How to Start a Fitness Blog and Make Money


· ·Website Tips

How to Start a Fitness Blog and Make Money

The number of people interested in health and fitness is growing, and now is the perfect time to start a fitness blog.

Private hosting for the website is worth having if you want your blog to get monetized since website builders like Wix have extremely limited monetization options.

Who Is Your Fitness Blog For?

The blog shouldn’t be only about you and whatever products you’re selling. Instead, it should offer a solution to people’s problems. People will visit your blog because you will provide them with answers to their questions.

To figure out your ideal customer, think about their motivations and aspirations, hobbies, marital and parental status, job, income, gender, and health. Once you know who your target audience is, you will easily offer them the content they need.

Choose Your Niche

Instead of trying to cater to everyone, choose a niche and become an expert in the specific niche. This doesn’t mean that you won’t dabble in other subjects; but instead, you will be more focused on a specific area, and your blog will be more direct.

Some niche ideas are: wanting to lose a large amount of weight, targeting people that want to work out from home, following the fitness regime of a certain celebrity, and so on.

What Do You Need to Start A Fitness Blog?

What Do You Need to Start A Fitness Blog?

Below, we’ve outlined the steps you need to follow in order to start a fitness blog.

Blogging platform/website

There are many different blogging platforms that you can choose from. Some free blogging platforms include Squarespace, Blogger,Wix, and many others. Even though these platforms sound tempting for bloggers, free blogging platforms come with constraints and limitations.

If you want to be taken seriously as a fitness blogger, you should consider building your website with a CMS. CMSs like WordPress are customizable, versatile, and secure.

Domain name

When choosing a domain name for your blog, don’t be too specific since it may cause an issue for expanding your brand in the future. Pick a name that will be easier for the audience to remember, and don’t include words that are hard to spell.

Once you’ve picked a domain name, make sure you register it.


Besides a domain name, you will also need hosting services that will make sure that your site is always available and online for your visitors. If you’re looking to start out a simple blog and you don’t expect too much traffic, you can opt out for shared hosting. However, if you want to be taken more seriously, you should look at other hosting options like fully managed cloud servers or managed WordPress hosting.


To attract visitors to your blog, you need to write high-quality content. There are many types of posts you can publish on your blog, including review posts, list posts, how-to posts, and much more. Depending on your topic categories and the niche you’ve chosen, you can give training and workout advice, nutrition tips, wellness, and lifestyle information, and so on.

Promoting Your Fitness Blog

You need to promote your fitness blog in order to make money from it.

  • Social media channels – You should consider social media platforms like Instagram, Twitter, and Facebook to promote your blog. Promoting your blog on social media is a hugely important part of running a fitness blog.

  • YouTube – Another great strategy is to upload videos to YouTube and embed the YouTube videos on your blog. This way, you will get traffic to your blog page and YouTube channel.

  • Email subscription and email marketing campaigns – Even though social media is a great way to attract people, email marketing is a great way to build a list of loyal fans of your blog.

  • Share your link in groups and forums – When you start running your blog, you should try to share your link everywhere you can. Find online forums that have discussions in your niche, and join groups where your target audience is at.

Main Channels of Monetization

Main Channels of Monetization

After you’ve created and promoted your blog, we come to the interesting part. It’s time to start making money with your fitness blog.

There are many different ways to monetize your blog, including the following:

  • Traffic – Traffic marketing links work just like affiliate marketing, except with traffic marketing, you’re getting paid when you drive traffic to a certain website. Unlike affiliate marketing, the audience doesn’t have to buy anything.

  • Display adds – One of the most profitable ways to start monetizing a site is to display the ad. With ads, you don’t need your own product to sell, but instead, you need traffic in order to perform better. Product placement – Product placement is when you create a piece of content specifically for a sponsor, and you integrate the sponsor’s product, message, or brand straight into the content.

  • Social shares – Driving customers from social media platforms to purchase products can be a difficult task but not an impossible one. To do this, you need to understand your target audience.

  • Leads and affiliate sales – Fitness bloggers have massive opportunities to make money thanks to affiliate marketing. There is a lot of fitness equipment and different types of products that you can recommend to your audience, and you get a commission each time someone buys a product that you recommended.

  • Paid access to videos and personal training – Offering personal training to your audience will not only back up the content you post but will also be a great source of income. Personal training is especially handy when it comes to building trust with your audience.

  • Memberships – You can create membership around meal plans, online coaching, monthly seminars or webinars, fitness blogging tips, healthy eating advice, and so on. How much you will make from membership subscriptions will depend on your level of authority and the value you provide.

  • Nutrition plans – People love nutrition plans, so why not sell them as products that can be downloaded? Meal plans are incredibly versatile and massively popular. No matter what type of diet a person is on, there is a meal plan that can be of help.

  • Sponsored content – With sponsored content, you can charge for reviewing one of your sponsor’s products, publishing a post on a relevant topic with a link to your sponsor’s site. Including your sponsor’s content in your email newsletter, and so on.

  • Brand collaborations – With brand collaborations, you allow companies to access your audience for some form of compensation. These partnerships could be affiliate links, mentions, sponsored posts, sponsorships, and so on.

Do you have any more questions about monetization? Our blog has plenty of information that you can find useful on this subject.


Start Fitness Blog

Now, you have all of the information you need to start a fitness blog. Use the aforementioned steps in order to pick a niche, domain name, and set up your website.

Once you’ve created your blog and it’s up and running, use the tips that we have you to promote and monetize your blog. This way, you can do something that you’re passionate about while making money. Hopefully, our advice will be useful and will help you out in your journey of starting a fitness blog.

Frequently Asked Questions

What should I write about on my fitness blog?

The type of blog posts will be determined by your niche and audience, but some three general areas you could focus on are lifestyle and wellness, training and workout advice, and nutrition tips.

Do I need a blogging strategy?

You will achieve rocketing success if you’re able to create an efficient blogging strategy. Make sure you create a great content strategy for your fitness business.

What type of design should my fitness blog have?

When you’re a beginner, don’t go crazy with the design of the site. The most important thing is to have a site that looks professional, easy to read, and fast.

How do I produce high-quality content for my blog?

To create amazing content for your fitness blog, you will need to do proper research and take your time. Write fewer posts, but make sure that the ones you’ve written stand out.

About the Author
Julia Raznik
View all posts by Julia Raznik