WooCommerce vs Magento: How to Choose?

Julia Raznik

Web Hosting Expert ··Ecommerce & WooCommerce

WooCommerce vs Magento: How to Choose?

WooCommerce is a pretty user-friendly and affordable platform, offering new businesses a ready-made online store. You can find all the details over on our WooCommerce Hosting page, alongside detailed info on the extensions and plug-ins on offer.

Magento, on the other hand, is made for enterprise clients and fulfills a different role in the market. It may be for you if you operate a very high traffic website. You’ll find more info on our Magento page, or by reading up on how shared hosting works here.

Common Features

Both are open-source platforms and the base versions are completely free. Developers across the globe are continually adding to the source code, making improvements and patching security holes. Plus, both are self-hosted, meaning you’ll need a provider like Verpex to host your website.

Core Difference

The biggest difference comes with scale.

Magento is designed for large businesses, handling thousands of store transactions every hour, and you’ll often find big multinationals using it. This means you’ll need some significant web development skills to get the most out of it.

WooCommerce is much more user-friendly by comparison and has thousands of easy to install extensions to boost your site functionality. Plus, it’s a more affordable way to get a store up and running.

Point By Point Comparison

Comparison between Woocommerce and Magento

Ease of Use

  • Magento You’re going to need some significant web development skills to get the most out of Magento as many extensions require coding knowledge.
  • WooCommerce As a WordPress plug-in, WooCommerce can be installed in one click. Plus, many of the add-ons and extensions have easy install and detailed guides to get you started.

As Magento is just so customizable it can be an intimidating platform for newbies. If you want a gentler learning curve, definitely go for WooCommerce.

Build Time

  • Magento While the base version of Magento has enough functionality for a basic store, the majority of users will need to plan, design and implement a web design project to get the most out of the platform.
  • WooCommerce You can have a basic, but functional, store straight out of the box with WooCommerce, and make additions in your own time. Plus, you can download drag-and-drop page builders to make extra changes.

Depending on the complexity of your store needs, it could take days to weeks, or even months, to get everything you need using Magento. WooCommerce has you operational much faster.

Design and Themes

  • Magento There are hundreds of different themes offered by Magento and third parties. Plus, you can make any change you’d like but may need the help of a web developer.
  • WooCommerce WooCommerce has thousands of preset designs and themes on offer. They’re a little more difficult to adapt, but with so much choice you’re bound to get a professional-looking store.

It’s very difficult to choose between the two here as both have an excellent range of themes. We have to call it a draw.

Sales Features

WooCommerce vs. Magento sales features
  • Magento Magento has an incredibly impressive range of sales tools, including marketing analytics and tracking. Plus, you can add almost anything to the core software
  • WooCommerce WooCommerce too has a huge range of features and sales extensions, just not quite as many as its rival.

It’s a close-run thing, but Magento just takes the lead here. It has a few more built-in features and just about any sales tool you like can be added.

Plug-ins and Integrations

  • Magento With a range of both free and premium plug-ins, as well as huge scope for customized development, Magento certainly impresses.
  • WooCommerce Not only do you have access to thousands of third-party extensions, but you’ll also get your hands on the full WordPress library too.

While Magento is just that little bit more customizable, WooCommerce makes up for it by offering a huge variety of choices. The best across both platforms include social media integrations, multi-channel selling and a host of shipping tools and payment processors.

Marketing Tools

WooCommerce vs. Magento marketing tools
  • Magento Magento comes with a built-in marketing menu to manage promotions and monitor customer communications. Plus, you’ll find a range of excellent plug-ins and extensions to boost your marketing range.
  • WooCommerce As a WordPress plug-in, WooCommerce can draw on that platforms pool of marketing tools like blogs, automated email integration and short codes

Magento is a real powerhouse of marketing and takes our top spot. That’s not to say WooCommerce can’t compete, because it too is packed with great marketing features. It should have more than enough for most websites, but big organizations will want to try Magento.

Payment Options and Transaction Fees

  • Magento Magento offers a range of built-in payment features including bank transfer, credit and debit cards, PayPal and authorize.net, alongside dozens of other methods through add-ons
  • WooCommerce WooCommerce has all of the same payment methods as Magento, with the addition of Apple Pay

The two platforms are very similar, and neither will charge their own transaction fees other than those set by the payment platform. However, WooCommerce wins this round for the addition of Apple Pay.


