Creating useful and engaging content for your website is a lot easier said than done. Whether it’s text, images, or media, it's hard to come up with quality content ideas that will get users to your site, provide meaningful experiences, and move the needle for your marketing efforts.
Fortunately for you, I've done the research to determine the best content to attract users and influence their buying decisions so you can achieve better results.
These ideas will make it easier for you to start publishing on a regular basis so you can maximize website traffics, brand awareness, and sales.
Without further ado, here are 7 website content ideas you can use to start growing your business today.
1. How-To Guides
When done right, how-to guides can be great for boosting traffic and engagement. They are relatively easy to create, all you have to do is address customer problems in-depth while optimizing the content for important keyword phrases. This will allow you to filter your website traffic down to the ideal customers you want to sell to most.
These types of instructional articles also allow for a lot of formatting flexibility which makes them practical and universal, as well as extremely shareable. Readers will be able to quickly scan the article to get the important information, and those who find the guide helpful in their own life will naturally want to share the information with their friends and family to spread that knowledge.
Another reason why this type of content has become so popular is that it can be used for both acquisition and retention of customers.
Since how-to guides generally focus on early-stage leads, you can use them to help you generate more visibility for your brand online. It's a great way to one-up the competition and showcase your expertise on the subject.
If you can show users that you offer better, more detailed, and more practically useful content, it gives you an edge over the competition and helps you stand out as the best solution to their problems.
Here are a few best practices for writing how-to guides:
Make your post at least 1,500 words
Solve a clear problem for a specific audience
Break up information visually using bullet points, images, screenshots, quotes, etc.
Pro Tip: Create a series of guides to address different, yet related problems - this way you can always compile your guides into an eBook and use it as a lead magnet to build your email list.
2. Infographics
Another great content idea is to design comprehensive infographics for your business. The reason why your business exists in the first place is to solve problems for your customers, and in addition to creating how-to guides, you can also create engaging infographics to share important information in a way that is both visually attractive and easy to digest.
If you regularly share complex information, infographics can make it easier for your readers to understand and retain it.
Humans are largely visual creatures, and studies have shown that people retain more visual information than written or spoken information.







