Promoting a New Website - 7 Tactics to Try Today

These days, anyone can create a beautiful and functional website. But, with thousands of websites being created every day, you need a strong website promotion strategy so you can stand out and get your site noticed by the right people.

In this article, we look at some of the most powerful strategies to promote your website. These will help you get your name and brand out there so you can draw more visitors to your website.

With that said, here are 7 foolproof ways to promote your new website.

1. Blogging and SEO

Nothing drives traffic to your new website more than organic rankings. That’s why the first step toward promoting a new website is to supercharge your search engine optimization. This is a relatively inexpensive way to get your website in front of your target audience.

SEO covers all the changes you can make to your site so it ranks higher in the SERPs (search engine results pages).

The higher your website sits in the search engine rankings, the more targeted, high-quality traffic it will get. According to Google, the top five organic results get almost two-thirds of all the clicks from searchers.

Source

I think that's incentive enough to focus your attention on boosting your SEO so you can reap these rewards.

You can choose to outsource this task to SEO specialists who are experts at helping websites boost their rankings. But, I have some useful SEO tips that you can implement yourself.

• Customize Page Titles
  Make your page titles short and relevant. If you can, include your main keyword within the title.

• Optimize Meta Descriptions
  Meta descriptions are the little “snippets” that you see under the page title in search results and you must optimize them to entice more clicks.

• Simplify Your Blog Post URLs
  Like your page titles, URLs should be short and sweet. This allows search engines to easily understand what the page is about.

• Optimize All Images
  Compress your images prior to uploading them. This reduces their file size and increases your page loading speed.

2. Social Media

There are thousands of websites created each day. And the sad truth is that most of them are never going to be seen in indexes or search results simply because of the number of sites that exist already.

But, that doesn’t mean all hope is lost. Social media is a powerful tool that can help you get your new site noticed. Sites like Facebook, Instagram, Twitter, and YouTube have become a winning space for businesses that want to promote their sites effectively.

YouTube, in particular, is a great way to generate targeted traffic for your new website.

Consider creating a YouTube channel for your brand where you can share engaging videos with your audience. Take advantage of all the features that this popular video-sharing social site has to offer.

Add links to your profile, channel art, and video descriptions. Also, use tagging when uploading new video content for additional reach.

Here’s an example of how you might add relevant tags to a YouTube video from Verpex YouTube Channel:

The best part about using YouTube to promote your blog is that you can also share your videos on Facebook and other social media sites.

Cross-posting on different channels has been shown to be a huge driver of traffic and engagement on social media.

3. Paid Ads

You can promote your website with ad spend. This way, you won’t have to rely on SEO. Paid marketing allows you to promote any of your web pages using Google Ads or social media platforms.

You can target your ideal customers on search engines and social media using different forms of paid ads, such as:

• PPC (pay-per-click)
  This is where you pay the platform for each time a user clicks on your link.

• CPM (cost-per-mille)
  This model allows you to pay for every 1,000 views on your ads.

Most major social networks offer different advertising objectives that you can use to promote your website.

Some of these include:

• Facebook boosted posts

• Twitter ads

• Instagram ads

• LinkedIn website click ads

• Pinterest promoted pins

• YouTube video ads … and more.

One of the main benefits of using this strategy to promote your website is that it allows you to choose who sees your ads according to people's interests and any other relevant demographic information provided by you.

These types of ads also allow you to use information you already have to retarget previous or current customers through geographic information, email lists, etc.

The best part about using social media ads is that you can set a strict budget on how much you want to spend for each ad, making this a great way to generate lots of new potential customers even if you have a very small budget.

4. Partnerships

Brand partnerships are when two or more businesses come together to create or market a product or service. This is a great growth strategy that you can use to generate a lot of traffic for your new site.

Strategic brand partnerships help you boost awareness and bring new value to your current and prospective customers. They also broaden your audience a lot more than you ever could by yourself.

Zapier is an example of a company that bootstrapped its entire business using partnerships with other brands, including Prezly, TTT, and many others. You can implement a similar strategy to supercharge your own business growth.

Here are some tips on how to implement partnership marketing:

Find and partner with brands that complement what you offer.

Look for brands that have a similar audience as you, but sell a different product. For instance, if you sell software (or similar digital products), then you might find success partnering with a brand that sells physical products or services that are related to yours.

Look for influencers on social media.

