How to Start a Fitness Blog and Make Money

Written by Web Hosting Expert

Reviewed by Verpex Blog Editor

Updated September 15, 2022
How to Start a Fitness Blog and Make Money

If you’ve ever considered getting into the wellness industry, then starting a fitness blog is a great way to do it. Not only is it a viable option for those who have a passion for health and fitness, but it can also be a way to make money.

We’ll be exploring how to set up your domain and hosting accounts, which content is good for your business and how to promote it.

Who Is Your Fitness Blog For?

With so many fitness blogs on the internet, it’s important to know who your blog is for. The target audience is one of the most important things to consider when setting up a fitness blog, as they will influence your content, services, and approach to blogging. Your blog should offer a solution to people’s problems. People will visit your blog because you will provide them with answers to their questions.

To figure out your ideal customer, think about their motivations and aspirations, hobbies, marital and parental status, job, income, gender, and health. Once you know who your target audience is, you will easily offer them the content they need.

Choose Your Niche

Instead of trying to cater to everyone, choose blogging a niche and become an expert in the specific niche. This doesn’t mean that you won’t dabble in other subjects; but instead, you will be more focused on a specific area, and your blog will be more direct.

You can also consider niche ideas that target only part of the fitness industry, such as working out at home. With workouts available online, people no longer need to spend money on actual equipment in order to get fit.

What Do You Need to Start A Fitness Blog?

What Do You Need to Start A Fitness Blog?

Below, we’ve outlined the steps you need to follow in order to start a fitness blog.

Blogging platform/website

There are many different blogging platforms that you can choose from. Some free blogging platforms include Squarespace, Blogger,and Wix. There are many benefits to having a blog on a free platform. One of the most obvious benefits is that it is free. If you have a tight budget, free blog sites can remove that barrier.

Even though these platforms sound tempting for bloggers, free blogging platforms come with constraints and limitations.

Functionality is key when it comes to blogging platforms - you want to be able to control your content and design without restrictions. Free blogging platforms can be limiting in this respect, often only allowing you to set up a subdomain and choose from pre-built themes.

If you want to be taken seriously as a fitness blogger, you should consider building your website with a CMS. CMSs like WordPress are customizable, versatile, and secure.

Domain name

When choosing a domain name for your blog, don’t be too specific since it may cause an issue for expanding your brand in the future. Pick a name that will be easier for the audience to remember, and don’t include words that are hard to spell. Top-level domains are popular and recognizable.

If you're starting a fitness blog, there are a few things to keep in mind when choosing a name. The name of your blog will create the first impression for viewers, and can also play a role in attracting potential readers. Keep these things in mind to choose a strong name for your new blog.

Once you’ve picked a domain name, make sure you register it.


Besides a domain name, you will also need hosting services that will make sure that your site is always available and online for your visitors. If you’re looking to start out a simple blog and you don’t expect too much traffic, you can opt out for shared hosting. However, if you want to be taken more seriously, you should look at other hosting options like fully managed cloud servers or managed WordPress hosting.


To attract visitors to your blog, you need to write blog posts with high-quality content. There are many types of posts you can publish on your blog, including review posts, list posts, how-to posts, and much more. Depending on your topic categories and the niche you’ve chosen, you can give training and workout advice, nutrition tips, wellness, and lifestyle information.

Enrich this content with different elements such as beautiful images, workout videos and detailed articles that will boost your website on the search engines.

Promoting Your Fitness Blog

If you’ve been in the blogging game for any amount of time then you’re probably aware of the importance of promoting your blog. There are so many ways to promote your blog and increase traffic, but if you want to be successful at it then you need to know what kind of promotion works best for you, your niche, and your blog.

  • Social media channels

You should consider social media platforms like Instagram, Twitter, and Facebook to promote your blog. Promoting your blog on social media is a hugely important part of running a fitness blog.

