Ever need to add a tracking code to your site, but you don’t want to figure out where to add it in your WordPress theme? That’s where header and footer WordPress plugins come in handy. In this article, you’ll learn about header and footer WordPress plugins.
What is a Header and Footer WordPress plugin?
A header and footer WordPress plugin is designed for you to add small pieces of code to either your header area or footer area of your website.
This method bypasses adding code directly to your theme. If you add it to your theme, you have to remember to add the code back to any new theme you install, or when you update.
There are all sorts of reasons why you need to add code to your website header or footer. These type of codes that you need to add to your header and footer could be:
Website traffic tracking codes
Social media remarketing tracking codes
Website verification codes for various websites
Code for ad networks
Website traffic tracking codes
Website traffic tracking sites like Google Analytics require you to add their code to your website to help collect data on your visitors’ behavior. With WordPress, you can either use a WordPress Analytics plugin or add the Google Analytics code to the header of your theme, which will place the code in a spot where every post and page can be tracked.
Social media remarketing tracking codes
If you run a business and use Facebook, you most likely will want to take advantage of adding the Facebook Pixel to your website. This tracks your visitors and allows you to utilize Facebook’s Business Suite so you can plan ad campaigns.
Website verification codes for various websites
Sometimes when you add your website to places like Google Search Console or Bing Webmaster Tools, those sites will ask you to place a code that will verify that your website exists and that it is yours.
Code for ad networks
Some ad networks like Google Adsense might need you to add code to your header or footer in order to verify your site, or for tracking purposes.
How can Header and Footer WP plugins benefit you?
A header and footer WordPress plugin can benefit you in a couple ways:
You don’t need to install extra plugins.
You don’t need to go through your WordPress theme to figure out where to put a code.
You don’t need to install extra plugins.
A big example of this is Google Analytics. You really don’t need to install and have all of your Google Analytics data showing in your WordPress admin area. Google Analytics already does a great job on their platform and it's free.
Most Google Analytics for WordPress plugins have paid versions that give you more access to displaying website traffic data in your WordPress admin area, but it’s not necessary. Again, Google Analytics is free.
You don’t need to go through your WordPress theme to figure out where to put a code.
If you really aren’t familiar with handling code, but at least can handle a little copy and paste, a header and footer WordPress plugin is super cut and dry. Some themes have a lot of different files for different purposes, so even if you paste any code directly within your theme’s header.php or footer.php file, you might end up with an error on the front-end of your website.
Header and Footer Plugins for WordPress: Top 6
Ad Inserter
Embed Code – Headers & Footers
Head, Footer and Post Injections
Header Footer Code Manager
Insert Headers and Footers + Custom Code Snippets
Woody code snippets











