Since 87% of shoppers start their shop research online, presenting your products effectively is crucial for any business. WordPress, with its versatility and user-friendly interface, offers an excellent platform for showcasing your products through a catalog. While WooCommerce and other e-commerce plugins are popular choices for setting up online stores, there are instances where you might want to create a product catalog without the need for a shopping cart functionality. In this article, you learn how to create a product catalog in WordPress.
Why Create a Product Catalog Without a Shopping Cart?
Before diving into the tutorial, here’s some reasons on why you might want to create a product catalog without integrating a shopping cart:
Showcasing Products
Lead Generation
Brochure Website
Educational Resource
Wholesale or B2B Sales
Showcasing Products
If you're not ready to sell products online yet but still want to showcase your offerings to potential customers, a product catalog is an ideal solution. It allows visitors to browse through your products without the complexity of a shopping cart. In fact, 85% of online shoppers believe product information is super important to their final buying decision.
Lead Generation
A product catalog can serve as a lead generation tool. By capturing the interest of visitors and providing them with detailed information about your products, you can encourage them to reach out for inquiries or quotes.
Brochure Website
For businesses that primarily operate offline or through traditional sales channels, a product catalog on their WordPress site can act as a digital brochure, providing information about their offerings to potential customers.
Educational Resource
A product catalog can serve as an educational resource for your audience. By providing detailed descriptions, specifications, and usage examples for each product, you can help potential customers make informed purchasing decisions. Without the distraction of a shopping cart, visitors can focus solely on learning about your products and their features.
Wholesale or B2B Sales
For businesses that primarily cater to wholesale or (https://verpex.com/blog/website-tips/b2b-website-design) (business-to-business) customers, a product catalog without a shopping cart may be more appropriate. Instead of facilitating direct online purchases, the catalog can be used to showcase available products and their wholesale pricing. Interested buyers can then contact the company directly to place bulk orders or inquire about customization options, fostering personalized interactions and negotiation opportunities.











