Search engine optimization has a lot of different elements you should be paying attention to while creating content. Images are a great medium to use while creating content, but there are some things you should be doing in order to optimize them for SEO. For example, you should be using image alt text and image title.
They both serve a somewhat similar purpose, but there are some differences that you will need to understand. In this article, you will learn the difference between image alt text versus image title.
Image Alt Text vs. Image Title - What's the Difference?
To know the difference, here’s a little bit about image alt text and image title.
Image Alt Text
Alt text, which is short for alternative text, is an HTML attribute. With images, it acts as a way for the website owner to describe the image in the case that the image can’t be loaded, the internet connection is super sluggish, images somehow were disabled in the browser, or if the visitor is using a screen reader due to a visual disability. When applied to an image, the alt text provides context and information when it can’t be viewed.
Code-wise, the alt text for an image uses alt=”IMAGE DESCRIPTION HERE”. Note: Text doesn’t need to be capitalized. This is just to let you know that the image’s description goes between the quotation marks.
When added to the HTML markup of an image, the image alt text looks like:
<img src=”your-image-here.jpg” alt=”IMAGE DESCRIPTION HERE” />
When using alt text, you should use a brief description phrase that tells the user what the image is about. The image itself should somehow relate to your text, or keywords in order to let search engines understand how your article and image correlates with each other.







