Choosing a Domain Name – How to Come Up with a Domain Name for a Website & Why It Is Important

Gal Oved

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May 2, 2020
Choosing a Domain Name – How to Come Up with a Domain Name for a Website & Why It Is Important

If you have decided to start a website you will have lots of decisions that need to be made while working on bringing it from an idea in your head to a live site. One of the first things you will need to choose is what your domain name is. The domain name, which is also called the URL, is the first thing most people will see about your website, so it is important to choose something good.

Why Your Domain Name is Important

No matter what type of website you are starting, the domain name is going to be an important aspect of your project. In some cases, the reason that the domain is important is obvious. For example, when an established company is creating their website, they will want their domain to match (or nearly match) the name of their business. Even in other situations, however, putting thought into what domain you choose is a good idea for the following reasons:

  • First Impressions – As with most things in life, first impressions are important for websites. If someone sees an overly complicated URL, they aren’t going to have a positive first impression. Choosing a domain that will make them think of your brand, company, or even just you, is important.

  • Impacts SEO – In years past the domain name of a website had a massive impact on search engines. Today the URL is not nearly as important, but it is still a factor. Google and the other search engines definitely look at the URL of a site when ranking it for various search terms.

  • Part of Your Brand – Whether you are trying to run a business, build a blog, or just share your thoughts, your website is a big part of your brand. The domain name of your website is a significant component of that.

  • Something Memorable – Having a URL that is memorable will help make it as easy as possible for people to come to your site again and again. It also makes it easier for you to give your website if someone asks for it.

Tips for Choosing a Good URL

While it is clearly important to have a good domain name, it isn’t always as easy as one might hope to find one that is available. There are hundreds of millions of websites out there, and they each have a domain name. This means that these domains aren’t available for you to use on your website. Don’t worry though! There are still plenty of great domains available, if you know how to choose them.

  • Top Level Domains – If the .com domain name you really want isn’t available, consider using another top-level domain. There are hundreds of TLDs today, most of which have plenty of great options. While having a .com address was essential in the past, today most people are very accepting of other options.

  • Keep it Shor– To the extent possible, you want to keep your domain name as short as possible. In most cases 1-4 words is ideal so that people can easily remember it. Even 3-4 words is often too long, unless the words are small.

  • Make Something Up– If you can’t find a domain that perfectly matches what you are going to be doing with your website, consider making up a new word. As long as it is pronounceable and brandable, this could really help to set yourself apart from any competition. Google, for example, was a term that virtually nobody had ever heard of just a few decades ago. Today, everyone knows this iconic brand.

  • Domain Name Generator – If you are really stuck and can’t come up with a great domain idea, consider using a domain name generation tool. These tools allow you to type in a few terms related to what your site will be about, and then it generates available URLs that you can use.

  • Ask for Help – Don’t be afraid to ask friends, family, co-workers, and others for ideas on what your site should be named. Getting ideas from people who aren’t so close to the project can often produce some great options.

Get a Free Domain from Verpex

When you are starting a new website, you can get your domain name for free when you use our hosting. Verpex gives all our customers a free domain name for a year when you sign up for a new hosting package with us. After a year, you can continue to renew the domain at a very competitive price. We sell domain names with all the most popular top-level domains as well, so no matter what you are looking for, we will have it available for you.

Gal Oved
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Gal Oved
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