How to Start a Mom Blog and Make Money

Written by Web Hosting Expert

Reviewed by Verpex Blog Editor

Updated October 5, 2022
How to Start a Mom Blog and Make Money

Why Start A Mom Blog

Here are some of the reasons why people start a mom blog:

  • Getting A Following – You get to connect with people with who you share stories, parenting advice, and information.

  • Making Money – You can bring in some extra cash each month by starting a mom blog.

  • Getting Free Products – Usually, people who run a mom blog receive a lot of free products from brands that want to get promoted.

  • Improving Your Writing Skills – Your writing skills will improve greatly when starting a blog, and in addition, you will be doing something you love.

  • Sharing Experiences – While you’re at home with your kids, you can really maintain your sanity by sharing your experiences with the world and people relating to those experiences.

The Process of Starting A Mom Blog

Steps to Start A Mom Blog

Now, we’re going to take a look at the steps you need to take in order to start a mom blog.

Choose the Focus of Your Mom Blog

The direction or focus that your blog will have is the first step you need to take to create a successful blog for yourself. You need to choose a legitimate problem you’re trying to help your readers solve.

This will help you keep your content focused, make it easier for your target audience to find you online, and build a loyal following. When it comes to mom blogs, there are tons of different niches to choose from. So if you're thinking "my blog is just about being a mom," think again! There's much more you can do with your platform.

If you're passionate about something and you think other parents would find it useful and interesting, then that's a great topic for your blog niche!

Choose A Blogging Platform

Choose A Blogging Platform

It’s time to pick a blogging platform once you’ve chosen your niche. There are both paid and free platforms to start a mom blog.

Free platforms

Free website builders include platforms such as Squarespace and Wix. Website builders don’t require any coding skills and are fairly easy to use. However, a website builder isn’t suitable for a professional business since it doesn’t have SEO coding, quality design, and professional features.

The control you have over these platforms is limited, with less available functions and themes, leading to less engagement on your blog. Besides affecting user experience, free blog sites also affect the monetization potential of the site.

Paid Platforms

Although WordPress is a free platform at its core, in order to successfully monetize your blog it can have some cost attached to it in the forms of plugins and themes. Having a managed WordPress hosting plan can further optimize your site’s performance.

WordPress is the most popular CMS, and for a good reason. WordPress has the following benefits:

  • You have total control over your site.

  • The wide variety of themes that are out there can make your blog design look incredible.

  • It is fast and simple to add website content.

  • You can do just about anything on your site with plugins.

  • Updating and maintaining the blog is a piece of cake.

  • There are millions of users who are knowledgeable and can help you answer questions and solve problems.

If you want to know more about the difference between website builders and WordPress, make sure you check out our blog post!

Decide on The Domain Name

When deciding on the name of your blog, there are some things to consider:

  • Make sure that it grasps the attention of readers and that it isn’t overly complicated.
  • See if the domain name that is associated with your blog is available for registering.
  • Remember that the name has to be as unique as possible, but at the same time, it shouldn’t be difficult to remember or spell.
  • Top level domains like .com, .org and .net are preferable

Buy a Hosting Plan

Hosting is an integral component of every website, blog and application because it is essentially the foundation your site will stand on. While there are different types of hosting available, all of them essentially carry out the same function — to provide a location for your website files to reside when users attempt to access them.

Install A Theme and Plugins for Your Blog

Install A Theme and Plugins for Your Mom Blog

If you’ve decided to go with WordPress for your blog, you will need to customize the look and functionality of your website. You want to make sure that potential readers find the design of your blog attractive. If you decide to choose a free theme, make sure that the source is reputable.

There are some plugins that are a must-have for blogs. These plugins can really enhance the user experience and the appearance of your blog for your readers. These plugins include:

  • Everest Forms – Everest Form is one of the best plugins to add a form to your blog.

  • Yoast SEO – The efficiency of your blog can be made better with a lot of the features that Yoast offers, as well as SEO.

  • Akismet Anti-Spam – Akismet is a plugin that will help your blog deal with spam.

Some other noteworthy plugins we would like to mention include ThirstyAffiliates, Jetpack, User Registration, UpdraftPlus, wpDiscuz, and NextGen Gallery.

Now that your blog is built, you can start creating your first post! Remember that before you launch your blog and start promoting it, you need to have from five to ten blog posts so people have something to read while they’re visiting your blog.

How to Monetize Your Mom Blog

Monetizing Your Mom Blog

Below, we’ll discuss a few monetization strategies that have helped mom bloggers in making an income out of their blogs.

  • Display Ads – You can take part in ad programs such as Google AdSense or join ad networks such as Propeller Ads, Infolinks, and Media.Net. Your blog will have ads displayed on it, and every time a visitor clicks or views an ad, a small fee will be paid to you. As your audience grows, this will add up to a nice source of passive income.

  • Affiliate Marketing – You might not have your own services or products you can sell as a new mom blogger. A great way to start making money while you’re a beginner is through affiliate marketing, by recommending services and products of other people. You can join affiliate networks like Impactor, Awin, Flexoffers, shopping sites like Amazon, or even private affiliate programs.

  • Sponsored Content – Another way of making a profit from your mom blog is to get sponsored content from individual brands or ad agencies in your niche. You can also have sponsored posts created by guest writers building a positive reputation for your blog and increasing your social reach. All you need to do to get sponsored content on your blog is reach out to companies or individuals and let them know you’re available for collaboration.

  • Sell Your Services – If you have any knowledge or skills that you can share with your audience, you can use this as a way to monetize your blog. For instance, you can offer services such as graphic design (eBook covers, Pinterest pins, logos, etc.) creating an online course, social media management, and so on.

  • Create Your Own Digital Products – You can create information or digital products, such as templates, printables, online courses, e-Books, and pretty much any product that your readers will find useful and relevant.

  • Selling Physical Products – There are a lot of physical products that you can sell on your mom blog, such as mugs, branded T-shirts, crafts, novel items, photography, and other merchandise. The type of merchandise you will sell will depend on the niche your blog is in. Your mom blog can even feature an eCommerce store where you can sell the items to your audience directly.


Starting a mom blog is a really great way to do something creative, share your knowledge and experience with the world, and make some money while you’re doing something that you love. It doesn’t matter if you’re a 9 to 5 mom, a work-from-home mom, or a stay-at-home mom. Now you know all the steps it takes to start a mom blog, and you can get started right away! Before starting your mom blog, make sure to secure all relevant elements such as choosing and registering your domain and a suitable hosting plan.

Frequently Asked Questions

Where can I find mom bloggers?

Some of the best mom blogs are 24/7 Moms, Love That Max, ModernMom, Rockin Mama, Mom Blog Society, Rookie Moms, Sassy Moms, Tech Savvy Mama, Mamavation, and Cool Mom Picks.

What should I post on my mom blog?

Mommy blog topics to consider are homemade baby food, breastfeeding, co-sleeping, babywearing, working mom, mom of multiples, sewing baby clothes, dating after divorce, marriage tips, homeschooling, child photography, family travel, kids’ books, kids’ crafts, and many more.

How do I promote my mom blog?

You can promote your mom blog by starting an Instagram or Twitter account, joining LinkedIn, posting on Facebook, making sure that your Google+ is updated, and taking advantage of Pinterest.

How can a mom be a successful blogger?

Some things you need in order to become a successful mom blogger is to have basic writing skills, to be able to come up with new ideas and to be creative, to have self-drive and motivation to deal with rejection and failure, to be able to learn how to monetize your blog and to have spare energy and time to dedicate to your blog.



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