The best part about using YouTube to promote your blog is that you can also share your videos on Facebook and other social media sites.
Cross-posting on different channels has been shown to be a huge driver of traffic and engagement on social media.
3. Paid Ads
You can promote your website with ad spend. This way, you won’t have to rely on SEO. Paid marketing allows you to promote any of your web pages using Google Ads or social media platforms.
You can target your ideal customers on search engines and social media using different forms of paid ads, such as:
PPC (pay-per-click)
This is where you pay the platform for each time a user clicks on your link.
CPM (cost-per-mille)
This model allows you to pay for every 1,000 views on your ads.
Most major social networks offer different advertising objectives that you can use to promote your website.
Some of these include:
One of the main benefits of using this strategy to promote your website is that it allows you to choose who sees your ads according to people's interests and any other relevant demographic information provided by you.
These types of ads also allow you to use information you already have to retarget previous or current customers through geographic information, email lists, etc.
The best part about using social media ads is that you can set a strict budget on how much you want to spend for each ad, making this a great way to generate lots of new potential customers even if you have a very small budget.
4. Partnerships
Brand partnerships are when two or more businesses come together to create or market a product or service. This is a great growth strategy that you can use to generate a lot of traffic for your new site.
Strategic brand partnerships help you boost awareness and bring new value to your current and prospective customers. They also broaden your audience a lot more than you ever could by yourself.
Zapier is an example of a company that bootstrapped its entire business using partnerships with other brands, including Prezly, TTT, and many others. You can implement a similar strategy to supercharge your own business growth.
Here are some tips on how to implement partnership marketing:
Find and partner with brands that complement what you offer.
Look for brands that have a similar audience as you, but sell a different product. For instance, if you sell software (or similar digital products), then you might find success partnering with a brand that sells physical products or services that are related to yours.
Social media platforms are an endless well of opportunities for marketers. You can request the help of influencers - celebrities, bloggers, internet personalities, and other popular users - to help you promote your new website.
You can pay these people to feature your website on their posts as a way to drive massive amounts of traffic.
These are straightforward strategies that work very effectively to supercharge your website growth. You don't even need to be a massive business to set this up. You also don’t need to work with huge influencers at the start.
Find small brands, mini-celebrities, and micro-influencers in relevant niches.
They usually have smaller but significantly more engaged audiences and charge more affordable fees for sponsored posts. You may even get some influencers to promote your website for free by offering them free product samples.
5. Guest Posts
Guest posting is all about writing posts for other websites in your niche. This gets you exposure to broad new audiences that you may not have reached otherwise.
Many marketers shy away from this promotion technique because they dread pitching for guest blogs. But, guest blogging comes with a ton of benefits and it's not something you should ignore.
For example, guest blogging has massive SEO benefits thanks to the backlinks generated from the guest website to yours. These backlinks show search engines that other sites in your niche view your website as a credible authority on relevant topics.
Here are some tips to help you get started promoting your website with guest posting:
Only pitch websites that are within your niche
Choose websites that are deemed trustworthy and authoritative
Make sure they have a readership similar to your own
To find guest posting opportunities, search for “Write for us” “or guest posting” + your niche. Once you’ve made a list of a dozen or so sites that you would like to write for, choose one and send a short email or social media pitch to the editor.
Different blogs have different requirements to submit guest posts, so make sure you read the guest posting guidelines on their website to increase your chances of getting a response.
For instance, some websites require you to send at least three topic ideas, with each one presented with the title, summary blurb, etc. Other blogs allow you to go ahead and write the article and then submit it for the editor to review.
6. Email Marketing
Another outstanding way to promote your website is to use email marketing. This is a very affordable way to reach a lot of targeted customers at the same time.
It’s also one of the most lucrative, with an ROI (return on investment) of over 4200%! In other words, each dollar that you invest into email marketing nets you an average $42 in return.
You can use a free tool like MailChimp to set up and manage your email campaign.
