Adding a call to action (CTA) button to your WordPress site is a great way to increase conversion rates. But there's more to the equation than just adding a button and calling it a day. Designing and implementing an effective CTA requires a bit of finesse.
In this post, we'll show you how to add a CTA button in WordPress and configure it to redirect users to a specific page or URL. But first, let's answer some commonly asked questions about CTAs and why they're needed.
Let's get started!
What is a Call to Action?
A call to action (CTA) is an instruction or suggestion from a website or advertisement encouraging the user to take immediate action, usually in the form of clicking on a button.
For example, a CTA button on an ecommerce site might say “Add to Cart” while a CTA on a website offering a SaaS site might say “Start your free trial.”
The purpose of a CTA is to prompt users to take action that will lead them further down the conversion funnel. Basically, it's a way to encourage your visitors to take the next step in becoming a customer.
Why Are Call to Action Buttons Important?
Call to action buttons are important because they can help increase conversion rates on your website.
In fact, when factoring in all types of CTAs, those with a lot of negative space (or whitespace) around them perform the best, i.e. buttons. A company’s conversion rate can increase by as much as 232% when doing this!
While there are many factors that contribute to conversion rate optimization (CRO), having an effective CTA is one of the most important.
This is because a CTA button is often the final step in getting a user to take action on your site. And if your CTA isn't designed or placed well, you could be losing out on conversions.
Now that we've answered some common questions about CTAs, let's take a look at how to add a call to action button in WordPress, specifically by using a plugin.
Call to Action Button Plugins for WordPress
Top 8 Time-Saving options
Adding a CTA button in WordPress is easy, thanks to the wide range of plugins available on the market.
In this section, we'll introduce you to some of the best call to action plugins with stylish buttons for WordPress. We'll also provide a brief overview of their main features so you can decide which one is right for your needs.