  • YouTube

Another great strategy is to upload videos to YouTube and embed the YouTube videos on your blog. This way, you will get traffic to your blog page and YouTube channel.

  • Email subscription and email marketing campaigns

Even though social media is a great way to attract people, email marketing is a great way to build a list of loyal fans of your blog.

  • Share your link in groups and forums

When you start running your blog, you should try to share your link everywhere you can. Find online forums that have discussions in your niche, and join groups where your target audience is at.

Monetizing Your Fitness Blog

After you’ve created and promoted your blog, we come to the interesting part. It’s time to start making money with your fitness blog.

There are many different ways to monetize your blog, including the following:

  • Traffic

Traffic marketing links work just like affiliate marketing, except with traffic marketing, you’re getting paid when you drive traffic to a certain website. Unlike affiliate marketing, the audience doesn’t have to buy anything.

  • Display adds

One of the most profitable ways to start monetizing a site is to display the ad. With ads, you don’t need your own product to sell, but instead, you need traffic in order to perform better. Advertising with Google Ads is a popular option, however, there are other ways to monetize a website without Adsense.

Product placement

Product placement is when you create a piece of content specifically for a sponsor, and you integrate the sponsor’s product, message, or brand straight into the content.

  • Social shares

Social media is a powerful tool that can help increase traffic to your website and create visibility for your brand. By being active on social media, you can make your brand more recognizable and accessible to new customers. You can also build relationships and credibility with potential customers by being transparent and sharing valuable content.

  • Affiliate sales

Fitness bloggers have massive opportunities to make money with affiliate marketing. There is a lot of fitness equipment and different types of products that you can recommend to your audience, and you get a commission each time someone buys a product you recommended.

  • Paid access to videos and personal training

he internet is becoming more accessible to everyone, making it easier than ever to create your own website. With no barriers to entry, owning your own platform is within reach today. Offering paid access to your videos makes customers feel your are providing quality content what is worth their time and money.

  • Memberships

You can create membership around meal plans, online coaching, monthly seminars or webinars, fitness blogging tips, healthy eating advice, and so on. How much you will make from membership subscriptions will depend on your level of authority and the value you provide.

  • Nutrition plans

Help users maintain a healthy diet by teaching them how to cook meals with nutritious ingredients while getting paid! You would be suprised how many are in need of guidance when it comes to what they eat and are willing to pay big bucks for it!

  • Sponsored content

With sponsored content, you can charge for reviewing one of your sponsor’s products, publishing a post on a relevant topic with a link to your sponsor’s site. Including your sponsor’s content in your email newsletter, and so on. You'll want to include references about their product in your newsletter or blog post.

  • Brand collaborations

Paid collaborations have their place, but strong organic brand relationships are far more likely to lead to long-term results and client loyalty.These partnerships could be affiliate links, mentions, sponsored posts, sponsorships, and so on.

Do you have any more questions about monetization? Our blog has plenty of information that you can find useful on this subject.


Start Fitness Blog

The income range for fitness bloggers can be wide due to the variety of monetization methods available. For example, there are some who get paid directly by brands and others whose blogs gross a lot of money per month using sponsored ads.

You can create your own business by selling products related to fitness, or use your personal expertise as content that produces leads and sales.

Frequently Asked Questions

What should I write about on my fitness blog?

The type of blog posts will be determined by your niche and audience, but some three general areas you could focus on are lifestyle and wellness, training and workout advice, and nutrition tips.

Do I need a blogging strategy?

You will achieve rocketing success if you’re able to create an efficient blogging strategy. Make sure you create a great content strategy for your fitness business.

What type of design should my fitness blog have?

When you’re a beginner, don’t go crazy with the design of the site. The most important thing is to have a site that looks professional, easy to read, and fast.

How do I produce high-quality content for my blog?

To create amazing content for your fitness blog, you will need to do proper research and take your time. Write fewer posts, but make sure that the ones you’ve written stand out.



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