What Is Google Knowledge Panel + How to Claim It With WordPress

Written by WordPress Expert

April 22, 2024
What Is Google Knowledge Panel + How to Claim It With WordPress

Google uses a combination of algorithms, machine learning, and information from authoritative sources on the Internet to create Knowledge Panels. This process involves crawling websites, gathering relevant data and cross-referencing information in order to be precise. While Google algorithms play an important role, to ensure the highest possible representation and update in the Knowledge Panel, it is vital that entities make active management and use of relevant information associated with them so as to improve their performance. In this article, you’ll learn what is Google Knowledge panel, plus how to claim it with WordPress.

What is a Google Knowledge Panel?

Google Knowledge Panel

When users query specific entities, the Google Knowledge Panel is a dynamic information box that appears on the right side of your search results page. Entities such as companies, public figures, organizations and even abstract concepts can be included. The Knowledge Panel is intended to provide users with a quick and comprehensive overview of the essential information about the entity they are looking for, without having to click through to other pages.

Components of a Knowledge Panel

At the basic level of a Google Knowledge Panel, the following information may be found:

  • Basic Information

  • Contact Information

  • Social Media Links

  • Key Facts and Figures

  • Images and Videos

  • Related Entities

Basic Information

Basic details such as the name, logo, and brief description of the entity are typically included in the Knowledge Panel. For users who seek immediate information, this information will be a quick reference.

Contact Information

Contact details, including telephone numbers, addresses and official website links, are often displayed on the Knowledge Panel for businesses. This makes it easy for users to contact or collect additional information.

Social Media Links

The Knowledge Panel can include links to relevant Social Media profiles, allowing users to find additional content and interact with each other across different platforms in order to increase the visibility of an entity on the Internet.

Key Facts and Figures

Key facts and figures, which can be used to provide users with statistics, initial dates or other pertinent information, may be shown depending on the type of entity.

Images and Videos

In order to create a more engaging and informative experience for users, visual elements such as images and videos can be added.

Related Entities

In order to provide users with a wider context and facilitate further exploration, the Knowledge Panel often includes related entities or individuals associated with the search query.

Types of Google Knowledge Panels

In order to accommodate the diverse range of entities that can be searched by users, Google displays different types of Knowledge Panels. Depending upon the nature of the entity, each type adapts to providing specific information. Here are the primary types of Knowledge Panels:

  • Local Business Knowledge Panel

  • Public Figure Knowledge Panel

  • Organization Knowledge Panel

  • Event Knowledge Panel

  • Book and Movie Knowledge Panels

  • Brand Knowledge Panel

  • Health Condition Knowledge Panel

Local Business Knowledge Panel

Focused on brick-and-mortar businesses, this type of Knowledge Panel includes details like business hours, location on Google Maps, contact information, and customer reviews. Users who are looking for information about nearby businesses will benefit from this feature.

Public Figure Knowledge Panel

Tailored for individuals with a public presence, such as celebrities, politicians, or influencers, this panel highlights biographical information, career achievements, social media links, and related news articles. This helps users to quickly understand the background and contributions of an individual.

Organization Knowledge Panel

There are Knowledge Panels where details like mission statements, dates of birth, notable members and related entities can be seen by organizations such as not for profit or education institutions. The purpose and significance of an organization can be assessed in a rapid manner by users.

Event Knowledge Panel

Google generates Knowledge Panels with information such as date, time, location, and a brief description for upcoming or ongoing events. Users looking for information on conferences, concerts or other events will find this type of information particularly useful.

Book and Movie Knowledge Panels

Catering to the entertainment industry, these Knowledge Panels offer information about books, movies, and TV shows. In order to inform users of their choice of entertainment, this includes the release date, cast and crew details, ratings, and related works.

Brand Knowledge Panel

Details such as brand history, product offerings, and notable achievements are part of this type, which focuses on businesses and brands. It serves as a one-stop-shop for users seeking comprehensive information about a particular brand.

