How to Start a Jewelry Business Online

Julia Raznik

Web Hosting Expert ··Website Tips

How to Start a Jewelry Business Online

Thinking of bringing your jewelry business online?

If you’re not sure where to begin, you shouldn’t worry. There are many people who don’t know the steps they need to take in order to start an online business. That’s why today, we’ll go over the process of opening a jewelry business.

What Is an Online Store?

An online store is a website where customers place orders. There are many business models under which this online store can operate, including consumer to consumer, business to business, and business to consumer. The online store might be run by a major retailer, a small local store, or a person who sells items through a third-party website.

Why Your Jewelry Business Should Sell Online

Why sell Jewelry Online

By running an online store, you will allow shoppers to buy your jewelry 24/7, which makes it a lot easier for customers, and in turn, you will increase sales.

You can integrate with social media and let people shop from their feed. With an online store, you have more channels through which you can engage with customers.

With an online store, you’re not limited to a physical store that will sell products to customers that are in a nearby area. This will vastly expand your potential revenue and customer base. You will be able to sell your jewelry to people all over the world.

What Are the Most Common Online Jewelry Niches?

  • Costume Jewelry – Also known as fashion jewelry, this type of jewelry is meant for everyday use. It uses imitation and lower-cost materials like copper, brass, plastic, wood, synthetic diamonds, and other metals.

  • Fine Jewelry – Fine jewelry is made out of gemstones and valuable metals like platinum, silver, gold, rubies, and diamonds. This type of jewelry is considered high-end, it Is typically worn on special occasions, and it is very stylish.

  • Handmade Jewelry – Handmade jewelry is made by business owners that want to sell custom or unique jewelry pieces. This type of jewelry can be mass-produced.

Tips When Starting an Online Jewelry Business

Tips to Start Online Jewelry Business

Develop A Business Plan

No matter if you’re getting your finances from a fund, bank, your family, or you’re financing your online jewelry store yourself, you will need a business plan that is solid and detailed. There are many business plans templates you can find online.

Some of the key elements of a business plan are an explanation for your business and what you do, the kind of jewelry you will sell, and details about the products, market research, selling and marketing plans, and funding options.

By having a business plan, you will make a great impression on financiers, and you will look more legitimate.

Pick Your Niche and Target Audience

Before you start implementing your idea, you need to make sure that there is a feasible target market for what you want to sell, and you also want to make sure that the market isn’t over-saturated.

Typically, when people look for jewelry, they already know what they are looking for. Make sure that you understand what your potential customers are looking for and that you know which type of audience you want to attract. By understanding who your audience is, you will be able to better target your marketing and generate more sales.

Study the Competition

Competitive Analysis for Online Jewelry business

When opening an online jewelry business, it Is necessary you know who your competitors are. Make sure you take time to research your competition. Research their press coverage, reviews, marketing strategy, social media channels, offers, and pricing.

Notice what your competitors are doing, get inspired, and build upon that idea. However, look for ways that your jewelry will differentiate from the jewelry that your competitors are offering.

For instance, there are negative reviews on the jewelry by your competitors, saying the colors are fading quickly. Take that information and make sure your jewelry doesn’t have the same issue.

Choose Your Business Name

You want to make sure that your business name will represent your company well. Thinking of the proper name can take a longer period of time since you want to find the one that suits your business the best.

You need to figure out a name that has simple spelling, can be easily remembered, lacks numbers, is short in length, is easy to pronounce, and is unique when compared to the names of your competitors.

Some business owners use their personal name as the name for their company, while others think of a more creative name.

Domain and Hosting

For an online jewelry store, it is key to have your own website. On the website, you can promote your jewelry and control all of the branding. Firstly, you will need to register a domain name.

At Verpex, we help you choose the perfect domain name. Through our website, you can check the availability of a domain you’re interested in. We will provide you with the ideal domain name experience.

You will also need to find a hosting platform. WordPress is an excellent choice for professionals and for beginners. However, there are many other content management systems, as well as website builders you can use to create your website.

If you’re looking for a comprehensive hosting plan for your website, at Verpex, we offer affordable web hosting services. With our hosting plans, we also offer a free domain, as well as 24/7 support and a 60-day money-back guarantee.

Choosing the Necessary Website Functionalities

Necessary Website Functionalities for Online jewelry business

There are some functions that must be included on your website for it to be functional. These are:

  • User-friendly web design – Your website should be easy to navigate and provide an excellent experience to users.

  • Mobile optimization – Since so many people are browsing the internet on their phones, your site should be optimized for mobile devices.

