Site search performance matters despite the design interface. What are these search performance components that we need to look up to? Let’s break them down with a short description for each of them.
1. Speed
A fast search or reliable speed in search can improve customer experience and conversion. It’s the key to helping you create, maintain, and optimize powerful, search capability for your web properties.
2. Relevance
How relevant the search keyword is to the search results is also an important component of the search performance. The optimized site search relevance can be done by carefully pre-tuning the keywords for each product or service.
Good filter settings also help to create relevance as it would narrow down the search result from many that possibly come up when you have tons of products or services to offer.
3. Optimized search term filtering
So far it is fairly agreed that search filter settings play an important factor in search performance. You can optimize it by creating:
A clear filter group section or location, Which could be either horizontal filter bars or left-hand filters, or both if you have great numbers of products or services.
An interactive filter setting That allows users to sort the search result in several ways, also it should be easy to reset the selected option filters if they want to start a fresh search. This will require an intuitive yet rich features UI/UX design to accommodate the search filter functionality optimally.
A dynamic search result That only shows the available in-stock products. It saves the time to navigate the products by showing the number of product items left in specific categories, such as size, or color for example.
The search queries of your e-commerce website would be a great resource that gives you statistical information and data analytics, such as:
1. Favorite product ranking within the e-commerce shop
The total sums of the most purchased products or services based on categories can work as valuable data to be included in the filter option. It will be a great reference for the prospective buyers before they decide to eventually buy.
Product or service trend demand could be quite dynamic. Most used keywords in search queries show the top product or service and in a given period, you can learn the pattern by seasons or occasional events.
This search result information will help you give a clear insight into how to manage your stock that is either in stock, no stock, or not available. You can prepare the number of production or availability of your product stock as you understand the statistical pattern.
3. Comprehensive site search queries
Whenever it’s possible to collect search queries and filter settings log which is done by your web visitors, then it is the best approach to analyze or understand what your customers or buyers need when they visit your website.
The analytic data would be an effective alternative yet practical compared to customer surveys which they often skip because of the time spent completing them. You’ll also have the chance to learn the customer’s behavior and demographic when they use the filter sorting and adjustment.
Conclusion
The study cases and examples of successful e-commerce websites that we have discussed earlier give us clues that user-friendly site-search experiences lead to a higher conversion rate as customers who use the search form seamlessly will likely buy products.
The benefit of search forms for e-commerce websites is that data analytics can get impact your business decision on how you handle the relevant product content in the future. It’s also important to review the current product keywords or parameters from time to time based on the search result data analytics to keep the search relevance updated.
A well-designed search system also gives you more opportunities to get information that you can use to display related products to offer. Combined with a good web layout, this related product display will increase your product's exposure and some more purchases as the customer have more choices to go with.
Frequently Asked Questions
Can I use hosting for WordPress for an ecommerce site?
Yes, of course. In fact, the platform has some of the best online stores and a range of payment processor plugins on the market.
How customizable is my ecommerce store?
This depends on the eCommerce tool you use. For example, Magento is 100% customizable, and you can amend just about every aspect. Shopify on the other hand has far fewer customization options.
Is shared hosting good for eCommerce?
There are several advantages of using shared hosting for eCommerce, like its low cost, security, and user-friendliness. However, if you’re looking for a scalable hosting plan, managed cloud server might be a better choice for you.
Can WordPress be used for eCommerce?
WordPress offers many different ways to build an eCommerce online store for all types of products and markets. Almost 40 percent of all online shops are powered by WooCommerce, a WordPress eCommerce plugin.