Social media platforms are an endless well of opportunities for marketers. You can request the help of influencers - celebrities, bloggers, internet personalities, and other popular users - to help you promote your new website.

You can pay these people to feature your website on their posts as a way to drive massive amounts of traffic.

These are straightforward strategies that work very effectively to supercharge your website growth. You don't even need to be a massive business to set this up. You also don’t need to work with huge influencers at the start.

Find small brands, mini-celebrities, and micro-influencers in relevant niches.

They usually have smaller but significantly more engaged audiences and charge more affordable fees for sponsored posts. You may even get some influencers to promote your website for free by offering them free product samples.

5. Guest Posts

Guest posting is all about writing posts for other websites in your niche. This gets you exposure to broad new audiences that you may not have reached otherwise.

Many marketers shy away from this promotion technique because they dread pitching for guest blogs. But, guest blogging comes with a ton of benefits and it's not something you should ignore.

For example, guest blogging has massive SEO benefits thanks to the backlinks generated from the guest website to yours. These backlinks show search engines that other sites in your niche view your website as a credible authority on relevant topics.

Here are some tips to help you get started promoting your website with guest posting:

• Only pitch websites that are within your niche

• Choose websites that are deemed trustworthy and authoritative

• Make sure they have a readership similar to your own

To find guest posting opportunities, search for “Write for us” “or guest posting” + your niche. Once you’ve made a list of a dozen or so sites that you would like to write for, choose one and send a short email or social media pitch to the editor.

Different blogs have different requirements to submit guest posts, so make sure you read the guest posting guidelines on their website to increase your chances of getting a response.

For instance, some websites require you to send at least three topic ideas, with each one presented with the title, summary blurb, etc. Other blogs allow you to go ahead and write the article and then submit it for the editor to review.

6. Email Marketing

Another outstanding way to promote your website is to use email marketing. This is a very affordable way to reach a lot of targeted customers at the same time.

It’s also one of the most lucrative, with an ROI (return on investment) of over 4200%! In other words, each dollar that you invest into email marketing nets you an average $42 in return.

You can use a free tool like MailChimp to set up and manage your email campaign.

Source

If you don't already have an email list, you can start building one right now. To capture the emails of users, you might sponsor a contest on social media or create a quiz to serve as a lead magnet.

Of course, it will take some time to build up your email list. In the meantime, you might consider partnering with other brands to get them to promote your new website to their email list in return for a different kind of service.

This can be a powerful tactic because the relationships you develop can lead to more opportunities in the future. For example, you might end up doing email swaps with some of your contacts to promote your respective products, services, or content.

7. Reddit

Reddit is the king of social bookmarking, and so our list wouldn't be complete without looking at how this powerful platform can supercharge your website promotion efforts.

The self-styled “front page of the internet” is a wealth of knowledge, memes, and conversation. And with billions of screen views every month, Reddit offers huge opportunities to drive traffic to your new site.

To post successfully on this platform and get users to click through and check out your website, you must first find out what users are already talking about in your niche. You can then join the conversation and gently promote your site without being pushy or sounding too salesy.

Use Google's site search function to find discussions (known as subreddits) by typing this into the search bar:

Site:reddit.com <your niche> -inurl:”comments”

Once you've found relevant spaces, start interacting with other users to build trust. React to their posts and take time to study the type of content they post so you know how to successfully promote your new website.

So, for example, if most of the content being posted includes TikToks, memes, or YouTube clips, then you can use the same type of content to get improved results from your promotion efforts.

If you can add valuable insights that demonstrate your knowledge and expertise in your niche topic, you’ll find it easier to introduce your website whenever it can genuinely interest or help the Reddit community.

Bonus Tip: Choose the Right Web Host

As you start to implement these website promotion strategies, you will generate a lot of traffic to your new website, and it's important to ensure that your site can handle the traffic.

For this reason, you must choose a reliable web hosting provider that will supply your website with enough resources to cater to a huge influx of visitors at one time. This will prove invaluable when you begin promoting your new website.

If you want value for money, choose a web host like Verpex with guaranteed uptime and ample storage and bandwidth - all offered at an extremely affordable price.

Conclusion

There you have it. 7 website promotion strategies to help you set your new site up for success. Each of these strategies is tried and tested, easy to learn, and scalable. Best of all, they are either free or cost-effective, which means there's nothing stopping you from implementing them right now.

Which of the 7 strategies outlined above will you use first to promote your new website? Share your thoughts below!

Frequently Asked Questions