  • High-resolution product and marketing content – The product and marketing content you post on your site should be high-quality and relevant.

  • Social media integration – Social media makes your website more interactive, and it encourages conversation.

  • SEO features – SEO is an important part of your site you shouldn’t overlook since it increases the quantity and quality of website traffic and it provides exposure to your business.

  • Detailed shipping options – Make sure your customers are informed about the shipment options and costs.

  • Security features – Since users will be sharing their personal and financial information on your website, the security of your website should be top-notch.

  • Clear return policy and FAQ – Make sure your site features a return policy since it’s an absolute necessity for an eCommerce site. Also, include a frequently asked question section.

  • Product management tools, promotion campaign management, cross-sell and up-sell capabilities, and advanced payment is also an important aspect of your website.

Web Design

With so many platforms, apps, and plugins available, building a website is not so scary as it was in the past. Using a CMS, eCommerce platform, or a website builder, you can now build a website for your jewelry business in a matter of minutes. These tools are designed in such a way as to make creating a website as easy as possible.

These tools offer pre-made templates to design your website and many plugins to customize its looks and functionality. You can also upload your own design.

Create A Marketing Strategy

Marketing Strategies for Online Jewelry Business

Develop a marketing strategy that will help you target your marketing efforts.

  • Social media marketing – Before making a decision, customers read reviews and research products. Using social media, you can emphasize what makes your business unique. If your jewelry is eco-friendly, on social media, you can point out that your products are good for the environment and share photos.

  • Email Marketing – One of the best ways to improve customer retention and to keep your brand relevant is by building an email list. However, be cautious not to overwhelm your email subscribers by sending them too many emails since this can lead to unsubscribing.

  • SMS marketing – SMS marketing is using text messages to communicate reminders, updates, and offers to your customers. With text messages, you can be sure that the people who have subscribed to you can see your promotions and messages.

  • Paid adverts – Ad Campaigns on channels like Google Ads, Instagram, and Facebook Ads can immensely grow your business. Even though the costs of ads are growing, there are still a very attractive channel for marketing for jewelers.

Find A Fulfillment Solution

In the beginning, you will most likely store inventory in your home. However, your fulfillment strategy will need to be rethought of since you will need more space as you grow your business. You might want to outsource fulfillment once it starts being hard to pack and ship orders on time.


Hire staff for Online Jewelry Business

If you feel overwhelmed with responsibilities all the time, you should hire someone that will help you out. You will probably need another person who will help you out with the management of your jewelry stores, like tracking orders, updating inventory, chatting with customers, and similar tasks.

You will definitely need an assistant if you make the jewelry yourself. Ecommerce employees that online stores usually hire are accountants, customer service, digital marketers, supply chain specialists, channel leads, general managers, business strategists, and so on.

Starting A Blog

Your content marketing strategy should include a blog for your website. With this blog, you will be able to help your potential customers, provide valuable content to them, and educate them. The blog can contain different types of content like images, videos, articles, audio files, etc.

The blog should be about sharing informative content and learning and not about aggressively making people buy your products. With the help of the blog, you will gain credibility and authority for your store. You will also be able to get shared and generate traffic without having to spend any money.

Stock Management

Stock management is much more than counting the products at the end of the day and knowing how many of each kind of product you have. It is the process of managing and organizing stock throughout the supply chain. The point of this activity is to lessen the cost of holding inventory while customers still get the products they want.

For better stock management, avoid keeping dead stock that can no longer be sold due to the fact it’s irrelevant, out of style, or gone out of season.


Although the process of opening up an online jewelry store can seem intimidating, it is still an exciting endeavor. Starting an online jewelry store from scratch can be a very fulfilling task.

We hope that the advice we provided will help you along the way. Just remember it takes effort and time to make sure you will get the right results. As your brand evolves, make sure you pay close attention to market changes, consider your customer, and continue doing research!

Frequently Asked Questions

Do online jewelry stores make money?

Online jewelry stores are highly profitable, and selling jewelry is a big business.

Is it safe to sell jewelry online?

As long as you work with a trustworthy and reputable buyer, it is completely safe to sell jewelry online.

How to start an online jewelry store?

To start an online jewelry business, you need a business development plan, a target audience, a brand name, research on your competition, staff, a marketing strategy, and a website for your store.

Is starting an online jewelry store expensive?

By using a CMS or website builder, you will be able to cut down on costs enormously. The best thing is, you don’t need to have any knowledge of coding.

Julia Raznik
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Julia Raznik
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