How to Promote Your Reseller Hosting Business

As a reseller hosting business owner, one of the biggest mistakes you can make is setting up your company and thinking that others will find you just like that. Getting your name in front of your target audience is vital; without doing so, you’ll remain anonymous for a very long time.

With so many options for promoting your reseller hosting business, knowing where to start can be exhausting. If you’re feeling overwhelmed, you’ve come to the right place; today, you’ll discover all the key information you need to promote your reseller hosting business.

To help you the whole way through, we’ve broken this article into three sections:

• What to do before promoting your business

• The top ways to promote your reseller hosting business

• Other key considerations

Without further ado, let’s get started.

Getting ahead of yourself is very tempting, but ignoring the initial steps is one of many reseller mistakes to avoid. With that in mind, the three most important aspects to consider are listed below.

Identify What Makes You Unique

Your unique selling proposition (USP) is what will really set you apart from your competitors, and it’s a core element of your messaging. Understanding it is one of the most important aspects of being a successful hosting reseller, and you should spend a considerable amount of time thinking about it.

Start by asking these questions:

• What’s difficult for others but comes naturally to me?

• How does my reseller hosting business stand out (e.g., excellent customer service)?

• What are your brand’s values?

Once you’ve identified your USP, it should be a core element of all your messaging. One example could be that you use servers with exceptional uptime.

Determine Your Target Audience

Besides understanding your USP, you also need to determine your target audience. The best way to define them is by creating a customer persona. Go into as much detail as possible here, and think about each of the following:

• Demographic info (age, location, income, etc.)

• Interests

• Needs

• Current pain points (do competitor analysis to determine where your competitors are falling short)

If needed, give your customer persona a name and create an avatar to easily identify them. You can use any writing app for this, such as Google Docs, Notion, and Microsoft Word. Make sure that you understand the difference between B2C and B2B marketing before you determine your target audience.

Outline How Much Time You Have

While the ideal scenario is that you can allocate more time to promoting your business, we don’t always live in an ideal world. Moreover, you’ll have other obligations as a reseller hosting business. Because of this, it’s important that you know how much time you can allocate to promotion.

If you’ve got a full-time job alongside your business, you may naturally only be able to spend a few hours each week promoting your hosting reseller services. However, if you’ve already gone full-time on your business, you could potentially allocate a few hours each day. Being consistent with your efforts and honest about how much time you have are the two most essential factors here.

I strongly recommend hiring someone to help you with promotion if you have a budget. You can hire a contractor; use freelance services like Fiverr and Upwork, along with tools like LinkedIn.

Once you’ve done the initial steps, you’re ready to start thinking about where to promote your reseller hosting business. Below are some of the most common methods, along with their pros and cons.

1. Search Engine Optimization

Search engine optimization (SEO) involves creating content with the aim of appearing in search engine results pages (SERPs). For many reseller hosting businesses, this takes the form of blogging. However, videos can also be part of it.

Ranking on the first page of SERPs can lead to significant organic traffic and a strong brand identity. However, you should expect to wait at least 3-6 months before seeing any kind of reasonable results. To find unique content ideas, you can use SEO tools like Ahrefs, Mangools, and Semrush for keyword research.

Keyword volumes of at least 1,000 per month with low competition are a good starting point, but don’t be afraid of going for some of the more “difficult” ones. Besides the potential long-term gains, you can look at your blog as building a strong brand.

To rank well in search engines, you must produce original content and demonstrate expertise. Google’s E-E-A-T guidelines are a good place to start. You can use AI with SEO, but you shouldn’t rely on it to write your content.Besides creating good content, SEO also covers other elements like site speed; using a high-quality hosting provider can help you with this.

2. Outreach Messages

Outreach emails are the quickest way to get in front of your target audience. As the name suggests, you gather a list of ideal customers and send them a message introducing yourself. Once you’ve established a relationship, you can promote your services.

In addition to email, you can send outreach messages on social media. Tools like Hunter can help you find the contact information for people you wish to contact.

Outreach emails can be highly effective when done correctly, but you’ll need to send a high volume. I recommend aiming for one closed sale per 100 messages. You must also get your messaging right because converting cold leads is incredibly difficult. Researching in advance is also imperative.

3. Social Media

You can also consider building a presence on a social media platform where your audience normally spends their time. LinkedIn, X (Twitter), and Reddit would be the three places I suggest looking at as a reseller hosting business owner.

Besides posting on your company accounts, you should create a personal account and network with others. In my opinion, one of the most powerful marketing tools is to document your journey and share your expertise.

You need to choose the right social media for your target audience. One huge mistake that many entrepreneurs make is talking about things that appeal to other business owners but not the people they’re trying to sell to. Be intentional with your posting, and expect results to take a while at first.

💡 Tip:

Become an active community member on your chosen platform.

4. Setting Up an Affiliate Program

Affiliate marketing is an excellent way to make money online, but it’s easy to forget about the advantages for the business on the other side. When you set up an affiliate program, others do the marketing for you. Over time, you could receive more referrals than would otherwise have been the case.

Ways that others will market you as an affiliate include blog posts, podcasts, YouTube videos, and in their newsletters. Looking for creators to partner with that match your brand is also a good idea.

Setting up an affiliate program is, however, very challenging for a beginner. First of all, you’ll need a pretty decent budget. But beyond that, you must also incentivize people to promote your brand. High commission rates are one aspect, but providing excellent service to your customers is equally as essential.

5. Paid Advertising

If you have some money to spend, you can also consider using paid advertising to promote your reseller hosting business. Search engines and social media are the two main channels for most people.

When you use paid advertising, you’ll typically have more visibility. However, you still need to entice your audience to click through. Using visually-appealing posts with succinct but engaging copy are both essential. You can leverage text, photos, and videos, depending on your chosen platform.

6. YouTube

YouTube is the world’s second-biggest social media platform; Statista reported that it had 2.5 billion monthly active users in 2024. Video content is an excellent way to engage with your audience and show that you’re a real person, while also demonstrating your expertise.

You can talk about your business in several ways on YouTube, outlining the key problems of your audience and showing how you can solve them. YouTube opens new monetization opportunities, too, through affiliate marketing, ad revenue, and other means.

The most important thing to note, however, is that you should stick to business-related topics and not get obsessed with metrics like subscribers. Consider outsourcing your editing and other activities to ensure that you can upload more quickly, and be sure to watch out for YouTuber burnout.

Don’t Expect Instant Results

Expect to feel like you’re talking to nobody in your early days. People will ignore your emails, nobody will interact with your posts, and you’ll probably question why you started a business. Note, however, that this doesn’t last forever. At some point, you’ll start to gain traction; stay consistent for at least a few years, and your efforts will be rewarded.

Don’t Try and Post on Every Channel

Unless you have the budget to hire a huge marketing team, do not try and post on every platform. You’ll burn out, for starters, and you won’t put enough effort into any of them to make one successful. At most, choose two platforms; you can scale up later when you feel comfortable with these.

Adopt a Student Mindset

Learning is the most important business skill you can ever develop. Adopt a growth mindset and be willing to try new things. You should also invest in books and courses, along with reading articles, watching podcasts, and consuming helpful videos. Doing so will help you promote your business more effectively.

Promoting your reseller hosting business is time-consuming but rewarding if you’re consistent with your efforts. You can choose from multiple platforms, each of which has its own unique pros and cons. Make sure that you know your target audience, and to begin with, choose a few platforms at most.