How to Start a Jewelry Business Online

Julia Raznik

Written by Web Hosting Expert

Reviewed by Verpex Blog Editor

Updated September 2, 2022
How to Start a Jewelry Business Online

Thinking of bringing your jewelry business online?

Running a jewelry business has never been easier than it is today. With the rise of eCommerce, there’s an increasing number of online jewelry marketplaces. Entrepreneurs and business owners can now run an online jewelry business from their homes and reach more customers than ever before

What Is an Online Store?


An online store is a digital shop that allows buyers to choose from a range of products, typically using a shopping cart. A website is required for an online store, and the store typically has an electronic payment system. An online shop can also be called an eCommerce site, an online store or a virtual shop.

There are many business models under which this online store can operate, including consumer to consumer, business to business, and business to consumer. The online store might be run by a major retailer, a small local store, or a person who sells items through a third-party website.

Why Your Jewelry Business Should Sell Online


Why sell Jewelry Online

Customers should be able to buy products at any time of day, not just when your business is open. An e-commerce solution enables shoppers to purchase goods at their convenience and allows companies to have online stores that are available 24/7.

You can integrate with social media and let people shop from their feed.

With an online store, you’re not limited to a physical store that will sell products to customers that are in a nearby area. This will vastly expand your potential revenue and customer base. You will be able to sell your jewelry to people all over the world.

What Are the Most Common Online Jewelry Niches?


  • Costume Jewelry

Also known as fashion jewelry, this type of jewelry is meant for everyday use. It uses imitation and lower-cost materials like copper, brass, plastic, wood, synthetic diamonds, and other metals.

  • Fine Jewelry

Fine jewelry is made out of gemstones and valuable metals like platinum, silver, gold, rubies, and diamonds. This type of jewelry is considered high-end, it Is typically worn on special occasions, and it is very stylish.

  • Handmade Jewelry

Handmade jewelry is made by business owners that want to sell custom or unique jewelry pieces. This type of jewelry can be mass-produced.

Tips When Starting an Online Jewelry Business


Tips to Start Online Jewelry Business

Starting a jewelry business online is no walk in the park. The competition is fierce, and you’ll have to get creative to stand out. Fortunately, there are certain steps you can take to ensure your success:

Develop A Business Plan

Regardless of whether your online jewelry store will be financed by a bank fund or through your own, you need to make sure that your finances are in order. This is where a fully functional online business plan template will come in handy — and there’s no shortage of resources on the web for templates.

A detailed business description, budget allocation, market analysis and strategy are just some of the elements that are an explanation for your business and what you do, the kind of jewelry you will sell, and details about the products, market research, selling and marketing plans, and funding options.

By having a business plan, you will make a great impression on financiers, and you will look more legitimate.

Pick Your Niche and Target Audience

Before you start implementing your idea, you need to make sure that there is a feasible target market for what you want to sell, and you also want to make sure that the market isn’t over-saturated.

Typically, when people look for jewelry, they already know what they are looking for. Researching who your customers are, what are their interests, hobbies, and financial status will give you a clear picture of which type of audience you want to attract. By understanding who your audience is, you will be able to better target your marketing and generate more sales.

Study the Competition

Competitive Analysis for Online Jewelry business

When opening an online jewelry business, it Is necessary you know who your competitors are. Make sure you take time to research your competition. Research their press coverage, reviews, marketing strategy, social media channels, offers, and pricing.

Notice what your competitors are doing, get inspired, and build upon that idea. However, look for ways that your jewelry will differentiate from the jewelry that your competitors are offering.

For instance, there are negative reviews on the jewelry by your competitors, saying the colors are fading quickly. Take that information and make sure your jewelry doesn’t have the same issue.

Develop a marketing strategy that will help you target your marketing efforts.

  • Social media marketing – Before making a decision, customers read reviews and research products. Using social media, you can emphasize what makes your business unique. If your jewelry is eco-friendly, on social media, you can point out that your products are good for the environment and share photos.

  • Email Marketing – One of the best ways to improve customer retention and to keep your brand relevant is by building an email list. However, be cautious not to overwhelm your email subscribers by sending them too many emails since this can lead to unsubscribing.

  • SMS marketing – SMS marketing is using text messages to communicate reminders, updates, and offers to your customers. With text messages, you can be sure that the people who have subscribed to you can see your promotions and messages.

  • Paid adverts – Ad Campaigns on channels like Google Ads, Instagram, and Facebook Ads can immensely grow your business. Even though the costs of ads are growing, there are still a very attractive channel for marketing for jewelers.

