AI Isn’t Smart Without This - Learn Prompt Engineering

Written by Full-Stack Developer

August 1, 2025
AI Isn’t Smart Without This - Learn Prompt Engineering

As Artificial Intelligence evolves, becoming more sophisticated in performing tasks, more companies have begun replacing humans with AI-powered tools. From crafting content to solving complicated problems, AI models have become the go-to source for people in various fields looking for quick and affordable solutions.

The fact, technology is moving rapidly towards the direction of automated and intelligent systems. And as things continue to change, new opportunities to address challenges, find solutions to problems, and generate new forms of employment have begun to emerge.

Emerging out of these opportunities is a new job field known as Prompt Engineering, which is an important technique that involves interacting effectively with the AI language models and generative AI models.

In this article, we will explore what prompt engineering entails, including benefits and limitations.

What is Prompt, Prompt Design, and Prompt Engineering?


Prompt design involves creating prompts that extract desired responses from language models. It is a process of crafting instructions to guide AI models to deliver on your instructions.

Prompt engineering also refers to the iterative process of updating and assessing the model's response repeatedly.

Let’s use ChatGPT as an example. When you type into the input box, you’re giving it a prompt. Its response is based on massive datasets which allows it to recognize patterns and statistical relationships within the data, and then connect it to the instruction or question asked.

Prompt engineering can be considered both a technique and an emerging field;

As a technique, prompt engineering is a method of crafting effective prompts to guide language models to produce desired results. It is used by developers, researchers, writers, educators, and people who use AI.

As an emerging field, prompt engineering is a professional field that focuses on understanding model behaviour, designing prompt patterns, automating prompt generation, etc.

While prompt engineers do not train AI models, they use techniques or strategies to design prompts, queries, or instruct AI models like LLMS (e.g., GPT-4 or Granite), guiding them to provide accurate and relevant responses. In simple terms, they help to shape the outputs from a model by directing it.

Prompt engineering is a new field; if you had searched for this job 5-10 years ago, you wouldn’t have found it. This is one of the many Jobs created by Artificial Intelligence.

A prompt engineer's salary based on experience ranges from 60,000 to 200,000.

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Elements of a Prompt


When prompting a language model, it can predict what's to come next, it doesn’t matter whether the prompt is grammatically correct or riddled with typos, it can figure out what you mean to type. When creating prompts, certain factors determine how well the model performs.

There are means of creating an effective prompt, including;

  • Content: The model needs the right information about a task before it completes it. Information can be in form of instructions, context, examples, etc.

  • Structure: The information provided matters. Models deliver more accurate and better results when the task is well-structured.

Components of Prompt engineering include:

  • Objective: The content should have an objective (mission or goal), providing the model with specific information about what needs to be achieved.

  • Instruction: It should include step-by-step instructions on how to perform the task. This is also called "task", "direction", or "steps"

Additional components of a prompt include;

  • System Instructions: Instructions that tell the model how to behave
  • Persona: Defines the role or persona the model should adopt
  • Constraints: The rules the output must follow
  • Tone: Describes the style of response
  • Context: The information the model needs to understand the question.
  • Few-shot examples: Sample inputs and outputs to guide the model's response
  • Reasoning steps: Reasoning steps guide the model to show how it thinks or processes information
  • Response Format: The form of response, which can be in form of a table, paragraph, bulleted list, pitch, etc.
  • Recap: Repeating important points of the prompt
  • Safeguard: Measures to ensure safety and ethical use

These components vary by task and can be structured based on how you want the model to respond.

Example of an engineered prompt versus a normal user prompt:

Typical Prompt: Write an email to schedule a meeting

Better Prompt: Write a polite and professional email to schedule a general meeting on July 13, 2025. This email should include a request for confirmation of attendance. Mention that the meeting memo will be disclosed during the meeting.

No prompt is considered wrong; however, these strategies can optimize the model's performance. By refining prompts continuously, the model's capabilities are maximized, enabling it to deliver more intelligent and efficient responses.

How LLMs and Generative AI Impact Prompt Engineering


How LLMs and Generative AI Impact Prompt Engineering

Gen AI and LLMs are considered the foundation of prompt engineering.

Generative AI is a broader concept, and it focuses on AI generating content that's not text only, but images, videos, 3D models, code, music, etc It learns from patterns gotten from training data sets and then uses them to generate new outputs.