  • Magento Mangento lets you create SEO-friendly URLs, configure meta tags and titles and optimize your site for speed to rank higher in Google
  • WooCommerce WooCommerce has dozens of specialized SEO plug-ins that are more than a match for Magento. Plus, as a WordPress plug-in itself, it’s already optimized to rank high in search engine results.

There’s really very little to choose between the two here. Magento offers loads of customizable SEO options, while WooCommerce has SEO compatibility built-in from the outset.


WooCommerce vs. Magento security
  • Magento Magento is one of the most secure web builders on the market coming with two-factor authentication and PCI compliance right out of the box. Plus a managed Verpex service will net you a free SSL certificate and 24/7 server monitoring.
  • WooCommerce The base version of WooCommerce isn’t PCI compliant, but you can make it so through add-ons. Plus, like any of our managed hosting plans you get top-notch additional security.

As your data host, Verpex will take care of a lot of your security concerns, but the extra additions thrown in by Magento make it our top choice.

Customer Support

  • Magento Magento doesn’t have its own customer support team, but you can find a range of guides and blogs online. Luckily, as your data host, Verpex will be on hand to cover any queries you might have.
  • WooCommerce WooCommerce has its own ticket submission platform, which is unusual for a free platform. Plus, hosting experts are on hand to help you choose the best plug-ins for your site.

As a more popular platform, it’s simply easier to find more information about WooCommerce’s functions online. Plus, the online ticketing system is an added bonus.


  • Magento While Magento is a free piece of open-source software, you’ll need considerable resources to build a fully functioning site. Average costs can be as high as $15,000.
  • WooCommerce WooCommerce is much more accessible in terms of price. The source software is free, and add-ons generally cost around $40 - $50 each, so it’s up to your preferences how much you want to spend.

WooCommerce is the clear winner, offering sites with great functionality for a very reasonable price. However, if your turnover is in the thousands of dollars per day, you might get more value from Magento.


WooCommerce vs. Magento customization Feature
  • Magento Magento is the king of customization. We can’t think of a platform that has it beat. With the right coding skills you can tweak every single aspect of your store.
  • WooCommerce While WooComemrce has a huge range of extensions and customization options, it simply can’t compete with Magento. It’s certainly easier to use, but you can’t do as much.

There’s no contest when it comes to customization, and Magento simply allows you total freedom to tweak every aspect of your site.

Business Size

  • Magento Magento is made for the big boys and has a number of multinational corporations to its name. While it can handle smaller sites, it’s best suited for stores with thousands of sales per day.
  • WooCommerce WooCommerce certainly has some impressive scalability but is a much better option for smaller and medium-sized businesses.

Magento has been designed to handle huge daily customer loads and is the clear choice for any large enterprise.

When To Migrate from WooCommerce to Magento and Vice Versa

  • Your customer base has grown exponentially If you’re getting more customers than you can handle, it might be time to consider the switch up to Magento

  • You’re downsizing Magento can be a costly platform to develop and maintain. If you’re downsizing or have a small customer base, you should switch to the user-friendly WooCommerce

  • You want a more customized store If you want to amend every aspect of your online store and make it perfect, you might want to switch to Magento for more customization options.

What Other Ecommerce Builders are There?

WooCommerce Vs. Shopify

Shopify is a great alternative for small businesses looking for an immediate pick-up-and-play eCommerce store. The subscription model and built-in hosting is perfect for organizations looking for affordability and simplicity.


Both Magento and WooCommerce offer very different functionality, catering for different groups of customers.

Magento is by far the best choice for large enterprises looking to process huge numbers of sales each day.

WooCommerce on the other hand is a great platform for those looking for some freedom to develop their stores, but would also like it to be intuitive and user friendly.

Before you make your decision, you should really consider your business goals carefully which will help you make the decision that’s right for you.

Frequently Asked Questions

How easy is it to switch between WooCommerce and Magento?

At Verpex we can host either site no problem. However, you’ll need to be aware that there can be some difficulties due to the customizable nature of Magento, and functionality could be lost.

Can I host multiple stores with Magento?

Yes, you can set up as many different online stores as you like, but bear in mind this could be costly in terms of development.

How much server space and bandwidth do I need for a Magento store?

Like any type of hosting, this will depend on the size of your customer base. You should have an idea of how much traffic your site is/will receive, but you can chat to one of our service agents to discuss hosting plans.

Will I get 24/7 support?

Yes, whether you choose to host Magento or WooCommerce, Verpex can offer you round-the-clock customer support.

Julia Raznik
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Julia Raznik
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