Customers rely heavily on the site search, which may make their purchasing experience excellent or bad. Those customer users who cannot discover the information they require may leave the site dissatisfied.
What is a Search Form and How Does it Work?
A site search can work as an integrated search engine that matches terms or keywords to assist consumers to find the specific goods they're looking for on your e-commerce website. However, the use and its function are more complex than just a search tool.
It can provide metrics to analyze consumers' demand and behavior within a search result, specifically over products or services provided on an online shop or marketplace. More of that we will discuss in a few steps in this article.
The Importance of Search Form
The most significant component of online purchasing, according to 61% of consumers, is easy search and navigation. It makes very good reasons for e-commerce shops to take this statistic data seriously as they grow their business and add more products to their online shops.
Before making a significant purchase, 66% of consumers will also do online research on the products they plan to buy either online or in-store. They will spend time reading product reviews to make sure that they’re making the right decision.
Types of Search Forms
There are some common types of search forms we usually found on e-commerce websites. Here they are with related examples:
1. Auto-suggest search forms
This type of search form will reduce misspelled by the web visitors, especially those who browse products from mobile devices. It will also speed up a search result as it shows suggested products instantly.
Often auto-suggest search forms include product thumbnails for a better search result.
Using this technique would also give visitors more ideas about what to search for as well as to encourage visitors to view more products.
Combining all of those mentioned benefits it is clearly understood that auto-suggest search will ensure customers that their searches will return a product result to apply to any scale of e-commerce websites.
CreativeFabrica
Is not only using auto-suggest text but also a thumbnail preview of the product.















