Having a mobile-friendly and responsive site is crucial in today's market because over 68% of all visitors used mobile devices for browsing the Internet in 2020. So, your site must be optimized for mobile devices so that you can reach a bigger audience and drive traffic to your site. Otherwise, those users will not return to your site and will see it as a bad one.
Have a fast website
The slower your website is, the more time it gives the user to leave and move on to the next one. Around 39% of visitors will exit your site if the images or content takes too long to load. Also, your site will have high bounce rates, and traffic will decrease.
So, try to make your pages as technically optimized as possible and make your site as fast as you can. You can do this by optimizing images, page structure, third-party plugins, etc.
Be a topic expert
Sites that are regarded to be topic experts on the subject area they're writing about are favored by search engines. You may establish yourself as an authority by creating a pillar page, which is essentially a more extensive blog article that covers all aspects of a topic in depth.
Then you develop "cluster content," or supporting blog entries, focusing on long-tail keywords that demonstrate you've thoroughly covered a topic. This will improve your search engine ranking, resulting in more people visiting your website.
Using analytics tools to analyze your site will help you determine what page is most popular, your visitor demographic, etc. They also help to keep track of your SEO metrics. The data you get from these tools can help you create the perfect strategy for content and promotions. You can use Google Analytics to get this data and improve your site's traffic and overall performance.
Researching your competitors, what they're posting, which of their topics get the most traffic, etc., can help you determine a better strategy for increasing your traffic.
You can do this by using BuzzSumo, which is software that puts together the performance and content of specific sites to see what attracts visitors the most. This is an excellent way to see what visitors are looking for and be the one that supplies that kind of content.
Hosting webinars allows you to reach people who want to learn about the topic you are speaking about. It also enables you to conduct an effective promotion campaign, calling the people interested to learn more about you before attending the webinar.
After the webinar is done, make it available for later viewing as well so that people who did not make it can see it too, thus extending the effect it will have and traffic it will attract.
Conferences
All industries have conferences that everyone goes to and are relevant to your business. Simply attending these conferences can drive some traffic to your site. However, speaking at a conference can help you to establish yourself as an industry thought leader, thus gaining significant exposure and traffic for your site.
CTR
The click-through rate, or CTR, measures how many people clicked on and read your post versus how many people viewed the link to your post overall. This will show you how many people are interested in your content and how efficient your advertisement and email marking is.
It's critical to build engaging and appropriate meta descriptions and titles to attract more people to click through and increase traffic to your site. Make sure your titles are brief and snappy, and your description leaves readers wanting more when writing click-worthy meta tags. CTR is loosely tied to direct or on-page SEO, mentioned above.
Creating a community of brand supporters is a terrific strategy to keep people coming back to your website. You can create a Facebook group, Twitter chat, LinkedIn group, or Quora Space just for your fans and others in your business, with a link back to your site, which will result in higher traffic.
Using QR codes
QR codes have become quite popular and preferred by users, especially during the COVID-19 pandemic. It has become standard for restaurants to have their menus available through QR codes. Most customers expect this feature—also, businesses like using QR codes because they not only increase traffic but also track it.
It's essential to give the user a reason to scan the QR code and to place it appropriately, like a CTA button on a website. It should be easily accessible and simple to navigate, and you can rate its success immediately.
Traffic is an essential factor for the success of your business, and you can never get enough of it. It can seem endless and fruitless at some points, but it will have a positive long-term impact on your site if done correctly.
The most important task you will face when driving traffic to your site will be to figure out the proper method through which customers can reach you and to implement this method in a way that will maximize its effect.
Frequently Asked Questions
