Ways to Upsell in Reseller Hosting: A Complete Guide

Reseller hosting offers numerous revenue-generating opportunities that may exceed your expectations. Beyond your core services, you can offer a range of additional services that could significantly increase your monthly revenue. What’s even better is that you often don’t need to do much more than what you already are; instead, a few small tweaks are all that will be necessary.

That said, while upselling is simple in concept, it’s not easy to implement. Knowing what to upsell can be challenging, and you will likely need to try multiple approaches before determining what works and what doesn't. Doing your research in advance is wise, and we’re here to help you today.

Continue reading to discover various methods for upselling in reseller hosting. You’ll find out which products to consider selling, along with the services you may wish to offer. To further assist you, we will also provide some additional tips.

In an ideal world, clients’ websites would always be fine, and nothing bad would happen. Unfortunately, we do not live in a perfect world. Things can and sometimes do happen, such as cyberattacks. Rather than hoping they don’t, being prepared for the worst is essential.

Beyond learning how to prevent different types of cyberattacks, backing up websites is vital. As an add-on, you could provide premium website backup services to your audience. By doing this, you will give them peace of mind and ensure they can continue focusing on growing their businesses instead.

To offer website backup services, you’ll need to partner with a hosting provider that facilitates this. When you sign up with Verpex , for example, you’ll get free backups included in your plan. That way, you will find it easier to serve your audience.

Secure socket layer (SSL) certificates are a cornerstone of modern websites. Installing one is essential for keeping users secure and also ensuring that traffic doesn’t bounce. Many websites have a basic SSL certificate added, which can serve most needs – but it’s not always enough.

For example, eCommerce websites often need advanced SSL certificates. Once you understand the different types of SSL certificates, you can determine exactly what to offer to your audience.

You can sell SSL certificates for specific periods, such as those with quarterly renewals. Once your clients’ websites scale, this is an excellent way to keep them invested in your services, rather than having them switch to a competitor. Ensure your hosting provider offers the types of SSL certificates you need.

When you’re first getting started, having one offer and a singular price point offers numerous advantages. You eliminate all decision fatigue from the customer’s mind, which means they are more likely to complete a purchase. For you, this means you will receive more money faster.

But if you want to scale, a single price point can have limitations. People can’t spend beyond what you offer, which makes it very difficult to increase your income. Since you’ll also be capped in terms of how many clients you can take on, the only way this model works is if you keep increasing the price – which you can only do to a certain extent.

Once you’re ready to grow, creating pricing tiers is the best approach. In addition to your core offer, consider creating one that costs less and a higher-priced option. The cheaper price will be the entry point for clients, while the more expensive one is your premium service.

Understand what your audience will be interested in before you do this. Once you have that information, you can create more effective pricing tiers. Consider running promotional offers as well, such as offering a discount to the first few sign-ups.

Building an email list is one of the most effective ways to create a loyal customer base in the long term. When someone provides their email address, they want to be contacted by you. After nurturing them, these customers are significantly easier to sell to than cold leads.

When growing an email list, you must provide people with a compelling reason to sign up. Free downloads are a simple but effective way to do this. In many cases, you can create your lead magnet in a day or two of focused work.

Your lead magnet must be relevant to your audience. For example, you could offer a short eBook on how to set up a business. Once you’ve built the lead magnet, consider creating sequences that gently introduce users to your offerings. From here, you can upsell.

Reseller hosting might be your primary offering, but it’s not the only thing your audience will need. Knowing how to sell extra services beyond this can unlock a whole new way to generate revenue consistently.

Someone who needs reseller hosting will also likely need someone else to build their website. This could involve copywriting for pages, designing the layout, or optimizing the site’s SEO to improve its visibility in Google and other search engines.

Think about the types of services you can offer to your customers. The easiest way to do this is by reaching out and asking them directly; they’ll often tell you precisely what they need. Once you have this information, hire the right people to assist with this. You can find several platforms for making the right hires, such as LinkedIn and Fiverr.

When upselling in reseller hosting, creating simplified packages is only one part of the jigsaw. To improve your chances of success, you must make these as personalized as possible.

In some cases, you may want to offer specific upsells to customers who’ve been with you for a long time. This is a fantastic way to demonstrate your appreciation for loyalty, and it makes your client more likely to recommend you to others. However, throwing everything at them without considering the benefits is not the right approach.

When creating personalized packages, it is essential to invest a significant amount of time understanding the client and their specific needs. Offer to have a call with them to get the information you need. Once you have these details, provide suggestions on how they can increase their revenue – and how your add-on services can help with this.

When you run a reseller hosting business, you primarily offer services. Because of this, it can be easy to think that you could only increase your revenue by providing more services. This, however, is not true. Rather than focusing solely on trading your time for money, you should think about other ways to diversify your income.

Creating and selling digital products is arguably the best way to increase your income while not trading your time for money. As a reseller hosting business owner, you have more flexibility with this than you might think.

Examples of digital products you can sell include:

• eBooks
• Templates
• Courses
• Notion dashboards

Consider what will benefit your audience the most, and experiment with various products in this space. Learning how and where to sell digital products will also increase your chances of success.

In addition to a website, your clients will also need an email address for others – whether their customers or potential collaborators – to contact them. While they can use a generic domain, this is not very professional and can harm their credibility.

This is a huge opportunity for you. Email hosting is a simple add-on that can be incredibly lucrative. Once a user has bought a custom email domain, they’ll feel much more confident going into conversations and launching. It’s a marker that they’re serious about what they do, which will result in higher revenue over the long run.

To offer email hosting, look for the right provider to resell from. You will need to have the most essential security features, along with other perks that might be nice for your audience. Doing your research beforehand will be crucial.

Website security is a cornerstone of any successful business, and as your clients grow, they will need more advanced tools. For example, they might need solutions that stop more advanced attacks right in their tracks.

Finding a way to provide these premium security services can offer a potential route to generating additional revenue. You will need to know what you’re doing and have the right systems in place to ensure that everything runs smoothly. Additionally, it’s crucial to have a team with talented individuals who are skilled in managing potential issues that may arise.

While premium security services are a great money-maker, this does not mean that you should discard everyone else. You need good levels of security across the board.

Upselling is a crucial skill to master if you want to maximize your revenue as a reseller hosting provider. You can do so in multiple ways, including through direct services and making products that sell passively. Understanding your audience and having an experimental mindset will be two of your most essential assets to ensure that what you do is successful.