Health Condition Knowledge Panel

These Knowledge Panels present an overview of symptoms, treatment options and related medical information in order to meet the needs of users who are interested in specific health conditions. For individuals seeking immediate information on a range of health issues, this is an invaluable resource.

How can a Google Knowledge Panel benefit your website?

Now that you know what a Google Knowledge Panel is and some of the types you may see when using the search engine, here are seven compelling reasons why having a Google Knowledge Panel can benefit your website:

  • Enhanced Visibility and Credibility
  • Instant Information Delivery
  • Brand Authority and Trustworthiness
  • Improved Search Engine Optimization (SEO)
  • Increased User Engagement
  • Social Media Integration
  • Control Over Information

Enhanced Visibility and Credibility

One of the primary advantages of having a Google Knowledge Panel is the increased visibility it offers. The Knowledge Panel appears prominently on the right side of search results when users are looking for your website or related information, and provides a summary of key elements. It not only increases your credibility, but also builds trust with users by providing access to critical information immediately. Users are more likely to engage with your website if they have more information at their disposal.

Instant Information Delivery

In today's fast-paced digital world, users appreciate quick access to information. This is what Google's Knowledge Panel aims to do, giving you a summary of essential information such as business hours, contact details and short descriptions. In addition to saving time and simplifying decision making, users will be able to obtain the information they require without having to navigate away from their search results page. The likelihood that users will choose your web site over competitors can be significantly increased by this quick information delivery.

Brand Authority and Trustworthiness

A Google Knowledge Panel not only showcases basic information but also serves as a platform to highlight your brand's achievements, notable milestones, and affiliations. This will allow you to shape the narrative of your brand and establish yourself as a leader in your industry. It is more probable that users perceive your brand as reliable and credible, when they have an overall overview of your brand. In order to shape the public perception of your website and to reinforce the identity of your brand, the Knowledge Panel becomes a powerful tool.

Improved Search Engine Optimization (SEO)

Google Knowledge Panels are generated based on information available across the web. You can influence the content of the Knowledge Panel through active management and optimization of information related to your site. This presents a unique opportunity to enhance your SEO strategy. You can have a positive impact on your website's ranking in search engines if you provide accurate and up to date information. In order to improve organic search visibility and attract more visitors to your website, a well optimized Knowledge Panel can be useful.

Increased User Engagement

The Google Knowledge Panel's engaging image format is designed to make it easy for users to take part in the information presented. Users can easily navigate to your web pages and relevant online profiles from clicking on links or exploring other details. The Knowledge Panel becomes a gateway for users to explore your digital presence, encouraging increased engagement and interaction. This increased user engagement will not only increase the number of visitors to your website, but also create a stronger link between your brand and its audience.

Social Media Integration

Google Knowledge Panels often include links to your social media profiles, offering users a comprehensive overview of your online presence. This integration will enhance cross channel visibility and make it easy for you to access your social media accounts directly from the search results. You can extend your audience's reach to other platforms and strengthen a comprehensive digital marketing strategy by using the Knowledge Panel in order to demonstrate your social media presence.

Control Over Information

You will have a higher degree of control over your website's narrative through proactive management of information that you see in the Google Knowledge Panel. You can shape the user's perception of your knowledge panel by ensuring accurate details, highlighting positive aspects of your brand, and correcting any inaccuracies. The control of information allows your website to be presented in the best possible light, with a view to minimizing any potential adverse impact.

How to Claim Google Knowledge Panel with WordPress

If you have a WordPress website and want to take control of the information displayed about your business or yourself, claiming your Google Knowledge Panel is a crucial step. In this step-by-step guide, we'll walk you through the process of claiming a Google Knowledge Panel specifically for your WordPress site.

  1. Verify Eligibility

  2. Google Search Console

  3. Update Website Information

  4. Create and Optimize Google My Business Profile

  5. Establish Schema Markup

  6. Claim and Verify your Google Knowledge Panel

Verify Eligibility

Verify that you are eligible for the Knowledge Panel before starting your claim procedure. Google, in general, provides Knowledge Panels to well known entities, companies, public figures and organizations. You are likely to be eligible if your website is part of one of these categories and you already have some exposure on the internet.

