How to Start a Mom Blog and Make Money

Julia Raznik

Written by Web Hosting Expert

November 10, 2021
How to Start a Mom Blog and Make Money

Why Start A Mom Blog

Here are some of the reasons why people start a mom blog:

  • Getting A Following – You get to connect with people with who you share stories, parenting advice, and information.

  • Making Money – You can bring in some extra cash each month by starting a mom blog.

  • Getting Free Products – Usually, people who run a mom blog receive a lot of free products from brands that want to get promoted.

  • Improving Your Writing Skills – Your writing skills will improve greatly when starting a blog, and in addition, you will be doing something you love.

  • Sharing Experiences – While you’re at home with your kids, you can really maintain your sanity by sharing your experiences with the world and people relating to those experiences.

The Process of Starting A Mom Blog

Process of Starting A Mom Blog

Now, we’re going to take a look at the steps you need to take in order to start a mom blog.

Choose the Focus of Your Mom Blog

The direction or focus that your blog will have is the first step you need to take to create a successful blog for yourself. You need to choose a legitimate problem you’re trying to help your readers solve.

When it comes to mom blogs, the niche is very broad. Some sub-niches you can try out are the following: traveling, self-employment, crafts, cleaning/organizing, cooking and baking, money-saving advice and budgeting, homeschooling, pregnancy, parenting advice, making money as a mother, weight loss, lifestyle, home décor, beauty and fashion, and so on.

Choose A Blogging Platform

Choose A Blogging Platform for Mom Blog

It’s time to pick a blogging platform once you’ve chosen your niche. There are both paid and free platforms to start a mom blog. . Website builders include platforms such as Squarespace and Wix. Website builders don’t require any coding skills and are fairly easy to use. However, a website builder isn’t suitable for a professional business since it doesn’t have SEO coding, quality design, and professional features.

The reason for this is because the control you have over these platforms is limited, and they grant you access to a handful of functions and themes, which will result in more users leaving and less engagement on your blog. Besides affecting user experience, free blog sites also affect the monetization potential of the site. You will have a hard time trying to make a name for yourself by displaying ads on your blog since the advertising options are quite limited.

Instead, we suggest that you go for a content Management System (CMS) such as WordPress when starting your mom blog. WordPress is the most popular CMS, and for a good reason. WordPress has the following benefits:

  • You have total control over your site.

  • The wide variety of themes that are out there can make your blog design look incredible.

  • It is fast and simple to add website content.

  • You can do just about anything on your site with plugins.

  • Updating and maintaining the blog is a piece of cake.

  • There are millions of users who are knowledgeable and can help you answer questions and solve problems.

If you want to know more about the difference between website builders and WordPress, make sure you check out our blog post!

Decide on The Domain Name

When deciding on the name of your blog, make sure that it grasps the attention of readers and that it isn’t overly complicated. See if the domain name that is associated with your blog is available for registering. Remember that the name has to be as unique as possible, but at the same time, it shouldn’t be difficult to remember or spell.

Buy Hosting

If you’ve picked a website builder for creating your blog, you should know that a website builder is hosted for you. However, you will need hosting if you’ve decided to go for self-hosted WordPress. Even though buying hosting can seem like a daunting task, we’re here to assure you that WordPress is worth investing effort and time in the long run.

When looking for a hosting provider for your blog, make sure that you look for an option that is reliable, easy to use, and affordable. Search for a hosting provider that offers 24/7 support, so if you have questions or run into an issue any time of the day, they’ll be available to help you.

Install A Theme and Plugins for Your Blog

Install A Theme and Plugins for Your Mom Blog

If you’ve decided to go with WordPress for your blog, you will need to customize the look and functionality of your website. You want to make sure that potential readers find the design of your blog attractive. If you decide to choose a free theme, make sure that the source is reputable.

The functionality of your site will be greatly increased by plugins. There are some plugins that are a must-have for blogs. These plugins can really enhance the user experience and the appearance of your blog for your readers. These plugins include:

  • Everest Forms – Everest Form is one of the best plugins to add a form to your blog.

  • Yoast SEO – The efficiency of your blog can be made better with a lot of the features that Yoast offers, as well as SEO.

