Google is all about following the links on every site that exists, so a broken link can be detrimental to your website’s SEO. Your visitors also hope when they click on the links on your website, that they work. In this article, you’ll learn how to find and fix broken links in WordPress.
What is a Broken Link?
A broken link is simply a link that isn’t working on your site.
There are a couple ways a link can turn up broken:
1. A site you linked to from somewhere on your own site no longer exists.
2. The link to the page you clicked on goes to a 404 page.
3. You typed the URL wrong.
1. A site you linked to from somewhere on your own site no longer exists.
Some websites don’t last long, whether the company behind it goes out of business, or a blogger loses interest. Linking back to outside sites is good karma in the eyes of Google, but also a way to build authority. If you find broken links from other sites you’ve mentioned, then find a similar website that is newsworthy and related to your content.
2. The link to the page you clicked on goes to a 404 page.
As your website grows, you’re probably modifying some content, and removing other content. You might forget when removing content whether to redirect the link or try to replace the old page with a new one. While 404 pages aren’t too bad for SEO, if you have too many, it could mean that you’re missing out on directing your website visitors to the content you want them to see.
Additionally, in some cases, you may find out that your site could have an issue where pages aren’t working correctly. This could be from a plugin or theme conflict in WordPress.
3. You typed the URL wrong.
Things happen. You may have typed the URL wrong, whether it was the wrong number or it was spelled incorrectly. You should correct the URL and use the wrong one to redirect to the new one. In WordPress, you can use a plugin called Redirection to help with that.
Why is it important to find and fix broken links?
It’s important to find and fix broken links in your site because it is bad for the user’s experience. Your goal when you create your website, isn’t solely about getting your site ranked number one on Google search. It’s to get a return on investment.
If people are on your website, and they encounter a broken link or dead link, they may be deterred from further surfing the site. This means they may not subscribe to your newsletter, share any articles, or buy your stuff.
Sure, it doesn’t look good with Google if they keep finding broken links that are 404 pages, so you should do something about that to make sure you have proper content instead.
Is it better to redirect broken links, fix it to the right URL, or remove?
With internal linking in your site, broken links it’s best to fix the URL if you can. If you can’t, and you’re getting directed to a 404 page, then redirecting is the next solution.
However, if the links are ones for websites outside of your own, then rather than completely remove, just replace with another link. There are millions of websites, and probably a lot of resourceful ones you can pick from.
The only case to remove a broken link on your website, is if someone left a comment, and their website either doesn’t work, or no longer exists. It’s not logical to search and replace the link, or redirect it.
There are several ways to find and fix broken links in WordPress. Some are paid, and some are free. The ones that are paid, will contain a short overview on how the tools can help you. However, this article will focus on 2 main ways to find and fix broken links in WordPress.
How to find broken links in WordPress?
Below are a few methods to find broken links in WordPress:
SEMRush
Screaming Frog
Ahrefs
Google Search Console
Broken Link Checker Plugin
SEMRush



















