How to Start A Beauty Blog

Written by Web Hosting Expert

Reviewed by Verpex Blog Editor

Updated September 14, 2022
How to Start A Beauty Blog

One of the most popular types of blogs on the internet are beauty blogs. They allow people to showcase the things they are passionate about and let them express their creative side.

Even though it might seem like this niche is over-saturated, there are still opportunities for bloggers who want to get started now since the industry is experiencing growth. If you’re interested in starting a beauty blog, this post will go through the basic steps you will need to take in order to successfully launch your site.

Select the Right Platform

Choosing the right blogging platform is one of the most crucial points in the development of your blog. Your blog’s content is pointless if you can’t reach an audience through it.

The best way to do this is to find a blogging platform that is going to be the most appealing to your target audience.There are many platforms from which you can choose, and some of them are for free. However, these free hosting blogging platforms have the following drawbacks: you don’t own your site, there is a lack of control, low monetization potential, limited customization options, and an overall unprofessional look.

Unlike the other platforms mentioned on our list, WordPress is not a website builder but instead a content management system (CMS). We would recommend using WordPress since it’s the best choice for bloggers.


This is one of the older blogging platforms in the industry. Pyra Labs launched the platform in 1999. However, in 2003, Blogger was bought by Google. Blogger is easy to manage and free to use. You can sign in with your Google ID and have a blog running in seconds. It has an interface similar to a Google+ profile.

One of the setbacks of this platform is that it does not receive frequent new features or updates, and you’re limited to basic blogging tools. There are only a few templates you can choose from, so the design options are quite limited.


Squarespace is ideal for creating professional websites, even if you don’t have any technical skills. The platform offers built-in tools that support creatives, small business owners, and bloggers. Using the drag and drop tool that Squarespace provides, you can create an amazing beauty blog.

If you’re looking for an easy way to create an online presence for yourself or your business, this is a great way. It's no surprise that the owners of blogs hosted on this platform are often artistically minded individuals, such as illustrators, photographers, graphic designers and home decor experts. Squarespace has professionally designed templates that are beautiful. However, the integrations are limited to a select few tools and services.


Fun, colorful and dynamic, Wix has everything you need to kick off your online beauty platform. Wix is one of the most popular website builders on the market. They have drag and drop website builders that are a great solution for people that don’t have a technical background or for small businesses who want to build a website easily.

The setup of this platform is easy and quick, there are no coding skills required to build your website, and you can customize your site using third-party apps or dozens of templates. If you’re interested in the advantages and disadvantages of website builders, make sure you read our blog!


With its super easy to set up functionality and wide range of available beauty-related themes, you can create a stunning website in no time. Just like the right accessories can make all the difference to a person's appearance, choosing an appropriate theme can transform your blog into something special.

WordPress offers tons of free and paid plugins, available for mobile as well. The platform is adaptable and flexible to everyone’s needs, and it is great for beginners and user-friendly. In addition, WordPress has a massive community of users and developers, so you can be sure that you will find help anytime you need it.

Pick a Domain Name

Choose a Domain Name for Beauty Blog

Picking a domain is one of the most important steps in building a beauty blog. Make sure that you pick an immediately recognizable, memorable, and unique name that will reflect your brand and your style. Remember to keep your domain short, so it can be easily remembered. Top-level domains such as .com or .net are preferable. If you’re stuck and can’t decide on a blog name, you can use a name generator tool.

Once you’ve chosen the domain name, you will need to purchase it. Keep in mind that some hosting providers, including Verpex, offer a free domain name as a part of their hosting package.

Find A Reliable Web Hosting Provider

The first step in choosing a web hosting provider is figuring out the needs of your website. This includes a clear goal, professional branding, user-friendly navigation, and strong call-to-actions. The right web host will support the building tools or platforms you need to create the website you want, and they will provide your site with proper reliability, speed, and storage.

Once you know what type of services you will need, it’s time to research the web hosting providers. Make sure you compare the key factors between web hosting providers. Consider how fast you can get your new site online, whether you’ll be able to customize the site as you’d like and make sure that the web host meets all your site requirements.

Other things that are equally important are the support services, cancellation policy, and price of signup and renewal.