Google Search Console

Google Search Console

The first step in the claiming process is to have your website verified on Google Search Console. If you haven't set up your site on Google Search Console, you'll need to do so. Go to the Search Console website and follow the instructions to add and verify your WordPress site.

Update Website Information

Once your website is verified on Google Search Console, it's essential to ensure that the information on your WordPress site is accurate and up-to-date. To create the Knowledge Panel, Google pulls data from different sources, including your website. Ensure that the website has important details such as your business address, contact information and a short but complete description.

Create and Optimize Google My Business Profile

Create and Optimize Google My Business Profile

You need to create and optimize your Google My Business profile if you have a local business. For local business knowledge panels, this step is particularly important. Provide a precise description of your business, such as address, phone number, working hours and categories that best describe the services you offer.

Establish Schema Markup

Implementing structured data markup on your WordPress site can significantly influence the information displayed in your Knowledge Panel. Use schema.org markup to give search engines structured information about your business, like a logo, hours of operation, and so on.

  1. Install a Schema Markup Plugin
  2. Configure Schema Settings
  3. Test with Google's Structured Data Testing Tool

Install a Schema Markup Plugin

Use a WordPress plugin that supports schema markup. Popular options include Yoast SEO, RankMath SEO, and WP SEO Structured Data Schema. Please make sure to only choose one of these plugins, otherwise they could conflict with each other.

Configure Schema Settings

Once the plugin is installed, configure the settings to include relevant information. Pay special attention to the Local Business schema if you have a brick-and-mortar presence. In some cases like Yoast SEO, you can purchase their Local SEO extension to help add necessary business Schema to your website.

Test with Google's Structured Data Testing Tool

After implementing schema markup, use Google's Structured Data Testing Tool (also known as the Rich Results Test) to ensure that your markup is correctly implemented and recognized by search engines.

Claim and Verify your Google Knowledge Panel

Now that you've laid the groundwork, it's time to claim your Knowledge Panel.

  1. Search for Your Entity

  2. Click on "Claim this Knowledge Panel"

  3. Provide Necessary Information

  4. Verification Options

  5. Follow Verification Instructions

  6. Wait for Google's Approval

  7. Monitor and Update Information

Search for Your Entity

Perform a Google search for your business or name. Locate your Knowledge Panel on the right-hand side of the search results.

Click on "Claim this Knowledge Panel"

If the option is available, click on "Claim this Knowledge Panel." This will redirect you to the Google Knowledge Panel claiming process.

Provide Necessary Information

Google will prompt you to provide additional information to verify your ownership. This may include details such as your official website, social media profiles, and other relevant information.

Verification Options

Google offers various verification options. Common methods include email verification, phone verification, or submitting official documents. Choose the method that is most convenient for you.

Follow Verification Instructions

Depending on the chosen verification method, follow the instructions provided by Google to complete the verification process. This may involve clicking on a verification link sent to your email or entering a code received via phone.

Wait for Google's Approval

After completing the verification process, wait for Google to review and approve your claim. This may take some time, and Google will notify you via email once the process is complete.

Monitor and Update Information

Once your Knowledge Panel is claimed, it's essential to monitor it regularly and keep the information up-to-date. Google allows you to suggest edits and updates to ensure that the displayed information accurately reflects your entity.



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In Summary

Hopefully you’ve learned quite a bit about what is Google Knowledge Panel and how to claim it with WordPress. The Google Knowledge Panel is an excellent tool that provides users with fast access to the most important information about a given entity. From businesses and public figures to organizations and events, Knowledge Panels offer a comprehensive overview that enhances online visibility and credibility.

The ability for entities to control their online narrative, ensuring an accurate and positive representation in the digital landscape, can be facilitated by knowing different types of knowledge panels and actively optimizing related information. The Google Knowledge Panel is still an essential part of the way in which users perceive and interact with entities on the Internet, as it evolves.

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