Google uses a combination of algorithms, machine learning, and information from authoritative sources on the Internet to create Knowledge Panels. This process involves crawling websites, gathering relevant data and cross-referencing information in order to be precise. While Google algorithms play an important role, to ensure the highest possible representation and update in the Knowledge Panel, it is vital that entities make active management and use of relevant information associated with them so as to improve their performance. In this article, you’ll learn what is Google Knowledge panel, plus how to claim it with WordPress.
Written on by Nile Flores
Estimated read time 5 minutes
What Is Google Knowledge Panel + How to Claim It With WordPress
The first step in the claiming process is to have your website verified on Google Search Console. If you haven't set up your site on Google Search Console, you'll need to do so. Go to the Search Console website and follow the instructions to add and verify your WordPress site.
Update Website Information
Once your website is verified on Google Search Console, it's essential to ensure that the information on your WordPress site is accurate and up-to-date. To create the Knowledge Panel, Google pulls data from different sources, including your website. Ensure that the website has important details such as your business address, contact information and a short but complete description.
Create and Optimize Google My Business Profile
You need to create and optimize your Google My Business profile if you have a local business. For local business knowledge panels, this step is particularly important. Provide a precise description of your business, such as address, phone number, working hours and categories that best describe the services you offer.
Establish Schema Markup
Implementing structured data markup on your WordPress site can significantly influence the information displayed in your Knowledge Panel. Use schema.org markup to give search engines structured information about your business, like a logo, hours of operation, and so on.
Install a Schema Markup Plugin
Configure Schema Settings
Test with Google's Structured Data Testing Tool
Install a Schema Markup Plugin
Use a WordPress plugin that supports schema markup. Popular options include Yoast SEO, RankMath SEO, and WP SEO Structured Data Schema. Please make sure to only choose one of these plugins, otherwise they could conflict with each other.
Configure Schema Settings
Once the plugin is installed, configure the settings to include relevant information. Pay special attention to the Local Business schema if you have a brick-and-mortar presence. In some cases like Yoast SEO, you can purchase their Local SEO extension to help add necessary business Schema to your website.
Test with Google's Structured Data Testing Tool
After implementing schema markup, use Google's Structured Data Testing Tool (also known as the Rich Results Test) to ensure that your markup is correctly implemented and recognized by search engines.
Claim and Verify your Google Knowledge Panel
Now that you've laid the groundwork, it's time to claim your Knowledge Panel.
Search for Your Entity
Click on "Claim this Knowledge Panel"
Provide Necessary Information
Verification Options
Follow Verification Instructions
Wait for Google's Approval
Monitor and Update Information
Search for Your Entity
Perform a Google search for your business or name. Locate your Knowledge Panel on the right-hand side of the search results.
Click on "Claim this Knowledge Panel"
If the option is available, click on "Claim this Knowledge Panel." This will redirect you to the Google Knowledge Panel claiming process.
Provide Necessary Information
Google will prompt you to provide additional information to verify your ownership. This may include details such as your official website, social media profiles, and other relevant information.
Verification Options
Google offers various verification options. Common methods include email verification, phone verification, or submitting official documents. Choose the method that is most convenient for you.
Follow Verification Instructions
Depending on the chosen verification method, follow the instructions provided by Google to complete the verification process. This may involve clicking on a verification link sent to your email or entering a code received via phone.
Wait for Google's Approval
After completing the verification process, wait for Google to review and approve your claim. This may take some time, and Google will notify you via email once the process is complete.
Monitor and Update Information
Once your Knowledge Panel is claimed, it's essential to monitor it regularly and keep the information up-to-date. Google allows you to suggest edits and updates to ensure that the displayed information accurately reflects your entity.
In Summary
Hopefully you’ve learned quite a bit about what is Google Knowledge Panel and how to claim it with WordPress. The Google Knowledge Panel is an excellent tool that provides users with fast access to the most important information about a given entity. From businesses and public figures to organizations and events, Knowledge Panels offer a comprehensive overview that enhances online visibility and credibility.
The ability for entities to control their online narrative, ensuring an accurate and positive representation in the digital landscape, can be facilitated by knowing different types of knowledge panels and actively optimizing related information. The Google Knowledge Panel is still an essential part of the way in which users perceive and interact with entities on the Internet, as it evolves.
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