Choose Your Business Name

You want to make sure that your business name will represent your company well. A good business name does a lot of work for you. It establishes your brand's identity and differentiates your enterprise from competitors, bringing a sense of familiarity to customers that view your site or interact with your products offline.

Your name needs to have:

  • simple spelling
  • can be easily remembered
  • should not include numbers
  • short in length
  • easy to pronounce,
  • unique

Domain and Hosting

Domains and website hosting platforms are key to any business. Every organization, no matter the size, needs a strong online presence.

There are a few key elements you need in order to increase your brand awareness online:

Own a website

You can promote your jewelry and control all of the branding. Firstly, you will need to register a domain name register a domain name.

At Verpex, we help you choose the perfect domain name. Through our website, you can check the availability of a domain you’re interested in. We will provide you with the ideal domain name experience.

Hosting platform

WordPress is an excellent choice for professionals and for beginners. However, there are many other content management systems, as well as website builders you can use to create your website.

Hosting plan

Verpex offers affordable web hosting services. With our hosting plans, we also offer a free domain, as well as 24/7 support and a 60-day money-back guarantee.

Choosing the Necessary Website Functionalities

Necessary Website Functionalities for Online jewelry business

There are some functions that must be included on your website for it to be functional. These are:

  • User-friendly web design – Your website should be easy to navigate and provide an excellent experience to users.

  • Mobile optimization – Since so many people are browsing the internet on their phones, your site should be optimized for mobile devices.

  • High-resolution product and marketing content – The product and marketing content you post on your site should be high-quality and relevant.

  • Social media integration – Social media makes your website more interactive, and it encourages conversation.

  • SEO features – SEO is an important part of your site you shouldn’t overlook since it increases the quantity and quality of website traffic and it provides exposure to your business.

  • Detailed shipping options – Make sure your customers are informed about the shipment options and costs.

  • Security features – Since users will be sharing their personal and financial information on your website, the security of your website should be top-notch.

  • Clear return policy and FAQ – Make sure your site features a return policy since it’s an absolute necessity for an eCommerce site. Also, include a frequently asked question section.

  • Product management tools, promotion campaign management, cross-sell and up-sell capabilities, and advanced payment is also important aspect of your website.

Web Design

With so many platforms, apps, and plugins available, building a website is not as scary as it was in the past. Using a CMS, eCommerce platform, or a website builder, you can now build a website for your jewelry business in a matter of minutes. These tools are designed in such a way as to make creating a website as easy as possible.

These tools offer pre-made templates to design your website and many plugins to customize its looks and functionality. You can also upload your own design.

Create A Marketing Strategy

Marketing Strategies for Online Jewelry Business

Develop a marketing strategy that will help you target your marketing efforts.

  • Social media marketing – Before making a decision, customers read reviews and research products. Using social media, you can emphasize what makes your business unique. If your jewelry is eco-friendly, on social media, you can point out that your products are good for the environment and share photos.

  • Email Marketing – One of the best ways to improve customer retention and to keep your brand relevant is by building an email list. However, be cautious not to overwhelm your email subscribers by sending them too many emails since this can lead to unsubscribing.

  • SMS marketing – SMS marketing is using text messages to communicate reminders, updates, and offers to your customers. With text messages, you can be sure that the people who have subscribed to you can see your promotions and messages.

  • Paid adverts – Ad Campaigns on channels like Google Ads, Instagram, and Facebook Ads can immensely grow your business. Even though the costs of ads are growing, there are still a very attractive channel for marketing for jewelers.

Hire staff for Online Jewelry Business

Summary


Although the process of opening up an online jewelry store can be challenging, it’s also very fulfilling. Starting an online jewelry store from scratch can be a very fulfilling task.

Just remember it takes effort and time to make sure you will get the right results. As your brand evolves, make sure you pay close attention to market changes, consider your customer, and continue doing research!

Frequently Asked Questions


Do online jewelry stores make money?

Online jewelry stores are highly profitable, and selling jewelry is a big business.

Is it safe to sell jewelry online?

As long as you work with a trustworthy and reputable buyer, it is completely safe to sell jewelry online.

How to start an online jewelry store?

To start an online jewelry business, you need a business development plan, a target audience, a brand name, research on your competition, staff, a marketing strategy, and a website for your store.

Is starting an online jewelry store expensive?

By using a CMS or website builder, you will be able to cut down on costs enormously. The best thing is, you don’t need to have any knowledge of coding.

Julia Raznik
About the Author
Julia Raznik
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