1. Know your audience and do research.
2. Before writing, create an outline for your blog post.
3. Use images or infographics.
4. Support your information by linking to newsworthy and well-known resources.
5. Make sure to link to existing content within your site.
6. Add a list.
7. Use video, memes, or GIFs.
8. Use blocks of color.
1. Know your audience and do research.
It’s important in any business and any website, that you’ve done the research ahead of time, on what audience you want to target. From there, you can do keyword research, and check out what other sites in your niche are doing, as well as gather resources as references that you can use in your blog posts. All of this research is so you can build a blog that delivers unique content.
2. Before writing, create an outline for your blog post.
When you’re about to start writing any paragraphs, you should come up with a few thought provoking sub heading topics that support your article. Your initial research will turn up other articles that you can come up with those subheadings. Use those subheadings as a simple outline, and your articles will look more polished.
3. Use images or infographics.
Use at least one or two images in your article. You can even add infographics. However, if you are adding infographics, you should always have text to support it.
If you’re not linking to outside sites, it’s kind of like the guy standing on a soapbox, shouting into a passing crowd. It’s called the Soapbox effect. It’s hard to believe someone who doesn’t link to others. Plus, it’s good karma in the blog community to link to great content.
5. Make sure to link to existing content within your site.
While you do need to link to a few outside resources, you should also try to link to existing content within your site. This will allow people to read more on your site, because you’ve peaked their interest.
6. Add a list.
Adding a list to your post, whether it’s entertaining or informative, can be a great way to add another outline to your site. For each point on your list, you can write a few supporting sentences.
7. Use video, memes, or GIFs.
Definitely use video, memes, or GIFs. These media formats add more “pop” to your content, much like regular images and infographics.
8. Use blocks of color.
Vary the style of your blog post. Use blocks of color for some areas, or even stylize a blockquote, so it breaks up the blog post’s paragraphs.
In Summary
When you’re wanting to write a good post, remember that you’re trying to add value to the blogging community, not just throw in another article like the rest. Make sure your readers can tell the difference between what they see on your blog, versus the countless other websites out there. Good luck, and happy blogging!
Frequently Asked Questions