How to Become a Freelance Digital Marketer

Written by WordPress Enthusiast & Technology Writer

March 21, 2024
How to Become a Freelance Digital Marketer

Digital marketing is one of the most important roles in this century. Online companies often succeed or fail based on their marketing efforts. However, not every company can afford to hire a full-time digital marketer. This opens the door for freelance digital marketers to start and run their own businesses. In this post, we’ll look at how to become a freelance digital marketer to help you get started in the right direction.

What is a Digital Marketer?

A digital marketer is someone who promotes products, services, and brands on digital platforms.

Digital marketers assist companies, organizations, or individuals with their marketing goals, strategies, and tasks.

The goal is to raise awareness and promote interaction to build and grow the customer base. They use the internet, search engines, mobile devices, social media platforms, and lots more.

What Does a Freelance Digital Marketer Do?

Digital markets use social media, email, videos, and blog posts to raise awareness and build the brand’s following. They encourage followers to share the content with others.

They do this work on a freelance basis. This means they are self-employed, working for multiple brands when needed. A company doesn’t have to pay for a full-time digital marketer. Instead, they pay for the work they need when they need it. Freelancers can be paid by the hour or by the project. Many freelancers offer subscription plans or work as contractors.

The daily tasks that freelance digital marketers are responsible for include:

  • Creating project plans
  • Creating content calendars
  • Developing promotional campaigns
  • Create content for websites, blogs, email, and social media platforms
  • Engage with comments on all platforms
  • Develop and manage ads for all platforms
  • Create email campaigns
  • Develop an SEO strategy
  • Plan marketing events
  • Analyze campaign metrics
  • Grow the brand
  • Suggest improvements
  • Keep up to date with current trends
  • Continue learning and developing skills


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How to Become a Freelance Digital Marketer

There are several steps involved in becoming a freelance digital marketer. As with any professional-level skill, it takes time to build a digital marketing business. The tips we’ve included here will help you get a head start and get your freelance digital marketing business heading in the right direction.

Freelancing gives you several advantages including choosing your clients and projects, setting your schedule, and scaling your business the way you want. Of course, there are several disadvantages to be aware of. Disadvantages include having to pay for your benefits, doing the work of multiple departments, and having unpredictable income.

Develop Your Digital Marketing Skills

As its title suggests, there are two parts to digital marketing. The first step is to learn marketing. The second is to learn how marketing applies to digital platforms. These skills can be obtained together or separately, but it’s best to learn them together. Fortunately, there are lots of courses, workshops, certifications, and degrees that focus on digital marketing as a whole. Courses and certifications can include everything the digital marketer needs to know or just a specific skill. Workshops often develop certain skills. Degrees include marketing, business administration, marketing management, social media management, etc.

Skills include:

  • Content creation
  • Copywriting
  • Social media
  • Email marketing
  • Newsletter platforms
  • Video
  • Mobile
  • Affiliate marketing
  • Pay-per-click advertising
  • Sponsored advertising
  • Search engine optimization
  • Marketing Analytics

The digital markets can focus on a few or all of the skills on this list. It’s best to focus on a few services at first. The digital marketing student can acquire most of the necessary skills to get started in six months if they choose a niche from the skills above. We’ll discuss more about niches later in this post.

Consider a Digital Marketing Certificate

Unless you already have the skills needed, certification is probably the best all-around solution for getting those skills quickly. There are several certificates for digital marketing to help you get the skills you need.

Certification isn’t required to land great digital marketing clients, but it is an excellent way to get the skills needed. However, if your competition has a digital marketing certification and you do not, it will be more difficult to complete.

Here are a few of the best options available.


One of the best certifications available is a free certificate from Google called Google Digital Marketing & E-commerce Professional Certificate. This is a 6-month course that takes 10 hours per week. It teaches students how to manage digital marketing campaigns, how to attract and engage with customers, and how to sell digital and physical products online.

Google Digital Marketing Certification


Meta offers a free certificate for digital marketing called Meta Certified Digital Marketing Associate. It’s great for building your credentials for their social platforms including Facebook, Messenger, Instagram, and WhatsApp. It covers advertising and the fundamental tools for building campaigns on social media.

Meta Digital Marketing Certification

American Marketing Association

The American Marketing Association provides two marketing certificates: Digital Marketing Certification and Advanced Digital Marketing Certification. Both are free for members. Their Digital Marketing Pro program certifies graduates with two credentials: PCM Digital Marketing and Certified Digital Marketing Professional.

American Marketing Association Digital Marketing Certification

Digital Marketing Institute

Digital Marketing Institute offers a premium certificate called Professional Diploma in Digital Marketing. It covers every aspect of digital marketing, making it a great choice regardless of the niche or the services you want to provide.

Digital Marketing Institute Digital Marketing Certification

Develop Your Freelance Business Skills

Next, the freelance digital marketer will need to know how to plan, start, and operate their freelance business. Running a successful freelance business will require some basic business skills.

There are lots of courses, workshops, certifications, and degrees that apply to freelance business in general or digital marketing specifically. Degrees include business management, and business management with a focus on social media management, marketing management, and more.

It’s even better if the student can find a course that combines all of the necessary skills for freelance digital marketing into one course. The courses mentioned above include some of the business skills you’ll need, but I recommend looking into courses from the Small Business Administration. Make sure to follow the business laws of your location.

SBA Develop Your Freelance Business Skills

Determine Your Freelance Digital Marketing Services

Digital marketing is a large and varied field. Rather than trying to do everything, it’s best to specialize in a few services. Here are the main services you could concentrate on to start your business. Any one of these services is a good choice to focus on for your business.