Pick A Theme and Design

Word Press Theme and Design for Beauty Blog

It is best to find a theme that is specific for beauty blogging so you can suit the preferences of your target audience. Look for a theme that is mobile-responsive, easily customizable to match your style, and has a beautiful and high-quality design.

Install Plugins

Plugins will help you add functionality to your beauty blog such as improving speed, your SEO, and even security. Some plugins you should take a look at are the following:

  • Instagram Feed – Displays your images from social media on your beauty blog, and in that way, it increases your Instagram followers.
  • Optin Forms – Displays appealing optin forms to your pages and posts and grows your email list.
  • MetaSlider – Helps grab the attention of your visitors by adding sliders on posts and pages you choose.

  • Yoast SEO - improves your website’s optimization and provides better visabiloity on Search engines.

  • WP Rocket - boosts your loading time, improves the website’s health score and page speed.

Besides there plugins that are specific to the beauty industry, there are also some plugins that all WordPress blogs generally use.

Create content

Now that your page is set, you can start planning your content. Put together a schedule of how you’re going to post your content, make sure you stay on top of the latest friends, and that your posts are high-quality. You can post:

  • How-to guides;
  • Interviews;
  • Guest blogging;
  • Video content (to add video content on your WordPress website, consider the following plugins: Video Gallery, Envira Gallery, and Smash Balloon)
  • Checklists;
  • Industry news

Create Revenue for Your Beauty Blog

Ways to start making money from your beauty blog

Beauty blogs are one of the most popular types of blogs in the world today. Whether you’re into skin care, makeup, or hair care, there are millions of people interested in reading about it.

This is a highly lucrative niche because there is so much demand for information on the topic.

The possibilities for monetization are also endless on a beauty blog because of the sheer number of products that can be discussed and reviewed.

  • Display Ads – If you’re looking to generate revenue from your blog on a monthly basis, then selling ad space on your blog is a great way to do this. However, keep in mind that this option will work if your site gets a lot of traffic.

  • Brand Sponsorships – You will have the opportunity to work with companies and brands once your blog starts to grow. These companies and brands will pay you for sponsored posts. In exchange for monetary compensation, you can review the products and services that these companies offer.

  • Affiliate Marketing – One of the most successful ways to profit from your beauty blog is through affiliate marketing. With affiliate marketing, you mention a product and add an affiliate link to your post or page. Anytime someone buys the product through that link, you earn a percentage.

  • Selling Your Own Products – Selling your own products can be a great way to profit from your blog. A free eCommerce plugin you can use on your WordPress website is WooCommerce, which turns your site into an online store that is fully functional.

If you want to know more about how to monetize your blog, make sure you read more of our articles!

Tips to Succeed

Address the reader’s struggles

Address the reader’s struggles

You will surely get the attention your blog needs by answering the struggles of the readers.

Target niche audiences

Target niche audiences

To increase the popularity of your blog, write about special topics and post articles for a specific niche.

Offer personalized style guides

Offer personalized style guides

Readers are always looking for more personalized content, like what shade of lipstick goes with a lighter tan.

Share makeup hacks

Share makeup hacks

While tutorials give a step-by-step routine, makeup hacks can be quick tips regarding makeup.

Recreate a famous look

Recreate a famous look

What never fails to get the attention of readers is recreating a famous celebrity look.


Are you thinking about starting a beauty blog? It's a lot of work, but if you follow these steps you'll be on your way to a successful blog that people will love.

Consistency is key to success, so remember to keep at it even when things get tough. Anyone can start a blog, but not everyone can build a successful one.

Frequently Asked Questions

What is a beauty blogger?

A beauty blogger is someone who blogs about outfits, skincare products, hairstyles, makeup, and anything else that falls under the beauty industry.

Do beauty bloggers get paid?

Yes, beauty bloggers get paid. There are several ways to monetize your blog as a beauty blogger, including brand sponsorships and displaying ads.

How to start a beauty blog?

Choose the focus of your beauty blog, choose a blogging platform, buy a domain name and hosting plan, install your theme and plugins, and start creating content!

Do beauty bloggers get free stuff?

Yes, artists and makeup bloggers typically receive free samples of makeup in order to review or promote them.

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