Yusuf is Verpex's SEO and LLM Optimisation Specialist, with over seven years of experience in SEO and digital marketing. He leads the SEO strategy with a focus on search performance, technical SEO and AI visibility, and has spent his career helping brands grow their organic visibility and online presence. With an MSc in Marketing and a gold standard NCTJ in Journalism, he knows how search works and enjoys writing about it.
