Randy A. Brown

Interactivity in Digital Marketing
Interactivity in Digital Marketing
Explore interactive digital marketing to boost engagement and conversions with polls, quizzes, and more. Learn effective strategies.
Randy A. Brown
5 min read
Digital Neuromarketing
Digital Neuromarketing
Neuromarketing is an online marketing technique that uses the psychology of persuasion to encourage conversions. It includes the sciences of influence, persuasion, and decision-making. We can use this science in our digital marketing efforts to build our brands, increase sales, and turn customers into returning fans. In this post, we’ll look at digital neuromarketing to see how to use it for your
Randy A. Brown
10 min read
Digital Wallet vs Mobile Wallet
Digital Wallet vs Mobile Wallet
Carrying around cash and cards isn’t always convenient, and they can be lost or stolen. Thankfully, digital wallets and mobile wallets have made paying online and on the go easier than ever. Digital payments have become the preferred method of making payments. They’re convenient and secure.
Randy A. Brown
13 min read
eCommerce Fraud Detection
eCommerce Fraud Detection
As more people are doing business online, fraud has become more prevalent. eCommerce fraud places both merchants and customers at risk. Fortunately, there are ways to detect eCommerce fraud to help you stay safe when buying online. In this post, we’ll look at eCommerce fraud, see the main types, and see how to avoid it using the best eCommerce fraud detection practices.
Randy A. Brown
13 min read
FOMO in Marketing
FOMO in Marketing
We need to capture our audience’s attention to make a sale, but that’s often not enough. Sometimes we have to provide extra encouragement to get them to purchase. That’s where FOMO comes in handy. FOMO, or Fear of Missing Out, is one of the most important and effective marketing techniques. It provides a sense of urgency and scarcity that encourages the customer to purchase. In this post, we’ll
Randy A. Brown
5 min read
Where Can I Sell My Collectibles Online
Where Can I Sell My Collectibles Online
The internet is an excellent place to sell your collectibles. There are lots of websites available to post your items. However, knowing the best places to sell your collection can be confusing. Some offer better services and features than others when it comes to selling collectibles. In this post, we’ll answer the question where can I sell my collectibles online?
Randy A. Brown
5 min read
How to Write a Product Description
How to Write a Product Description
Learn how to write a product description to catch your customers’ attention and increase your sales.
Randy A. Brown
12 min read
How to Market Your Self-Published Book
How to Market Your Self-Published Book
Self-publishing is one of the best methods to have your story or message heard and build a passive income. One of the issues with self-publishing, however, is that you are responsible for marketing your book. Without marketing, your book could sit on a virtual shelf, never to be seen by anyone. Marketing can be a daunting task, but there are lots of methods for marketing self-published books and
Randy A. Brown
10 min read