Understanding the Meaning of .store Domains

Written by Technology Writer

Understanding the Meaning of .store Domains

Thinking about becoming an online store owner? You're probably here because you're curious about ".store" domains then and what they can do for your business. If so, you're in the right place. Choosing the right domain extension is a crucial part of setting up your online presence, and we're here to help you understand why a .store domain might be the perfect fit for you.

But before we venture much further, let's first take a closer look at this TLD and what it's all about.

What is a .store Domain?

A ".store" domain is a top-level domain (TLD) specifically designed for eCommerce websites. It's like the ".com" or ".org" at the end of a website address, but with a twist. The ".store" TLD tells your website visitors exactly what they can expect - an online store. It's a clear, direct, and memorable way to brand your eCommerce business.



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The History of .store Domains

The ".store" domain was introduced back in 2016 by Radix, one of the world's largest domain registry operators. The goal was simple: to provide a dedicated virtual space for e-commerce businesses. But the journey to its creation started much earlier.

ICANN expanded the available domain extensions to better categorize websites online. As a result, more than 1,200 new TLDs were introduced, including .store. ICANN is the organization responsible for managing the internet's domain name system.

The Competition for .store

Several businesses put in a bid to nab the TLD including Google, Amazon, and Uniregistry to name a few, but Radix won out.

The Growth and Adoption of .store Domains

The .store domain has gained popularity since its launch, as businesses from startups to Fortune 500 companies are using it. Over 250,000 .store domains are already registered, with the number increasing daily. Big companies like Amazon, Apple, Nike, and Emirates, and luxury brands like Hanes and Jimmy Choo, have already bought or created websites with the .store extension.

The .store top-level domain is utilized not just for eCommerce and selling merchandise among NBA teams, F1, PSG, and Stipe Miocic, but also by performance artists Khalid, Foster The People, and Lorde.

The Impact of .store Domains

The introduction of .store domains was a game-changer for the e-commerce industry. It offered a new way for businesses to brand themselves and differentiate from the competition. The .store domain extension has not only provided a dedicated virtual space for e-commerce businesses but also played a significant role in shaping the way businesses present themselves online.

Why Choose a .store Domain?

If you're looking to build an online store, a .store domain can be a great way to differentiate yourself and stand out from the competition. Let's explore some of those reasons now.

Clear Communication

Choosing a .store domain for your e-commerce business has several advantages. First and foremost, it immediately communicates what your website is all about. When customers see a .store domain, they know they're dealing with an online store. This can help build trust and confidence, which can lead to higher conversion rates.

SEO Benefits

Second, a .store domain can help with SEO. Search engines recognize the relevance of your domain to e-commerce, which can improve your visibility in search results. This can lead to increased traffic and, ultimately, more sales.

Stand Out from the Crowd

Lastly, a .store domain can help you stand out from the crowd. As the e-commerce industry becomes increasingly crowded, standing out from the crowd is more important than ever. A .store domain can help you do just that.

Real-World Examples

Let's take a look at some real-world examples of the .store TLD in use.

nike store

Nike, one of the world's leading sportswear brands, uses the domain nike.store for their online store. This domain immediately communicates to customers that they've arrived at Nike's online shopping platform, enhancing the user experience and reinforcing Nike's branding. It currently automatically redirects to Nike.com but the importance of having secured the .store TLD is still apparent.


Emirates, a major airline, uses the domain emirates.store for their online merchandise store. This allows them to separate their e-commerce platform from their main website, making it clear to customers where they can purchase Emirates-branded merchandise.

apple store

Tech giant Apple uses the .store domain for specific marketing campaigns. For instance, they've used the domain name "iphone7.store" in the past to direct customers to their latest products, creating a memorable and direct link to their online store.

Foster The People

Even performance artists are getting in on the .store action. Artists like Foster The People and Lorde use the .store domain for their online merchandise stores, providing a direct and memorable link for fans to purchase their merchandise.

Sports Entities

Various sports entities, including NBA teams, F1, PSG, and Stipe Miocic, use the .store domain for their online merchandise stores. This allows them to provide a direct and memorable link for fans to support their favorite teams and athletes.

These companies recognize the value of a .store domain in branding their online retail operations.



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Choosing the Right .store Domain Name

Choosing the right domain name is a crucial step in setting up your online store. It's your online identity, so it needs to be something that represents your brand well.

Here are a few tips to help you choose a great .store domain name:

The Shorter, The Better

To make your domain name easy to remember and type, choose a short and simple name without complex words or phrases. Aim for simplicity to achieve the most effective domain name.

Keep It On-Topic

If you're selling vintage clothing, it's better to select a domain name like "vintageclothing.store" that reflects your business. As it clearly conveys what you offer, it can also improve your SEO and make it easier for potential customers to find you.

Avoid Numbers and Hyphens

Using numbers and hyphens in your domain name can make it difficult to remember and increase the likelihood of typos. It's recommended to use only letters whenever feasible.

Check for Trademark Issues

Before you register a domain name, make sure it doesn't infringe on any trademarks. The last thing you want is to choose a great domain name, only to find out that it's already trademarked by another company.

Think About Your Brand

Your domain name is a key part of your brand. It should align with your brand name and the image you want to project to your customers. Think about your brand values and how your domain name can reflect those.

Choosing the right .store domain name can be a bit of a process, but it's worth taking the time to get it right. A good domain name can help attract customers, build your brand, and set you up for success in the world of e-commerce.

How to Get a .store Domain

Once you've chosen a domain name, the next step is to register it. This is a straightforward process that involves choosing a domain registrar (the company that will manage your domain), checking that your chosen domain is available, and then paying a registration fee. This fee varies depending on the registrar and the TLD, but for .store domains, it's typically around $30-50 per year.

The whole process typically looks like this:

  • 1. Choose a domain name. This should be short, memorable, and relevant to your business. And with the tips discussed in the last section, you should be all set on that front.

  • 2. Check availability. Use a domain registrar's search tool to see if your chosen name is available.

  • 3. Register the domain. If your chosen name is available, go ahead and register it. You'll need to provide some basic contact information and pay a registration fee.



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Secure Your .Store Domain and Build a Store

So there you have it - the lowdown on .store domains. They're a fantastic choice for any e-commerce business, providing a clear, relevant, and memorable online identity.

If you're ready to take the leap and set up your own .store, Verpex Hosting offers a range of hosting plans, including WordPress hosting packages, to get you started. Remember, your domain name is more than just an address - it's a powerful branding tool that can help you stand out from the crowd and attract more customers. So choose wisely!

Frequently Asked Questions

What is a domain name?

A domain name is the name of your website. A domain name is a word or a phrase that people enter in their browsers in order to be taken to a certain website on the Internet.

What is a top-level domain?

A top-level domain is the last part of the domain name, so it’s everything that goes after the final dot in the domain name.

Who can register a .NET domain?

Anyone can register a .NET domain, as long as the desired domain name is available and not already registered by someone else.

How much does a domain cost monthly?

Usually, domain names cost from $0.99 to $12 per month. However, at Verpex, we offer a free domain name with our hosting packages.

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