LLMS is a subset of Generative AI trained on large data to understand and generate natural language. They perform numerous tasks like text generation, translation, reasoning, and summarization. Examples include OpenAI's GPT, Meta's LLaMa, Anthropic's Claude, and Google PaLM.

LLMs and GenAI (e.g., GPT-4, DALL-E) can respond to questions, solve problems, write code, create images, etc, but their response depends on how well the input or prompt is written.

Prompt engineers can create templates or scripts to help users get high-quality results. They are employed by companies to optimize AI-powered systems like chatbot content generators and virtual assistants, ensuring they are efficient and effective.

How Prompt Engineering Works for Prompt Engineers


A prompt engineer's workflow includes defining the task, writing prompts, and testing prompts. Prompt engineering makes responses from AI models more accurate and relevant. The process is as follows;

Prompt Creation: When writing prompts, having an unambiguous context is necessary. Role-playing can also be used to assist the models to assume a specific role in order to deliver a tailored response. Additionally, setting constraints can guide the model in delivering a desired output, while avoiding leading questions can prevent the model's output from becoming biased.

Iteration and evaluation: The process of refining prompts by iteration. A typical prompt engineering workflow includes:

  • Draft prompts: AI produces accurate, structured, and useful responses when the prompts are carefully drafted.

  • Test prompts: Using AI model to produce a response.

  • Evaluate prompt output: This involves checking if the response matches what you asked for.

  • Refine the prompt: Modifying the prompt based on its response.

  • Repeat: Continuing the process until the desired output is achieved.

Fine-tuning: Involves adjusting the model's parameters to align with specific tasks. This technique is advanced, and it improves the model's performance based on specialised applications.

Techniques of Prompt Engineering


Some examples of techniques used by prompt engineers to improve the AI model include;

Chain-of-thought prompting: This technique breaks down complex questions into smaller and logical parts, mimicking how the train of thought works. This process helps models solve problems in steps instead of answering questions directly, enhancing reasoning.

Example: Start by explaining what an API in programming is in simple terms. Then explain how the API can be used in a function.

Tree-of-thought prompting:

The tree-of-thought techniques help language models solve problems by examining different possible solutions or breaking problems down into steps and exploring multiple possible reasoning paths before giving a final answer.

Example: Think step-by-step and consider different possible ways to solve the cryptogram. Explain the reasoning behind each option and choose the best solution.

Generated Knowledge prompting: This is a prompting technique where a language model is first asked to generate relevant information related to a task. The response returned is added to a second prompt, along with a specific question or task description.

  • First prompt to generate relevant information: This is the first prompt used to generate relevant information. For example: Retrieve current statistics on the number of active computers on the Internet.

  • Final prompt: The final prompt combines the knowledge generated in the first prompt by the model and the question or actual task you want the model to perform

Least-to-most prompting: This prompting involves breaking down a problem into sub-problems so the model can solve them in sequence. It starts with a basic prompt, if the model fails, re-prompt with clarification, and then increase levels of guidance as needed until the problem is solved.

This is used in tutoring scenarios or tasks involving independent reasoning, offering support without answering immediately.

Self-refine prompting: This technique prompts the model to generate an initial response, evaluate, and revise it. The process involves:

  1. Prompt the model to complete a task
  2. Prompt the model to review and identify issues in its response.
  3. Instruct it to rewrite the answer based on its review

This technique improves accuracy, clarity, and quality of the model's responses.

Benefits of Prompt Engineering


Control: Developers can control interactions with AI by providing effective prompts and establishing context to large language models, which helps AI refine responses.

User Experience: Engineered prompts make AI tools easier and intuitive for users, making it possible for users to get the results they desire.

Flexibility: Prompt engineering enables you to adapt prompts for different tasks, allowing fine-tuning of outputs without retraining the model.

Faster Iterations: Prompts can be adjusted to improve results for quick testing and development, eliminating long development cycles.

Better Output Quality: Prompts that are well crafted help guide the model to deliver structured and specific results, producing more accurate and relevant results.

Best Practice for Prompt Engineering


Best Practice for Prompt Engineering

Natural Language Models like Claude, Gemini, and ChatGPT are designed to mimic human language. They follow and respond to different types of instructions; however, some models perform better with more direct and structured prompts.

Here are a few tips that work across the board;

Remove all Fluff: Phrases like, can you please? Do you mind? What do you think about? AI doesn't care about politeness like humans because it doesn't have feelings.

