordPress plugin directory. What these plugins do is add functionality and new features to your website. Besides the official WordPress directory, you can also find plugins at many third-party marketplaces.

Add Content

You will need to add some content to your site before you’re able to launch it. When it comes to a website for your startup, you will need to create a Contact page, About page, and homepage. When you’re making a decision on which pages to add to your site, make sure that you consider what type of information will be most useful for your visitors and potential clients.

A step that is optional, but is definitely worth considering, is adding a blog to your website. A blog can be a great way to add some value for your visitors, display your expertise, and publish fresh content on a regular basis.

Types of Hosting for Your Startup

Following are a few types of hosting suitable for your startup.

Shared Hosting

Shared hosting is the cheapest way to create a web presence. However, if you’re expecting high traffic for your startup website, this isn’t a suitable option. This is recommended for businesses that are trying to get their name out in the world.

Managed Cloud Hosting

With Managed Cloud hosting, startups can focus on growing their business. Managed cloud services include managing security tools, cloud optimization, automatic updating and patching, and designing server architecture. This type of hosting is suitable for ambitious startups.

WordPress Hosting

WordPress hosting is a type of hosting that is optimized to run WordPress sites. This hosting is ideal for startups using WordPress because of the dedicated customer support services that this hosting has to offer.


A proper web hosting plant will help your website immensely by providing good services. A good web hosting provider will make sure that all of the parts of your site are working in a correct manner and that everything is running as smoothly as possible.

Frequently Asked Questions

What is web hosting?

Web hosting is a space that you buy on a web server that your website files are stored on. With web hosting, everyone on the web can have access to your website.

What are some types of web hosting?

There are many different web hosting types, and some of them are dedicated hosting, WordPress hosting, Cloud hosting, VPS hosting, and shared hosting.

What is dedicated hosting?

Dedicated hosting is a hosting service that allows users their own web server and space. The user has control over the hosting service’s operating system and its resources.

What is uptime?

Uptime is the percentage of time that the website is up and working. Even though many hosting providers offer a guarantee for uptime, this isn’t as valuable as it seems.

Julia Raznik
About the Author
Julia Raznik
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