Content Marketing

Content marketing focuses on the content of a website. For content marketing, you would focus on copywriting, writing, and anything to do with content creation. This includes blog posts, web pages, and creating content strategies. This also includes sponsored posts, ad placement, and affiliate programs.

For more information about affiliate marketing, see the articles Affiliate Marketing With WordPress: Your Guide To Getting Started: Your Guide To Getting Started and How to Create an Affiliate Marketing Website in WordPress.

Social Media Management

Social media involves building and growing a page or group, creating images and text, engaging with comments, promoting content sharing, viewing analytics, and running ad campaigns. It could also include short videos, polls, and more. Social media alone is enough to keep a digital marketer busy.

For more information, see the article Social Media Marketing in the 2020s.

Video Marketing

Video marketing covers several types of marketing. This includes creating videos to promote products or services, developing video ideas, writing scripts, and leading video production. It also includes creating sponsored ads for influencers, within the search results, and ads to play before, during, and after videos of anyone that displays ads on their videos.


Every website that’s trying to grow needs to focus on search engine optimization (SEO). This optimization helps websites rank high for their industry, which is crucial for gaining traffic and customers. This includes keyword research, SEO plugins such as Yoast, correct use of images, snippets, and more. Knowledge of SEO is also helpful for content creation.

For more information, see the article 16 SEO Tips for Small Businesses.


Search Engine Marketing focuses on paid ads for search engines. This includes ad design, placement, bidding on keywords, and monitoring the results.

Affiliate and Product Review Programs

Some companies can benefit from offering affiliate programs and product review programs. These two are often combined.

An affiliate program allows influencers to place a link to a company’s products or services within their content. This includes written, audio, and video content. The influencer would get a portion of the sale for anyone who uses the link. It’s even possible to offer incentives to those with the highest level of sales.

Another way to raise awareness is to ask industry leaders and influencers to review the products or services. A product would be provided in exchange for an honest review. This would allow them to demonstrate the product to their audience.

For more information, see the article Leveraging Micro-Influencers for Business Success.

Develop Your Freelance Digital Marketing Business

Next, the freelance marketer will need to build their business. This will require experience in the field of digital marketing. The best place to start is to build their own brand. This includes every skill they want to offer as a service, such as blogging, video, social media, email, etc.

Freelance digital marketers need a website, a social presence, and an email list. The website should include a landing page with a call to action, a portfolio, a detailed list of your services, case studies, a price list, a way to contact you, and links to your other platforms.

Build social media pages for your business. You should also list your services on social platforms such as LinkedIn. Use these platforms to build your business. Answer questions and be as helpful as possible. Be sure to follow the guidelines of all platforms and the pages and groups within those platforms.

Also, be sure to follow the laws of your location. You might need a business license, decide on a sole proprietorship, etc.

Setting Your Prices

Set your prices based on your level of experience. This includes your work history and clientele. When starting, you’ll need to set your prices lower until you can build your experience. Look at the prices of your best competitors and set your prices as appropriate.

Getting Clients

There are several ways to find clients for your freelance digital marketing business. Look to your network of friends and family and within your professional network to see if they need your services or know someone who might.

Create a lead magnet for your website such as an eBook, webinar, a list, or any type of helpful product. Use this as a lead magnet to build your email list and funnel potential clients into your call to action.

Browse through high-quality job listing sites, such as LinkedIn and Indeed. There are also lots of employment agencies that can find temporary or contract work for local businesses. Make sure to sign up for their job services so you’ll be on their list if the need for a freelance digital marketer arises.

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Also, check with your local businesses. Send them an email, call them, or visit in person if possible and ask if they need a freelance digital marketer.

Contact your previous employers. They already know what it’s like to work with you and would trust you more than someone they don’t know. It’s also possible to contact previous clients, but this is not a good idea if you’re taking business away from your previous employers.

Options include:

  • Your network of friends and family
  • Your professional contacts
  • Previous employers
  • Previous clients
  • Employment agencies
  • Online job boards
  • Social media
  • Online ads
  • Local newspapers

Contact online and local agencies to offer your services. Many types of agencies need digital marketing, including:

  • Advertising agencies
  • Consulting firms
  • Public Relations agencies
  • Financial institutions
  • Educational institutions
  • Insurance agencies

I recommend using as many options as possible to maximize your workload and get the best clients.



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Ending Thoughts on How to Become a Freelance Digital Marketer

That’s our look at how to become a freelance digital marketer. Freelance digital marketing is a lucrative business and it’s always needed by online businesses. It does require skills and experience, but there are lots of ways to get those skills and experience. If you’re interested in this type of business, this post will help you get started in the right direction.

We want to hear from you. Have you followed these steps to become a freelance digital marketer? Let us know about your experience in the comments.

Frequently Asked Questions

Can I freelance while working a full-time job?

Yes, but ensure it does not conflict with your current job’s terms and conditions. Manage your time effectively to balance both commitments.

Is it necessary to have a contract for each freelance job?

Yes, a contract is advisable for each job to clearly outline the scope of work, payment terms, deadlines, and other expectations.

What are the benefits of freelancing compared to traditional employment?

Benefits include flexibility in work hours and location, the ability to choose projects and clients, the potential for a diverse range of work, and the possibility of higher earnings.

How can being your own boss and having freelance clients in freelance writing improve your marketing strategy and help you earn more money?

Being your own boss in freelance writing allows you to choose clients and projects that align with your skills, enhancing your marketing strategy by showcasing specialized work. This targeted approach attracts higher-paying clients, leading to more income.

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