These words, like "please," are extra tokens the model has to process. According to OpenAI, it spends millions to process polite phrases such as "Thank You" and "Please"

Instead of: Can you please write a short story?

Say: Write a short story ....

This reduces processing effort and helps the model focus on the actual task.

Be descriptive: AI thrives on clear instructions about what you want, the length, the tone, and the context.

Example: Write a one-paragraph message to a friend, in a casual and friendly tone, letting them know that I’ll be running late and will arrive at the event by 2:30 PM

Provide Context and Specifics: Specifics tell the model what to write about, and Context helps it understand how to write.

Instead of:

Write a blog post about digital technology

Say:

Write a 2000-word blog post about digital technology for beginners. Use a conversational tone. Target people in the early stages of learning, include facts, and end with thought-provoking questions for learners.

Role-Playing: This technique involves instructing the model about the specific role to play. It acts as a filter that guides the model's tone, response style, and helps produce results in more relevant and context-aware outputs.

Example: You are a computer science teacher. Explain how data structure and algorithms works in simple terms for beginners. Use relatable examples and keep the explanation beginner-friendly.

Use Limitations: AI might overexplain or generate more content than you need. That's why you should limit the response and narrow the focus to only what's necessary. To keep response or output manageable and relevant, use directive words like" only, "focus on", or “avoid." These words guide the model on what and how to write.

In the case of image generation, you need to clearly describe what you want to see. Providing detailed and structured instructions helps the model generate more accurate results.

Key components of a good image prompt include;

Subject: Define the main character of your image story or object. This is usually a noun, e.g., House, A cup with eyes, nose, and mouth

Description: Include specific details. Be as descriptive as you can be. Example: A whimsical ceramic teacup with large cartoon eyes, a tiny nose, and a smiling mouth, sitting on a ceramic table in a moonlit kitchen.

Style/ Aesthetic: Indicate the art style, mood, or atmosphere. Include if you want minimalist, dramatic, cartoonish images, etc Include if you want a wide-shot or full shots, etc

Prompting Techniques for Image Generation


You can follow prompting techniques such as;

Be Very Descriptive: Be vivid and specific. Write your prompts like a storyteller. Include descriptions like scene, colours, objects, emotions, etc

Prompt Length Matters: The length of the prompt influences how elements appear. Some AI models give more accurate descriptions when prompt is very detailed, while some respond better to short and focused prompts.

Include Negative Prompt (What you don't want): List elements you want to avoid. Be specific as well because it helps the model avoid unwanted elements.

Include Resolution and Quality: This impacts image generation significantly. Understand how resolution and layout work, use terms like:

  • High resolutions
  • 3k or 4k
  • 3D rendering

For aspect ratio/ layout:

  • "Square"
  • "Landscape"

This varies across image generation platforms.

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Summary


Language models and generative AI models are trained on massive datasets and rely on patterns to solve problems. They are machines without emotions; therefore, they do not possess empathy, they simply follow learned rules and standards. Knowing this allows us to make the best use of their capabilities.

Prompt engineering techniques also help to maximize efficiency by focusing on giving the model the right pattern or prompts to work with, leading to more accurate and context-aware responses.

Frequently Asked Questions

How does Generative AI differ from traditional AI models?

Generative AI differs from traditional AI models primarily in its ability to create new, original content based on learned data, rather than just analyzing data to make predictions or decisions. Traditional AI models, including many machine learning systems, focus on identifying patterns and making informed decisions based on statistical models. In contrast, generative AI excels at creative tasks like generating realistic images, composing music, or even writing natural language text, mimicking human intelligence in a way that traditional models do not.

Can AI CRM improve sales forecasting?

Yes, AI CRM improves sales forecasting by employing data-driven decisions and predictive sales forecasting. AI analyzes historical sales data and customer interactions to predict future sales trends, helping sales teams adjust their strategies for better revenue growth.

How does AI enhance customer relationship management?

AI enhances customer relationship management by analyzing vast amounts of CRM data to provide actionable insights, automate processes, and personalize customer interactions. This enables businesses to anticipate customer needs and strengthen meaningful customer relationships.

Can AI Tools Completely Replace Human Web Developers?

No, AI tools cannot completely replace human web developers. They enhance and streamline the development process but still require human oversight for creativity, problem-solving, and ethical considerations.

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