  • Akismet Anti-Spam – Akismet is a plugin that will help your blog deal with spam.

Some other plugins we would like to mention include ThirstyAffiliates, Jetpack, User Registration, UpdraftPlus, wpDiscuz, and NextGen Gallery.

Now that your blog is built, you can start creating your first post! Remember that before you launch your blog and start promoting it, you need to have from five to ten blog posts so people have something to read while they’re visiting your blog. For further guidance on WordPress plugins, you can read more on our blog.

How to Monetize Your Mom Blog

How to Monetize Your Mom Blog

Below, we’ll discuss a few monetization strategies that have helped mom bloggers in making an income out of their blogs.

  • Display Ads – You can take part in ad programs such as Google AdSense or join ad networks such as Propeller Ads, Infolinks, and Media.Net. Your blog will have ads displayed on it, and every time a visitor clicks or views an ad, a small fee will be paid to you. As your audience grows, this will add up to a nice source of passive income.

  • Affiliate Marketing – You might not have your own services or products you can sell as a new mom blogger. A great way to start making money while you’re a beginner is through affiliate marketing, by recommending services and products of other people. You can join affiliate networks like Impactor, Awin, Flexoffers, shopping sites like Amazon, or even private affiliate programs.

  • Sponsored Content – Another way of making a profit from your mom blog is to get sponsored content from individual brands or ad agencies in your niche. You can also have sponsored posts created by guest writers sometimes. You can build a positive reputation for your blog and increase your social reach by hosting guest writers. Even if your audience is small, this method of monetization can still work, as look as your audience is engaged. All you need to do to get sponsored content on your blog is reach out to companies and let them know you’re available for this type of collaboration.

  • Sell Your Services – If you have any knowledge or skills that you can share with your audience, you can use this as a way to monetize your blog. For instance, you can offer services such as graphic design (eBook covers, Pinterest pins, logos, and so on), creating an online course, social media management, and so on.

  • Create Your Own Digital Products – You can create information or digital products, such as templates, printables, online courses, e-Books, and pretty much any product that your readers will find useful and relevant.

  • Selling Physical Products – There are a lot of physical products that you can sell on your mom blog, such as mugs, branded T-shirts, crafts, novel items, photography, and other merchandise. The time of merchandise you will sell will depend on the niche your blog is in. Your mom blog can even feature an eCommerce store where you can sell the items to your audience directly.

If you want to know more about blog monetization, make sure that you read our blog post on this subject.


Starting a mom blog is a really great way to do something creative, share your knowledge and experience with the world, and make some money while you’re doing something that you love. It doesn’t matter if you’re a 9 to 5 mom, a work-from-home mom, or a stay-at-home mom. Now you know all the steps it takes to start a mom blog, and you can get started right away!

Frequently Asked Questions

Where can I find mom bloggers?

Some of the best mom blogs are 24/7 Moms, Love That Max, ModernMom, Rockin Mama, Mom Blog Society, Rookie Moms, Sassy Moms, Tech Savvy Mama, Mamavation, and Cool Mom Picks.

What should I post on my mom blog?

Mommy blog topics to consider are homemade baby food, breastfeeding, co-sleeping, babywearing, working mom, mom of multiples, sewing baby clothes, dating after divorce, marriage tips, homeschooling, child photography, family travel, kids’ books, kids’ crafts, and many more.

How do I promote my mom blog?

You can promote your mom blog by starting an Instagram or Twitter account, joining LinkedIn, posting on Facebook, making sure that your Google+ is updated, and taking advantage of Pinterest.

How can a mom be a successful blogger?

Some things you need in order to become a successful mom blogger is to have basic writing skills, to be able to come up with new ideas and to be creative, to have self-drive and motivation to deal with rejection and failure, to be able to learn how to monetize your blog and to have spare energy and time to dedicate to your blog.

Julia Raznik
About the Author
Julia Raznik
View all posts by Julia Raznik

Enter Discount Code MOVEME During The SIGN UP Process To Get 90% Off Your First Month

with the discount code


Use Code Now
Jivo Live Chat