Keyword volumes of at least 1,000 per month with low competition are a good starting point, but don’t be afraid of going for some of the more “difficult” ones. Besides the potential long-term gains, you can look at your blog as building a strong brand.
To rank well in search engines, you must produce original content and demonstrate expertise. Google’s E-E-A-T guidelines are a good place to start. You can use AI with SEO, but you shouldn’t rely on it to write your content.Besides creating good content, SEO also covers other elements like site speed; using a high-quality hosting provider can help you with this.
Pros | Cons |
|---|
A significant return on investment (ROI) when done well | Getting results will take at least 3-6 months |
Great for building brand awareness | Requires a steep learning curve |
Works well with other parts of your marketing strategy | |
Lasting results in the long run if you’re consistent | |
2. Outreach Messages
Outreach emails are the quickest way to get in front of your target audience. As the name suggests, you gather a list of ideal customers and send them a message introducing yourself. Once you’ve established a relationship, you can promote your services.
In addition to email, you can send outreach messages on social media. Tools like Hunter can help you find the contact information for people you wish to contact.
Outreach emails can be highly effective when done correctly, but you’ll need to send a high volume. I recommend aiming for one closed sale per 100 messages. You must also get your messaging right because converting cold leads is incredibly difficult. Researching in advance is also imperative.
Pros | Cons |
|---|
Free | Be prepared for a lot of rejection; you need thick skin |
A quick way to introduce yourself to your target audience | More tedious as a daily task |
| Very difficult to master |
| Will take up a large chunk of your day |
You can also consider building a presence on a social media platform where your audience normally spends their time. LinkedIn, X (Twitter), and Reddit would be the three places I suggest looking at as a reseller hosting business owner.
Besides posting on your company accounts, you should create a personal account and network with others. In my opinion, one of the most powerful marketing tools is to document your journey and share your expertise.
You need to choose the right social media for your target audience. One huge mistake that many entrepreneurs make is talking about things that appeal to other business owners but not the people they’re trying to sell to. Be intentional with your posting, and expect results to take a while at first.
💡 Tip:
Become an active community member on your chosen platform.
Pros | Cons |
|---|
An excellent way to network with like-minded people | Can be very addictive |
Great for branding | Risk of selling to the wrong audience |
Lots of tools for engagement | Prone to algorithmic changes |
Excellent for word of mouth | |
4. Setting Up an Affiliate Program
Affiliate marketing is an excellent way to make money online, but it’s easy to forget about the advantages for the business on the other side. When you set up an affiliate program, others do the marketing for you. Over time, you could receive more referrals than would otherwise have been the case.
Ways that others will market you as an affiliate include blog posts, podcasts, YouTube videos, and in their newsletters. Looking for creators to partner with that match your brand is also a good idea.
Setting up an affiliate program is, however, very challenging for a beginner. First of all, you’ll need a pretty decent budget. But beyond that, you must also incentivize people to promote your brand. High commission rates are one aspect, but providing excellent service to your customers is equally as essential.
Pros | Cons |
|---|
The potential for lots of referrals | Expensive and challenging to set up |
Build relationships in your industry | You need an audience to promote you |
Higher bottom line once people refer your brand | |
Other people do the marketing for you | |
5. Paid Advertising
If you have some money to spend, you can also consider using paid advertising to promote your reseller hosting business. Search engines and social media are the two main channels for most people.
When you use paid advertising, you’ll typically have more visibility. However, you still need to entice your audience to click through. Using visually-appealing posts with succinct but engaging copy are both essential. You can leverage text, photos, and videos, depending on your chosen platform.
Pros | Cons |
|---|
Increased visibility | Can quickly become “pay to play” and eat away at your budget |
The potential for quicker growth than organic marketing | You still need to encourage users to click through |
You can segment your campaigns with significant detail | More expensive than organic marketing methods |
6. YouTube
YouTube is the world’s second-biggest social media platform; Statista reported that it had 2.5 billion monthly active users in 2024. Video content is an excellent way to engage with your audience and show that you’re a real person, while also demonstrating your expertise.
You can talk about your business in several ways on YouTube, outlining the key problems of your audience and showing how you can solve them. YouTube opens new monetization opportunities, too, through affiliate marketing, ad revenue, and other means.
The most important thing to note, however, is that you should stick to business-related topics and not get obsessed with metrics like subscribers. Consider outsourcing your editing and other activities to ensure that you can upload more quickly, and be sure to watch out for YouTuber burnout.
Pros | Cons |
|---|
The option for many other monetization streams | Easy to get obsessed with vanity metrics |
Be more personable with your audience | Creating videos can take a long time to learn |
A huge user base; it’s the second-biggest search engine in the world! | You’re more susceptible to public criticism |
Learn lots of creative skills | |
Don’t Expect Instant Results
Expect to feel like you’re talking to nobody in your early days. People will ignore your emails, nobody will interact with your posts, and you’ll probably question why you started a business. Note, however, that this doesn’t last forever. At some point, you’ll start to gain traction; stay consistent for at least a few years, and your efforts will be rewarded.
Don’t Try and Post on Every Channel
Unless you have the budget to hire a huge marketing team, do not try and post on every platform. You’ll burn out, for starters, and you won’t put enough effort into any of them to make one successful. At most, choose two platforms; you can scale up later when you feel comfortable with these.
